Plakatstil (German for "poster style"), also known as ''Sachplakat'', was an early style of poster art that originated in Germany in the 1900s. It was started by

Lucian Bernhard Lucian Bernhard (March 15, 1883 – May 29, 1972) was a German graphic designer, type designer, professor, interior designer, and artist during the first half of the twentieth century. Career He was influential in helping create the design ...

of Berlin in 1906. The common characteristics of this style are bold eye-catching lettering with flat colors. Shapes and objects are simplified, and the composition focuses on a central object. ''Plakatstil'' turned away from the complexity of Art Nouveau and propagated a more modern outlook on poster art. Famous ''Plakatstil'' artists include

Ludwig Hohlwein Ludwig Hohlwein (27 July 1874 in Wiesbaden – 15 September 1949 in Berchtesgaden) was a German poster artist, a pioneer of the ''Sachplakat'' style. He trained and practiced as an architect in Munich until 1911, when he moved to Berlin and swit ...

, , , Hans Lindenstadt,

Julius Klinger Julius Klinger (22 May 1876 – 1942) was an Austrian painter, draftsman, illustrator, commercial graphic artist, typographer and writer. Klinger studied at the Technologisches Gewerbemuseum in Vienna. Early works in Vienna and Munich Klin ...

Julius Gipkens Julius E. F. Gipkens (16 February 1883 – 1968) was a German painter, illustrator and graphic designer. Early life and career Julius Gipkens was born in Hannover, Germany. Gipkens was self-taught and found inspiration in Lucian Bernhard's work ...

, , and

Hans Rudi Erdt Hans Rudi Erdt (31 March 1883 – 24 May 1918) was a German graphic designer, lithographer and commercial artist known for his contributions to the Sachplakat movement created by Lucian Bernhard. His work at the prestigious '' Hollerbaum und Sc ...

. A later master of the Sachplakat was

Otto Baumberger Otto Baumberger (21 May 1889 Altstetten, Zurich – 26 December 1961 Weiningen), was a noted Swiss painter and poster artist. Baumberger produced some 200 posters of great quality and style. His realistic rendering of a herringbone tweed coat be ...

. '' Das Plakat'' was a German art magazine that was published from 1910 to 1921 by the Verein der Plakatfreunde ("association of friends of the poster"), founded in 1905 and later edited by the Berlin dentist

Hans Sachs Hans Sachs (5 November 1494 – 19 January 1576) was a German ''Meistersinger'' ("mastersinger"), poet, playwright, and shoemaker. Biography Hans Sachs was born in Nuremberg (). As a child he attended a singing school that was held in the churc ...

was a director of the association.

Gallery

File:Edel Secessionsbühne 1900.jpg, , theatre poster for ''Komödie der Liebe'' by

Henrik Ibsen Henrik Johan Ibsen (; ; 20 March 1828 – 23 May 1906) was a Norwegian playwright and theatre director. As one of the founders of modernism in theatre, Ibsen is often referred to as "the father of realism" and one of the most influential playw ...

File:Julius Klinger Möhring Kronleuchter 1908.jpg,

: Möhring candelabra factory, 1908 File:Hans Rudi Erdt - Manoli - 1911.jpg,

, ''Manoli'', 1911 File:Das Plakat Sonderheft Der Film 1920 Titel.jpg, ''Das Plakat'' special issue on The Movie, October 1920; cover by

Paul Leni Paul Leni (born Paul Josef Levi; 8 July 1885 – 2 September 1929) was a German filmmaker and a key figure in German Expressionism, making ''Hintertreppe'' (1921) and '' Waxworks'' (1924) in Germany, and '' The Cat and the Canary'' (1927), ''Th ...

References

External links

Images from Das PlakatDas Plakat Magazine can be viewed online at the website of the IADDB.ORG
Modern art German art {{art-movement-stub