''Platinum Hit'' was a 2011 reality competition series on
Bravo
Bravo(s) or The Bravo(s) may refer to:
Arts and entertainment Music Groups and labels
*Bravo (band), a Russian rock band
* Bravo (Spanish group), represented Spain at Eurovision 1984
*Bravo Music, an American concert band music publishing company ...
, in which 12 singer-songwriters compete through innovative songwriting challenges that tested their creativity, patience and drive. The series was created and produced by
Evan Bogart
Evan Bogart (born January 23, 1978), better known as E. Kidd Bogart, is an American songwriter, music publisher, record executive and film & television producer. He is the son of Casablanca Records founder Neil Bogart and former music manager Joyc ...
.
[''Hollywood Reporter'': Sonyae Elise Crowned 'Platinum Hit' Champ](_blank)
/ref> Every episode featured a different topic – from a dance track to a love ballad – that required the contestants to write and perform lyrics from various genres,[NBC Universal: ''Platinum Hit'' – Mondays on Bravo](_blank)
/ref> for a cash prize of $100,000, a publishing deal with songwriting collective The Writing Camp
The Writing Camp is an American songwriting collective, founded by Evan "Kidd" Bogart and David "DQ" Quiñones. Since its formation in 2007, the team has been responsible for a series of successful released in pop, R&B and dance music, includi ...
, and a recording deal with RCA/Jive label. The show ran for one season, and Sonyae Elise
Sonyae Elise is an American singer-songwriter based in Los Angeles who won the inaugural and only season of ''Platinum Hit'', a '' Bravo'' American television channel show about competing emerging songwriters.
Her prizes included $100,000 as a ...
was named the winner of that season.
The show was originally to be entitled ''Hitmakers'' and was later changed to ''Going Platinum'' before settling on its final title.
Judges and hosts
Kara DioGuardi
Kara Elizabeth DioGuardi (; born December 9, 1970) is an American songwriter, record producer, music publisher, A&R executive, and singer. She writes music primarily in the pop rock genre. DioGuardi has worked with many popular artists; sales o ...
was the head judge. Jewel served as both host and judge.
Other guest judges include Leona Lewis
Leona Louise Lewis (born 3 April 1985) is a British singer, songwriter, actress and activist. Born and raised in the London Borough of Islington, she attended the BRIT School for Performing Arts and Technology in Croydon. Lewis achieved nationa ...
, Natasha Bedingfield
Natasha Anne Bedingfield (born 26 November 1981) is a British singer and songwriter. Bedingfield released her debut album, '' Unwritten'', in 2004, which contained primarily up-tempo pop songs and was influenced by R&B music. It enjoyed intern ...
, Donna Summer
LaDonna Adrian Gaines (December 31, 1948May 17, 2012), known professionally as Donna Summer, was an American singer and songwriter. She gained prominence during the disco era of the 1970s and became known as the " Queen of Disco", while her mus ...
, Taio Cruz
Jacob Taio Cruz (; born Adetayo Ayowale Onile-Ere, 23 April 1980), better known professionally as Taio Cruz (stylized TΛIO CRUZ), is an English singer, songwriter and record producer from London, England, currently based in Los Angeles. In 200 ...
, Jermaine Dupri
Jermaine Dupri Mauldin (born September 23, 1972) is an American rapper, songwriter, record producer, record executive, entrepreneur, and DJ.
Early life
Jermaine Dupri Mauldin was born on September 23, 1972, the son of Tina (Mosley) and Michael ...
, Ryan Tedder
Ryan Tedder (born June 26, 1979) is an American singer, songwriter, and record producer. As well as being the lead vocalist of the pop rock band OneRepublic, he has an independent career as a songwriter and producer for various artists since th ...
The Wrap: Bravo announces ''Platinum Hit'' premiere date and guest judges
/ref> and Keith Naftaly
Keith Phillip Naftaly (born 1962) is an American music industry executive. He is the president of Artists and repertoire, A&R at RCA Records. Naftaly previously held senior A&R positions at record companies including Arista Records, Arista, Drea ...
. ''Platinum Hit'' premiered on May 30, 2011, and was shown Mondays at 10 pm Eastern/Pacific until June 27, 2011. Effective July 8, 2011, ''Platinum Hit'' was shown Fridays at 8 pm for the rest of its run.
Contestants
Contestant progress
: WIN The songwriter won the competition.
: WIN The songwriter provided the hook for the winning song.
: WIN The songwriter was selected as the winner of the episode's Elimination Challenge.
: HIGH The songwriter was one of the best song entries but was not selected as the winning song.
: SAFE The songwriter was not selected as either a top entry or a bottom entry in the Elimination Challenge, and advanced to the next challenge.
: LOW The songwriter was on the Losing Song entries but was not eliminated.
: LOW The songwriter was selected as one of the bottom two song entries in the Elimination Challenge and was up for elimination.
: OUT The songwriter was eliminated from the competition.
: OUT The songwriter was the runner-up.
: OUT The songwriter was the second runner-up.
Sonyae was granted immunity in Week 6 by the judges by contributing the most to the winning song in Week 5.
There were no hook challenge winners in Week 7 because the remaining songwriters were paired up before they had to present their hooks.
Scotty won the hook challenge in Week 9 but the remaining songwriters wrote their songs individually.
There were no hook challenge winners in Week 10 because the remaining songwriters wrote their songs individually.
Episodes
Week 1
Date of broadcast: May 30, 2011
Subject: Songs About Los Angeles
Judges:
# Kara DioGuardi (head judge)
# Jewel
# Trevor Jerideau, Vice President A&R of RCA/Jive Label Group
RCA/Jive Label Group was a short-lived American record label group, owned by Sony Music Entertainment and representing the merger of the RCA Music Group and Jive Label Group. The umbrella group was formed in 2007 under the name BMG Label Group, w ...
(guest judge)
# Jermaine Dupri
Jermaine Dupri Mauldin (born September 23, 1972) is an American rapper, songwriter, record producer, record executive, entrepreneur, and DJ.
Early life
Jermaine Dupri Mauldin was born on September 23, 1972, the son of Tina (Mosley) and Michael ...
of So So Def Recordings
So So Def Recordings is an American record label based in Atlanta, Georgia, United States, and owned by producer Jermaine Dupri, specializing in Southern hip hop, R&B and bass music. So So Def has managed artists such as Bow Wow, Kris Kross, T ...
(special guest judge)
Qualifying hooks:
# Sonyae Elise: "Love It or Hate It". She chose Blessing Offor and Amber Ojeda for her team.
# Nick Nittoli: "My City". He chose Jes Hudak and Karen Waldrup for his team.
# Scotty Granger: "No One". He chose Brian Judah and Nevin James for his team.
# Jackie Tohn: "City of Dreams". She picked Johnny Marnell and Melissa Rapp for her team.
Non-qualifying hooks (in order of appearance):
* Johnny Marnell: "Lost in Los Angeles"
* Blessing Offor: "Smile for Me L.A."
* Amber Ojeda: "L.A. with Me Tonight"
* Melissa Rapp: "Our Town"
* Jes Hudak: "Fake"
* Brian Judah: "City of Make-Believe"
* Karen Waldrup: "Southern Spice"
* Nevin James: "You'll Never Be My Home"
Final results:
# "My City" – Nick Nittoli (hook) and Jes Hudak and Karen Waldrup (contributors)
# "City of Dreams" – Jackie Tohn (hook) and Johnny Marnell and Melissa Rapp (contributors)
# "Love It or Hate It" – Sonyae Elise (hook) and Blessing Offor and Amber Ojeda (contributors)
# "No One" – Scotty Granger (hook) and Brian Judah and Nevin James (contributors)
Eliminated:
* Nevin James – finishing 12th
Week 2
Date of broadcast: June 6, 2011
Subject: Dance Songs
Judges:
# Kara DioGuardi
# Jewel
# Trevor Jerideau (guest judge)
# Donna Summer
LaDonna Adrian Gaines (December 31, 1948May 17, 2012), known professionally as Donna Summer, was an American singer and songwriter. She gained prominence during the disco era of the 1970s and became known as the " Queen of Disco", while her mus ...
(special guest judge)
Qualifying hooks:
* Brian Judah: "My Ridiculous". He chose Jes Hudak and Jackie Tohn (also passed his right of choosing a fourth partner)
* Karen Waldrup: "Make It Easy". She chose Blessing Offor, Amber Ojeda and Johnny Marnell
* Scotty Granger: "Paint the Club with Amazing". He chose Nick Nittoli, Melissa Rapp and Sonyae Elise
Non-qualifying hooks (in order of appearance):
* Jackie Tohn: "Unsinkable"
* Blessing Offor: "Dance Romance"
* Nick Nittoli: "Moonwalk"
* Amber Ojeda: "This is the Last Time"
* Sonyae Elise: "Free"
* Melissa Rapp: "Hurricane"
* Johnny Marnell: "Push on You"
* Jes Hudak: "Till We See the Sunlight"
Final results:
# "Paint This Club (With Amazing)" – Scotty Granger (hook) and Nick Nittoli, Melissa Rapp and Sonyae Elise (contributors)
# "My Ridiculous" – Brian Judah (hook) and Jes Hudak and Jackie Tohn (contributors)
# "Make It Easy" – Karen Waldrup (hook) and Blessing Offor, Amber Ojeda and Johnny Marnell (contributors)
Eliminated:
Blessing Offor – finishing 11th
Week 3
Date of broadcast: June 13, 2011
Subject: Road Trip Songs
Judges:
# Kara DioGuardi
# Jewel
# Keith Naftaly
Keith Phillip Naftaly (born 1962) is an American music industry executive. He is the president of Artists and repertoire, A&R at RCA Records. Naftaly previously held senior A&R positions at record companies including Arista Records, Arista, Drea ...
(guest judge) – Senior Vice President for Jive Records
Jive Records was an American independent record label founded by Clive Calder in 1981 as a subsidiary to the Zomba Group. In the US, the label had offices in New York City and Chicago. Jive was best known for its successes with hip hop, R&B, an ...
# Natasha Bedingfield
Natasha Anne Bedingfield (born 26 November 1981) is a British singer and songwriter. Bedingfield released her debut album, '' Unwritten'', in 2004, which contained primarily up-tempo pop songs and was influenced by R&B music. It enjoyed intern ...
(special guest judge)
Qualifying hooks:
(in parentheses, one-word lead drawn through a card)
# Johnny Marnell: "Going Where I Need to Be" / ('Escape'). He chose Brian Judah and Scotty Granger
# Jes Hudak: "Home for Me" / ('Free'). She chose Amber Ojeda and Melissa Rapp
# Jackie Tohn: "The Road is Where My Heart Is" / ('Road'). She chose Karen Waldrup and Sonyae Elise, joined by Nick Nittoli (passed by both Johnny and Jes)
Non-qualifying hooks (in order of appearance):
(in parentheses, one-word lead drawn through a card)
* Melissa Rapp: ('Change')
* Amber Ojeda: ('View')
* Karen Waldrup: ('Away')
* Scotty Granger: ('Pack')
* Sonyae Elise: ('Explore')
* Nik Nittoli: ('Wheels')
* Brian Judah: ('Direction')
Final results:
# "Going Where I Need to Be": Johnny Marnell (hook) and Brian Judah and Scotty Granger (contributors)
# "Free": Jes Hudak (hook) and Amber Ojeda and Melissa Rapp (contributors)
# "The Road is Where My Heart Is" – Jackie Tohn (hook) and Karen Waldrup, Sonyae Elise and Nick Nittoli (contributors)
Eliminated: Karen Waldrup – finishing 10th
Week 4
Date of broadcast: June 20, 2011
Subject: Rap Songs
Judges:
# Kara DioGuardi
# Jewel
# Keith Naftaly (guest judge)
# Rodney Jerkins
Rodney Roy Jerkins (born July 29, 1977), also known by his stage name Darkchild, is an American record producer, rapper, and songwriter. He has collaborated with a broad range of popular artists.
Jerkins has won multiple Grammy Awards. Among hi ...
(special guest judge)
Qualifying hooks:
# Johnny Marnell: "Walk through Walls". He chose Scotty Granger and Jes Hudak
# Sonyae Elise: "Miss Make the Boys Cry". She chose Nick Nittoli and Melissa Rapp
# Jackie Tohn: "Super Duper Rapper". She chose Brian Judah and Amber Ojeda
Non-qualifying hooks (in order of appearance):
* Melissa Rapp: "In An Hour"
* Amber Ojeda: "Quiet Storm"
* Jes Hudak: "Hard Hearted Truth"
* Brian Judah: "Down South"
* Nick Nittoli: "Invisiman (Get Up)"
* Scotty Granger: "Boy I Wanna (Love You Down)"
Final results:
# "Walk through Walls" – Johnny Marnell (hook) and Scotty Granger and Jes Hudak (contributors)
# "Miss Make the Boys Cry" – Sonyae Elise (hook) and Nick Nittoli and Melissa Rapp (contributors)
# "Super Duper Rapper" – Jackie Tohn (hook) and Brian Judah and Amber Ojeda (contributors)
Eliminated: Amber Ojeda – finishing 9th
Week 5
Date of broadcast: June 27, 2011
Subject: Love Songs
Judges:
# Kara DioGuardi
# Jewel
# Keith Naftaly (guest judge)
# Ryan Tedder
Ryan Tedder (born June 26, 1979) is an American singer, songwriter, and record producer. As well as being the lead vocalist of the pop rock band OneRepublic, he has an independent career as a songwriter and producer for various artists since th ...
, lead singer of OneRepublic
OneRepublic is an American pop rock band formed in Colorado Springs, Colorado, in 2002. It consists of lead vocalist and multi-instrumentalist Ryan Tedder, lead guitarist and violist Zach Filkins, rhythm guitarist Drew Brown, bassist and cellis ...
, (special guest judge)
Qualifying hooks:
# Sonyae Elise: "Love Me to Life". She chose Scotty Granger and Brian Judah for her team, and as a prize for having the best hook was permitted to assign teams for the team challenge.
# Nick Nittoli: "Stuck On You". Sonyae assigned Jackie Tohn and Johnny Marnell to his team
# Jes Hudak: "It's You". Melissa Rapp was paired with her after Sonyae did not assign her to another team.
Non-qualifying hooks (in order of appearance):
* Melissa Rapp: "Dizzy"
* Jackie Tohn: "Before I Get to You"
* Brian Judah: "Notice"
* Scotty Granger: "Love Me or Not"
* Johnny Marnell: "Wake Up to You"
Final results:
# "Love Me to Life" – Sonyae Elise (hook) and Scotty Granger and Brian Judah (contributors)
# "Stuck On You" – Nick Nittoli (hook) and Jackie Tohn and Johnny Marnell (contributors)
# "It's You" – Jes Hudak (hook) and Melissa Rapp (contributor)
Eliminated:
* Melissa Rapp – finishing 8th
Week 6
Date of broadcast: July 8, 2011
Subject: Risky Songs
Judges:
# Kara DioGuardi
# Jewel
# Keith Naftaly (guest judge)
# Bonnie McKee
Bonnie Leigh McKee (born January 20, 1984) is an American singer and songwriter. Her debut album, ''Trouble'', was released in 2004 under Reprise Records. After underperforming, McKee was dropped by her label and took a musical hiatus before es ...
(guest judge)
Qualifying hooks:
# Jackie Tohn: "Say It Back" – She chose Scotty Granger and Sonyae Elise to her team
# Johnny Marnell: "Betting My Life On You" – He chose Brian Judah to his team
# Jes Hudak: "Save Yourself" – She chose Nick Nittoli to her team
Non-Qualifying hooks:
# Nick Nittoli: "Risky Business"
# Sonyae Elise: "Jumping Out the Window"
# Brian Judah: "Heart In My Hands"
# Scotty Granger: "Melt"
Final Results:
# "Betting My Life On You" – Johnny Marnell (hook) and Brian Judah (contributor)
# "Save Yourself" – Jes Hudak (hook) and Nick Nittoli (contributor)
# "Say It Back" – Jackie Tohn (hook) and Scotty Granger and Sonyae Elise (contributors)
Eliminated: Jackie Tohn – finishing 7th
Week 7
Date of broadcast: July 15, 2011
Subject: Songs For Other Artists
Judges:
# Kara DioGuardi
# Jewel
# Keith Naftaly (guest judge)
# Evan "Kidd" Bogart
Evan Bogart (born January 23, 1978), better known as E. Kidd Bogart, is an American songwriter, music publisher, record executive and film & television producer. He is the son of Casablanca Records founder Neil Bogart and former music manager Joyc ...
(guest judge)
Qualifying hooks:
# Scotty Granger & Jes Hudak: "Love You Down" – Written for Justin Bieber
# Sonyae Elise & Brian Judah: "Stranger to Love" – Written for Beyoncé
# Johnny Marnell & Nick Nittoli: "All Day Sunrise" – Written for Gavin DeGraw
Final Results:
# "Stranger to Love" – Sonyae Elise (hook) and Brian Judah (contributor)
# "Love You Down" – Scotty Granger (hook) and Jes Hudak (contributor)
# "All Day Sunrise" – Johnny Marnell (hook) and Nick Nittoli (contributor)
Eliminated: Johnny Marnell – finishing 6th
Week 8
Date of broadcast: July 22, 2011
Subject: Inspiring Songs
Judges:
# Kara DioGuardi
# Jewel
# Keith Naftaly
# Doug Brod of ''Spin
Spin or spinning most often refers to:
* Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning
* Spin, the rotation of an object around a central axis
* Spin (propaganda), an intentionally b ...
'' (special appearance with announcement that this week's winner would appear in a feature in ''Spin'')
# Colbie Caillat
Colbie Marie Caillat (; born May 28, 1985) is an American singer-songwriter. She rose to fame through social networking website Myspace. At that time, she was the number one unsigned artist of her genre.
After signing with Universal Republic R ...
(special guest judge)
Qualifying hooks:
# Brian Judah: "The Last Candle" – He chose Jes Hudak (but passed on having Nick Nittoli on his team to Scotty)
# Scotty Granger: "Reign" – He chose Sonyae Elise and got Nick Nittoli by default
Non-qualifying hooks (in order of appearance):
# Jes Hudak: "Underestimate Away"
# Nick Nittoli: "Kiss the Flame"
# Sonyae Elise: "Tomorrow Is Too Late"
Final Results:
# "Reign" – Scotty Granger (hook), Sonyae Elise and Nick Nittoli (contributors) – Nittoli singled out for having the best contribution and will appear in a feature in ''Spin'' magazine.
# "The Last Candle" – Brian Judah (hook), Jes Hudak (contributor)
Eliminated : Brian Judah – finishing 5th
Week 9
Date of broadcast: July 29, 2011 (Final 4)
Subject: Solo Challenge – Pop hook
Judges:
# Kara DioGuardi
# Jewel
# Keith Naftaly
# Perez Hilton
Mario Armando Lavandeira Jr. (born March 23, 1978), known professionally as Perez Hilton, is an American blogger, columnist, and media personality. His blog is known for posts covering gossip items about celebrities, and for posting tabloid p ...
# Taio Cruz
Jacob Taio Cruz (; born Adetayo Ayowale Onile-Ere, 23 April 1980), better known professionally as Taio Cruz (stylized TΛIO CRUZ), is an English singer, songwriter and record producer from London, England, currently based in Los Angeles. In 200 ...
(special guest judge)
Hooks:
# Scotty Granger: "DJ Have My Babies" – Although there were no teams for this week's final song, Scotty won the hook challenge.
# Sonyae Elise: "Exit"
# Jes Hudak: "So See Through"
# Nick Nittoli: "Boom Boom"
Final Results:
# "Exit" – Sonyae Elise
# "World's Last Spin" – Scotty Granger
# "See Through" – Jes Hudak
# "My Mistake" – Nick Nittoli
Eliminated: Nick Nittoli – finishing 4th
Week 10
Date of broadcast: August 5, 2011 (finale)
Subject: Write The Biggest Hit of Your Life
Judges:
# Kara DioGuardi
# Jewel
# Keith Naftaly
# Leona Lewis
Leona Louise Lewis (born 3 April 1985) is a British singer, songwriter, actress and activist. Born and raised in the London Borough of Islington, she attended the BRIT School for Performing Arts and Technology in Croydon. Lewis achieved nationa ...
(Special Guest Judge)
Final Results:
# "My Religion" – Sonyae Elise (Winner)
# "Come Alive" – Jes Hudak (Runner-Up)
# "Beautiful You" – Scotty Granger (2nd Runner-Up)
After the show
After the show, ''Platinum Hit'' released the single "My Religion" by the winner Sonyae Elise. She also won $100,000 as a cash prize, an RCA/Jive Records contract, and a publishing deal with The Writing Camp
The Writing Camp is an American songwriting collective, founded by Evan "Kidd" Bogart and David "DQ" Quiñones. Since its formation in 2007, the team has been responsible for a series of successful released in pop, R&B and dance music, includi ...
.
Record releases
All released in 2011
* ''This is Platinum Hit'' (Episode 1)
* ''Dance Floor Royalty'' (Episode 2)
* ''Wheels Up'' (Episode 3)
* ''Rap Heroes'' (Episode 4)
* ''The L Word'' (Episode 5)
* ''We Are Risk Takers'' (Episode 6)
* ''Somebody is Lying'' (Episode 7)
* ''Kiss the Flame'' (Episode 8)
* ''Make It Pop'' (Episode 9)
* ''The Finale'' (Episode 10)
* ''Platinum Hit: The Winning Songs Live (Live Performances from Episodes 1–5)''
* ''Platinum Hit: The Winning Songs Live (Live Performances from Episodes 6–10)''
* ''Platinum Hit: The Winning Songs, Season One''
References
External links
''Platinum Hit'' official site on Bravo website
''Platinum Hit'' album and EP releases
''Platinum Hit'' Facebook site
*
{{Bravo programming
2010s American reality television series
2011 American television series debuts
Bravo (American TV network) original programming
English-language television shows
Music competitions in the United States
2011 American television series endings