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Place Montreal Trust is a shopping mall in
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple ...
,
Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...
, Canada, located west of the Eaton Centre, at the corner of
Saint Catherine Street Sainte-Catherine Street (french: rue Sainte-Catherine) () is the primary commercial artery of Downtown Montreal, Quebec, Canada. It crosses the central business district from west to east, beginning at the corner of Claremont Avenue and de ...
and
McGill College Avenue McGill College Avenue (officially in french: avenue McGill College) is a street in downtown Montreal, Quebec, Canada. Named for McGill University, the street was widened in the 1980s and transformed into a scenic avenue with McGill's Roddick Gat ...
in the city's
downtown core The Downtown Core is the historical and downtown centre of the city-state of Singapore and the main commercial area in Singapore excluding reclaimed lands with many integrated resorts such as the Marina Bay Sands, one of the most expensive buildi ...
. With over of stores and services, Place Montreal Trust attracts 14 million visitors each year. Its indoor water fountain has the highest water spout in North America at 30 metres in height. Place Montreal Trust is linked to the Underground City of Montreal. The Bell Media Tower is part of the Place Montreal Trust complex.


History

Place Montreal Trust was originally proposed to house a concert hall, in the mall's mezzanine and basement level. However, this design called for an office tower that would partially obstruct the view of
Mount Royal Mount Royal (french: link=no, Mont Royal, ) is a large intrusive rock hill or small mountain in the city of Montreal, immediately west of Downtown Montreal, Quebec, Canada. The best-known hypothesis for the origin of the name Montreal is the ...
from McGill College Avenue. The plan encountered public opposition, including from architectural activist
Phyllis Lambert Phyllis Barbara Lambert, (née Bronfman; born January 24, 1927) is a Canadian architect, philanthropist, and member of the Bronfman family. Life Born in Montreal, Quebec, she studied at The Study, a premier independent school for girls, and wa ...
, a member of the board of directors of
Cadillac Fairview The Cadillac Fairview Corporation Limited is a Canadian company that invests in, owns, and manages commercial real estate, mainly in Canada and the United States. As of March 2017, the company had 73 properties, encompassing 38 million square feet ...
, who participated in protests against her own company's plan. This idea of a concert hall on McGill College was abandoned in favour of a design for Place Montreal Trust with a wider setback, as part of a redesign of McGill College Avenue as a widened scenic avenue. The shopping mall of Place Montreal Trust was opened by Cadillac Fairview in 1988. At the time, Cadillac Fairview dubbed the mall as one its five (self-titled) "fashion centres" that also included
Promenades Saint-Bruno Promenades St-Bruno (corporately known as CF Promenades St-Bruno) is a two-level shopping mall located in Saint-Bruno-de-Montarville, Quebec, Canada. Ground was broken in the spring of 1977 to build the mall and it was completed in August 1978. L ...
,
Fairview Pointe-Claire Fairview Pointe-Claire (corporately styled as "CF Fairview Pointe-Claire") is the largest shopping mall in the West Island and one of the biggest on the Island of Montreal. It is located in the city of Pointe-Claire, Quebec, Canada, at the interse ...
,
Carrefour Laval Carrefour Laval (corporately styled as "CF Carrefour Laval") is a super regional shopping mall in Laval, Quebec, Canada. It is located in the Chomedey neighbourhood of the city at the intersection of Autoroute des Laurentides (Laurentian Expre ...
and
Galeries d'Anjou Galeries d'Anjou (formerly "CF Galeries d'Anjou") is a shopping mall located in the borough of Anjou in Montreal, Quebec, Canada. Major tenants include Hudson's Bay, Simons, The Brick, Saks Off 5th, Winners and Sports Experts/Atmosphere. In add ...
. Cadillac Fairview still use the "fashion centre" branding to this day, but not on Place Montreal Trust as it no longer owns the mall.
Ivanhoe Inc ''Ivanhoe: A Romance'' () by Walter Scott is a historical novel published in three volumes, in 1819, as one of the Waverley novels. Set in England in the Middle Ages, this novel marked a shift away from Scott’s prior practice of setting ...
assumed the management of the shopping mall in August 1995, while Cadillac Fairview continued to manage the office building. On July 7, 1999, Ivanhoe acquired 100% of Place Montreal Trust as part of a $20 million package intended to position Place Montreal Trust a major player in the Downtown Montreal revitalization plan. Recently, a new investment of $15 million enabled the complete renovation of the food court and the first level of the shopping centre. In July 1998, Place Montreal Trust became home to Montreal's
Planet Hollywood Planet Hollywood International Inc. (stylized as planet Hollywood, planet Hollywood observatory and ph) is a themed restaurant chain inspired by the popular portrayal of Hollywood. The company is owned by Earl Enterprises corporation. Earl Ent ...
restaurant. The restaurant did brisk business for the first year, but closed in September 2001. The entrance to the restaurant was on the North/West corner of the Saint Catherine Street as well as the third floor of the mall. It has since been converted back to retail space.


Atrium and fountain

Place Montreal Trust's
atrium Atrium may refer to: Anatomy * Atrium (heart), an anatomical structure of the heart * Atrium, the genital structure next to the genital aperture in the reproductive system of gastropods * Atrium of the ventricular system of the brain * Pulmona ...
allows maximum use of natural light and features a large indoor
water fountain A drinking fountain, also called a water fountain or water bubbler, is a fountain designed to provide drinking water. It consists of a basin with either continuously running water or a tap. The drinker bends down to the stream of water and s ...
. Its 30-metre water spout is the highest in North America. During the holiday season, a giant illuminated Christmas tree filled with animated storybook characters stands just as tall. The mall spreads out over and attracts 14 million visitors a year.


List of anchor stores


See also

*
Underground City, Montreal RÉSO, commonly referred to as the Underground City (french: La ville souterraine), is the name applied to a series of interconnected office towers, hotels, shopping centres, residential and commercial complexes, convention halls, universities an ...
* List of shopping malls in Montreal


References


External links


Official website
{{Authority control Postmodern architecture in Canada Shopping malls established in 1988 Shopping malls in Montreal Buildings and structures completed in 1988 Downtown Montreal Ivanhoé Cambridge 1988 establishments in Quebec