Pirtek is a global brand specialising in Hydraulic & Industrial hose. It was founded in Australia in 1980 by Peter Duncan, expanding into the United Kingdom in 1988 and the United States in 1996. It operates its business using a

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

model.

History

Pirtek was founded in Australia in 1980 by Peter Duncan and Wally Davey. The name is a derivation of Pirelli Technology–Pirelli being one of their major suppliers. The company initially began as a grouping of distributors before branching out into franchising in 1985. The company expanded as a franchise to the United Kingdom in 1988 as Pirtek Europe. The European operation was originally a partnership between the original founders and British businessmen Forbes Petrie and Peter Brennan. Pirtek Europe was bought out by Vision Capital in 2007, then to Halifax Group in 2015. In the late 1990s, the parent company, Pirtek Fluid Transfer Solutions sold off 80 percent of the United States franchise business, ultimately buying back the share in 2015.

Sports sponsorships

Marcos Ambrose in Supercar at Surfers Paradise

Pirtek became involved in sporting sponsorship during the late 1990s, sponsoring

Stone Brothers Racing Stone Brothers Racing (SBR) was an Australian motor racing team that competed in the International V8 Supercars Championship between 1998 and 2012. The team was formed in 1998 when Ross and Jim Stone bought Alan Jones's shares in Alan Jones ...

. The company has supported motor sports outfits in various countries, as well as becoming involved in rugby league.

Motor racing

Australia

naming rights sponsor from

1998 1998 was designated as the ''International Year of the Ocean''. Events January * January 6 – The ''Lunar Prospector'' spacecraft is launched into orbit around the Moon, and later finds evidence for frozen water, in soil in permanently s ...

until 2005 with Jason Bright,

Craig Baird Craig George Baird (born 22 July 1970) is a New Zealand former racing driver who now is the driving standards observer for the Australian Supercars Championship. Honours In the 2010 New Year Honours, Baird was appointed a Member of the New ...

and

Marcos Ambrose Marcos Ambrose (born 1 September 1976) is an Australian former racing driver and current Garry Rogers Motorsport competition director. He won the Australian V8 Supercar series' championship in 2003 and 2004. In 2006, Ambrose relocated to the Un ...

Britek Motorsport Britek Motorsport was an Australian Supercars motor racing team owned by Bathurst 1000 winning driver Jason Bright. Established in 2005, the team originally ran as an independent team, however since 2010, its only remaining asset has been one ...

Australian Rally Championship naming rights sponsor in 2007 with Michael Guest and Darren Windus *

Enduro Cup The Enduro Cup (formally known as the Pirtek Enduro Cup for sponsorship reasons), was an award given out to the highest points scorers over the three endurance events in Supercars; the Sandown 500, Bathurst 1000 and the Gold Coast 600. Format Q ...

naming rights sponsor since

2013 File:2013 Events Collage V2.png, From left, clockwise: Edward Snowden becomes internationally famous for leaking classified NSA wiretapping information; Typhoon Haiyan kills over 6,000 in the Philippines and Southeast Asia; The Dhaka garment fa ...

DJR Team Penske Dick Johnson Racing (formerly DJR Team Penske), is Australia's oldest motor racing team competing in the Supercars Championship. The team currently fields the #11 and #17 Ford Mustang GTs for Anton de Pasquale and Will Davison respectiv ...

naming rights sponsor at the 2016 WD-40 Phillip Island SuperSprint * Perth SuperNight event sponsor from

2019 File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...

United Kingdom

*naming rights sponsor for Andrew Jordan's

British Touring Car Championship The Kwik Fit British Touring Car Championship is a touring car racing series held each year in the United Kingdom, currently organised and administered by TOCA. It was established in 1958 as the British Saloon Car Championship and was renamed as ...

campaigns with

Eurotech Racing Eurotech Racing was a British motor racing team based in Tamworth, Staffordshire, founded by Mike Jordan and currently owned by Jeff Smith since December 2014, that last competed in the 2018 British Touring Car Championship The team won bot ...

( 2010-

2014 File:2014 Events Collage.png, From top left, clockwise: Stocking up supplies and personal protective equipment (PPE) for the Western African Ebola virus epidemic; Citizens examining the ruins after the Chibok schoolgirls kidnapping; Bundles of wat ...

Triple Eight Racing Triple Eight Racing was a auto racing, motorsports team formed in 1996 as Triple Eight Race Engineering, which competed in the British Touring Car Championship and the British GT Championship. The team's original focus was to design, build an ...

( 2015),

Motorbase Performance Motorbase Performance is a British motor racing team, founded in 2004 by former Production Saloon racer David Bartrum. They are best known for competing in the British Touring Car Championship. Porsche Carrera Cup Great Britain The team starte ...

(

2016 File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the Impeachment of Dilma Rousseff, impeachment trial of Brazilian President Dilma Rousseff; Damaged houses duri ...

) and

West Surrey Racing West Surrey Racing is a UK-based motorsport team run by New Zealander Dick Bennetts. He is responsible for masterminding the careers of such names as Ayrton Senna, Mika Häkkinen, Jonathan Palmer, Rubens Barrichello, Maurício Gugelmin and Eddi ...

(

2017 File:2017 Events Collage V2.png, From top left, clockwise: The War Against ISIS at the Battle of Mosul (2016-2017); aftermath of the Manchester Arena bombing; The Solar eclipse of August 21, 2017 ("Great American Eclipse"); North Korea tests a s ...

–

)

United States

* Team Murray that competed at the

2016 Indianapolis 500 The 2016 Indianapolis 500 (branded as the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil for sponsorship reasons) took place on Sunday, May 29, 2016, at the Indianapolis Motor Speedway in Speedway, Indiana. It was the prem ...

with

Matthew Brabham Matthew Chase Brabham (born 25 February 1994) is an Australian-American racing driver. He competes full-time in Indy Lights, driving the No. 83 for Andretti Autosport. From 2015 to 2021, he was a regular in the Stadium Super Trucks, where he is ...

Brad Keselowski Racing Brad Keselowski Racing was an American professional stock car racing team that competed in the NASCAR Camping World Truck Series. Started in 2007, it was owned and operated by NASCAR Cup Series and Xfinity Series champion Brad Keselowski. The tea ...

naming rights sponsor in

2017 NASCAR Camping World Truck Series The 2017 NASCAR Camping World Truck Series was the 23rd season of the third highest stock car racing series sanctioned by NASCAR in North America. The season began with the NextEra Energy Resources 250 at Daytona International Speedway on F ...

with Austin Cindric and

2018 NASCAR Xfinity Series The 2018 NASCAR Xfinity Series was the 37th season of the NASCAR Xfinity Series, a stock car racing series sanctioned by NASCAR in the United States. William Byron won the 2017 championship with JR Motorsports, but moved up to the Monster Ene ...

livery with

Team Penske Team Penske (formerly Penske Racing) is an American professional auto racing organization, competing in the IndyCar Series, NTT IndyCar Series, NASCAR Cup Series, and the FIA World Endurance Championship. Debuting at the 1966 24 Hours of Daytona ...

Rugby league

Parramatta Eels The Parramatta Eels are an Australian professional rugby league football club based in the Sydney suburb of Parramatta that competes in the National Rugby League. The Parramatta District Rugby League Football Club was formed in 1947, and their ...

naming rights sponsor from 2004 until

New Zealand Kiwis The New Zealand national rugby league team (Māori: Tīma rīki motu Aotearoa) has represented New Zealand in rugby league since 1907. Administered by the New Zealand Rugby League, they are commonly known as the Kiwis, after the native bird of ...

main sponsor since 2008

Sports grounds

*naming rights sponsor at Parramatta Stadium from 2014 until 2016Pirtek buys naming rights to Parramatta Stadium
'' Sydney Morning Herald'' 9 October 2013

References

External links

{{commons category-inline Companies based in Sydney 1980 establishments in Australia