Play6 is a Belgian commercial television channel for

Flemish Flemish (''Vlaams'') is a Low Franconian dialect cluster of the Dutch language. It is sometimes referred to as Flemish Dutch (), Belgian Dutch ( ), or Southern Dutch (). Flemish is native to Flanders, a historical region in northern Belgium; ...

public which started broadcasting on 6 October 2016. It is part of

SBS Belgium Play4 is a Belgian-Flemish commercial television channel. It is part of SBS Belgium and production company Woestijnvis. As of 2010, the channel has a market share of more than 7%. The channel was formerly known as VIER from 17 September 2012 ...

. The channel is a sister channel of Play4 and

Play5 Play5 started in October 2004 as SBS Belgium's second channel and a sister channel to VIER (formerly VT4). History On 1 October 2004, the first broadcast was that of a soccer game, even though women are the channel's target audience. By doi ...

. ZES focuses on older, successful series, movies and sitcoms. Most of them are of American origin. Furthermore, the channel is the first Flemish one to focus on the broadcast of series with all episodes of one or more seasons directly after each other.

History

On 14 June 2016, SBS Belgium announced to launch a third channel named ZES. Main reason is that their other channels,

VIER Play4 is a Belgian-Flemish commercial television channel. It is part of SBS Belgium and production company Woestijnvis. As of 2010, the channel has a market share of more than 7%. The channel was formerly known as VIER from 17 September 2012 t ...

and

VIJF Play5 started in October 2004 as SBS Belgium's second channel and a sister channel to VIER (formerly VT4). History On 1 October 2004, the first broadcast was that of a soccer game, even though women are the channel's target audience. By doin ...

, will more focus on Flemish productions. As there is still a market which wanted to see foreign, mainly English-languaged movies, sitcoms and series, it was decided to move the broadcast of these programs previously broadcast in the two other channels to this new channel. ZES launched on 6 October 2016. On 28 January 2021, the channel was rebranded as Play6 as part of the rebranding under the "Play" name.

References

{{Television in Belgium Television channels in Flanders Television channels in Belgium ProSiebenSat.1 Media Zaventem 2016 establishments in Belgium Television channels and stations established in 2016