Pizza Celentano is a Ukrainian franchise quick-service pizza restaurant chain. It was founded in 1997 in Lviv.Pizza Celentano pizzeria chain closes all restaurants in Kyiv
Glavcom (8 June 2020) There are over 150 restaurants in Ukraine as of 2018. Typical locations include motorways, airports, railway stations, high streets, shopping malls and trade fairs. There are sold only whole pizza with a variable number of dressings (some fixed, some seasonal, some special), along with pizza slices

calzone A calzone (, , ; "stocking" or "trouser") is an Italian oven-baked folded pizza, often described as a turnover, made with leavened dough. It originated in Naples in the 18th century. A typical calzone is made from salted bread dough, baked in ...

s and other fast food fares such as

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

, salads, and

dessert Dessert is a course (food), course that concludes a meal. The course consists of sweet foods, such as confections, and possibly a beverage such as dessert wine and liqueur. In some parts of the world, such as much of Greece and West Africa, and ...

s are available. Meals can be eaten in the restaurant or purchased for take-away.

History

In August 1998, the first fast food restaurant of the Pizza Celentano brand was opened in Lviv. The pizzeria had a characteristic interior, service system, original recipe. In 1999, after the opening of the second pizzeria in Lviv, two franchise establishments appeared: in Kyiv and Khmelnytsky. In 2018, there are more than 150 restaurants in Ukraine under the Pizza Celentano brand. The chain's 100th restaurant was opened in Kyiv on

Mykhailo Kotsyubynskoho Street Mykhailo or Mykhaylo ( uk, Михайло) is a Ukrainian given name, equivalent to English Michael. Notable people with the name include: *Mykhaylo Berkos (1861–1919), Russian and Ukraine artist of Greek origin *Mykhailo Bolotskykh (born 1960), ...

in July 2007.

EgoIsty

In December 2006, the EgoIsty (ЕgoЇсти) loyalty program was launched in all regions of Ukraine. This is a club of loyal customers in which customers receive cumulative discounts, enjoy the privileges provided by partners and organizers of the program. EgoIsty Club combines fast food restaurants "Pizza Celentano", "Potato House", "Cafe Point", and restaurants of Japanese cuisine "Yapi".

Conflict with Adriano Celentano

The name "Pizza Celentano" is based on the name of the famous Italian singer and actor -

Adriano Celentano Adriano Celentano (; born 6 January 1938) is an Italian musician, singer, composer, actor, and filmmaker. He is dubbed "''il Molleggiato''" (the springy one) because of his dancing. Celentano's many albums frequently enjoyed both commercial and ...

. Celentano has repeatedly expressed dissatisfaction with the use of his name for commercial purposes, including this restaurant chain. When the Pizza Celentano chain started opening its establishments in Moldova, Celentano sued the brand for using his name, but lost. The owners of the pizzeria try not to mention the name "Adriano", because the Italian singer has his own registered trademarks - "Clan Celentano" and "Adriano Celentano".http://obozrenie.md/node/31644

Advertisement campaigns

In their free time, couriers paint advertisements on the sidewalks with the help of stencils and white paint.

References

External links

Франчайзинг мережі Піца Челентано

Fast Food Systems (EGOїсти)
{{portalbar, Companies Restaurant chains Pizza chains Restaurants in Ukraine Street food Ukrainian companies established in 1997