Pirouline is a brand of creme-filled rolled
wafer
A wafer is a crisp, often sweet, very thin, flat, light and dry biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. Wafers can also be made into cookies with cream flavoring sandwiched between them. They ...
cookie sold in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
by the DeBeukelaer Corporation.
Piroulines were developed in 1984 by Peter DeBeukelaer. Pirouline cookies are toasted, rolled wafers that are filled with creme and sealed with a cylindrical swirled stripe. They are typically sold in a cylindrical tin. The cookies are produced in a 115,000-square-foot baking facility by more than 200 employees.
History
* Circa 1860, the DeBeukelaer family started making
biscuits in
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
.
They founded the 1st Biscuit and Wafer Co., which the company claims invented the rolled wafer cookie.
* In 1978, Peter DeBeukelaer, a descendant of the original founders in Belgium, founded DBC Corporation, also doing business as DeBeukelaer Corporation and as the DeBeukelaer Cookie Co.
The same year, the company trademarked the Pirouline Swirl.
* In 1984, DeBeukelaer established a cookie factory in
Madison, Mississippi
Madison is a city in Madison County, Mississippi, United States. The population was 24,841 at the 2010 census. The population is currently over 25,000. It is part of the Jackson Metropolitan Statistical Area.
History
The city of Madison, named ...
, to make Pirouline.
* In 1993, the company introduced a cream-filled version, which they served in tins.
* In 2001, the company launched its own tin can manufacturing to reduce the
carbon footprint of shipping cans from suppliers, and to better match supply to demand.
* In 2007, the company opened a 100,000-square-foot factory and warehouse to increase production.
* In 2009, the company started packaging Pirouline in a 3.25 ounce tin can.
Versions
The original Pirouline was a hollow rolled European style wafer with the now-trademarked helical swirl, the Pirouline Swirl, and it was lined with chocolate.
[ In 1993, a version of the biscuit was introduced filled with a chocolate hazelnut creme filling, and named Crème de Pirouline.][ Other flavors of crème that have been produced include ]vanilla
Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla (''Vanilla planifolia, V. planifolia'').
Pollination is required to make the p ...
, strawberry, pumpkin spice
Pumpkin pie spice, also known as pumpkin spice, is an American spice mix commonly used as a flavoring for pumpkin pie, but does not include pumpkin as an ingredient.
Pumpkin pie spice is similar to the British and Commonwealth mixed spice. It is ...
and dulce de leche
''Dulce de leche'' (; pt, doce de leite), also known as caramelized milk, milk candy or milk jam in English, is a confection from Latin America prepared by slowly heating sugar and milk over a period of several hours. The resulting substance, w ...
. Originally sold in 2.5oz boxes the chocolate-lined biscuits are always sold in boxes, while the cream-filled ones are sold in tins or cartons.
See also
* Barquillo
Barquillo is a crispy rolled wafer pastry originating in Spain. It is made from the basic cookie ingredients of flour, sugar, egg whites and butter rolled out thinly and then shaped into a hollow cylinder or a cone. It was traditionally sold by ...
* Neula
References
{{Reflist, 30em
External links
Company website
Biscuit brands
Cookies
Stuffed desserts