Pinkvilla is an Indian
entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...
and lifestyle platform.
As of June 2022, Pinkvilla has over 5,00,00,000 visitors on its website and app.
Overview
Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to
Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
,
Hollywood,
South Cinema, and
Korean entertainment as well as fashion, food, travel, health, and many others.
revealed that Pinkvilla was the top entertainment portal in India for March 2019.
History
Launched in May 2007, Pinkvilla was founded by Nandini Shenoy, who formally worked at
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
as a software engineer.
The site initially operated solely from the US with no connections to Indian media. Nandini formed a network of photographers to work with Pinkvilla, allowing the platform to gain readers in 2009 when some photos of
Sonam Kapoor
Sonam Kapoor Ahuja (; born 9 June 1985) is an Indian actress who works in Hindi films. She has won a National Film Award and a Filmfare Award, and from 2012 to 2016, she appeared in ''Forbes India'' Celebrity 100 list based on her income and ...
went viral.
In 2013, Pinkvilla formed its first editorial team in
Mumbai
Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
, setting up its first office in 2015.
In 2020, the platform recorded more than 30 million unique monthly visitors. In the same year, it also announced the launch of its two new Pinkvilla properties, "HallyuTalk" and "Pinkvilla Rooms". HallyuTalk is the first Korean entertainment platform launched extensively in the country.
Sub-verticals
* Pinkvilla South
* Pinkvilla Telly
* Pinkvilla Fashion
* Pinkvilla USA
* Pinkvilla Rooms
* HindiRush
* Pinkvilla Telugu
* HallyuTalk
Events
The platform Pinkvilla’s first event collaboration was with Lux, for the Lux Golden Rose Awards in 2018. In 2022, Pinkvilla witnessed two large-scale events, Pinkvilla Style Icons and HallyuTalk Awards. Pinkvilla Style Icons is the first independent on-ground event for Pinkvilla. Its first edition was held on 16 June 2022 and marked fifteen years in business for the brand.
The HallyuTalk awards was India's first awards show to recognize Korean entertainment at a large scale, garnering a reach of over 275 million.
References
External links
*
Online magazines published in India
2007 establishments in India
Film magazines published in India
Hindi-language magazines
Telugu-language magazines
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