Pizza Grandiosa (colloquially also referred to simply as Grandiosa or Grandis) refers to the most popular brand of
frozen pizza in Norway. Grandiosa can also refer to the series of different Grandiosa variants. ''Grandiosa'' is Italian for ''great'' or ''grand''.
History
Production of the original Grandiosa started on 11 February 1980, then produced by
Nora
Nora, NORA, or Norah may refer to:
* Nora (name), a feminine given name
People with the surname
* Arlind Nora (born 1980), Albanian footballer
* Pierre Nora (born 1931), French historian
Places Australia
* Norah Head, New South Wales, headlan ...
(now
Stabburet) in
Stranda in
Sunnmøre. Grandiosa was one of the first frozen pizzas produced in Norway. The pizza became vastly popular and is still the most sold pizza brand in Norway, in defiance of increasing competition from other local and international brands. In 2002 Stabburet responded to increased competition in the frozen food segment by reviving the brand with creative marketing and several new versions of Grandiosa. The pizza is also exported in smaller numbers to the neighbouring countries Sweden, Finland, Denmark, Poland and Iceland.
The pizza is subject to a lot of humorous debate, and is unquestionably a piece of modern culture, loathed and loved by Norwegians. It has been called the "modern national dish" by some, others claim it is "a piece of cardboard", "laziness in a box" and even "refrigerated evil".
In 2005 Grandiosa got its own unofficial book, ''Grandiosaland''.
The book contains stories about a man who had a broken jaw and had to put his Grandiosa in a blender to eat it, and many other stories about Grandiosa, and favourite Norwegian pastimes such as ''hyttetur'' (trips to cabins typically located close to the sea/fjords or up in the mountains), ''
russ
Russ is a masculine given name, often a short form of Russell, and also a surname.
People Given name or nickname
* Russ Abbot (born 1947), British musician, comedian and actor
* Russ Adams (born 1980), American retired baseball player
* Russ ...
etid'' (the close to lawless celebration of the high school graduation) and ''
dugnad
Communal work is a gathering for mutually accomplishing a task or for communal fundraising. Communal work provided manual labour to others, especially for major projects such as barn raising, "bees" of various kinds (see below), log rolling, and ...
'' (the collective activity of helping one another with mutual tasks through unpaid and voluntary work of importance to the community).
Market
Stabburet has used creative marketing to promote Grandiosa. Examples are their very successful SMS-vote marketing campaign for selecting new addition to the pizza in 2004. Another example is their hit mobile
ring tone
A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming ...
"''Respekt for Grandiosa''" (Respect for Grandiosa) which 300,000 downloaded within 1.5 months.
A total of 260 million pizzas have been sold. Twenty-four million units of Grandiosa are produced each year for the 5,4 million citizens of Norway.
Varieties
In addition to the original Grandiosa, there exist different varieties.
See also
*
List of frozen food brands
This is a list of frozen food brands. Frozen food is food that is frozen from the time it is produced to the time it is
either defrosted or cooked by the consumer, or eaten while still frozen.
Frozen food brands
* Amy's Kitchen
* Aunt ...
References
External links
Grandiosa NorwayGrandiosa FinlandGrandiosa Sweden
{{Coord, 62.31278, N, 6.94559, E, source:placeopedia, display=title
Norwegian cuisine
Orkla ASA
Frozen pizza brands