Piperlime was an online retail company based in San Francisco, California. Founded in 2006 as a spin-off by Gap Inc., Piperlime offered a selection of footwear and handbags for women, men and children. Beginning in fall 2009, the company sold women's clothing and, later, men's clothing, with the men's business retiring in August 2014. On January 23, 2015, Gap Inc. announced its decision to close Piperlime by the end of April 2015, in order to focus resources on its core brands. Piperlime was Gap's smallest brand, with annual revenue below $100 million, which was less than one percent of Gap's total revenue.

History

Initially launched with more than 100 well-known brands, Piperlime stocked over 250 footwear brands, including women's salon and designer brands like Alberto Fermani, Hollywould, Giuseppe Zanotti, Belle by Sigerson Morrison, Frye, Donald J Pliner, Kenneth Cole,

Nine West Nine West, also known as 9 West, is an American online fashion retailer which is based in White Plains, New York. It was founded in 1983 and closed its brick and mortar stores business in 2018. Its products continue to be sold at other retai ...

, Crocs, Converse and Steve Madden. Since launching its handbag division in spring 2008, Piperlime stocked over 30 handbag brands including Marc by Marc Jacobs, Chloe, Botkier, Kooba, Foley + Corinna, Beirn, Orla Kiely and Linea Pelle. Piperlime had ongoing partnerships with celebrity stylists, who recommended their favorite seasonal products online as " Fashion Editors". Stylists included Rachel Zoe, Rachel Bilson and

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. The company partnered with the creators of the

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Project Runway for seasons eight and nine. In addition to sponsoring the fashion show's "accessories wall," the retailer provided one of the major prizes for the winner of the show's eighth season (the opportunity for the winner to design a collection to be sold exclusively by Piperlime). The first Piperlime retail store opened in SoHo, New York City, on September 6, 2012, and closed April 2015.

References

External links

* {{Gap Inc. Gap brands Online clothing retailers of the United States Defunct retail companies of the United States 2000s fashion American companies established in 2006 Clothing companies established in 2006 Retail companies established in 2006 Internet properties established in 2006 Retail companies disestablished in 2015 Internet properties disestablished in 2015 2006 establishments in California 2015 disestablishments in California Defunct companies based in the San Francisco Bay Area