Pink International Company (full legal name: ''Preduzeće za informisanje i marketing Pink International Company d.o.o. Beograd'') is a Serbian media company headquartered in

Belgrade Belgrade ( , ;, ; Names of European cities in different languages: B, names in other languages) is the Capital city, capital and List of cities in Serbia, largest city in Serbia. It is located at the confluence of the Sava and Danube rivers a ...

. The company is owned by

Pink Media Group Pink Media Group is one of the leading media corporations in Southeast Europe. Its primary area of activity is the production of television programming which has resulted in the creation and distribution of 60 branded, different genre TV channe ...

, and operates with: Pink TV (one of the leading commercial television stations in Serbia); Radio Pink (a successful radio station covering Belgrade); Fashion TV Southeast Europe,

Fashion TV SEE FashionTV is an international fashion and lifestyle broadcasting television channel. Founded in France in 1997, by its Polish-born president Michel Adam Lisowski, FashionTV is a widely distributed satellite television, satellite channels in the w ...

or FTV SEE (regional channel franchise from

Fashion TV FashionTV is an international fashion and lifestyle broadcasting television channel. Founded in France in 1997, by its Polish-born president Michel Adam Lisowski, FashionTV is a widely distributed satellite channels in the world with 31 satellit ...

International); and, PFI Studios (international film production studios).

History

Registered as a limited liability company, Pink International Company is owned by Serbian businessman and entrepreneur

Željko Mitrović Željko Mitrović (born on 31 May 1967) is a Serbian media magnate, entrepreneur, investor, CEO and founder of the Pink Media Group. Career In 1988, Mitrović had founded one of the first music recording studios in Serbia. He opened a radio sta ...

who amassed his fortune during the 1990s under the regime of

Slobodan Milošević Slobodan Milošević (, ; 20 August 1941 – 11 March 2006) was a Yugoslav and Serbian politician who was the president of Serbia within Yugoslavia from 1989 to 1997 (originally the Socialist Republic of Serbia, a constituent republic of ...

. Mitrović was a close personal friend of Milošević's wife

Mira Marković Mira (), designation Omicron Ceti (ο Ceti, abbreviated Omicron Cet, ο Cet), is a red-giant star estimated to be 200–400 light-years from the Sun in the constellation Cetus. ο Ceti is a binary stellar system, consisting of a vari ...

and an influential official of her

Yugoslav Left The Yugoslav Left ( sr, Југословенска Левица, Jugoslovenska Levica; abbr. ЈУЛ, JUL) was a far-left political party in the Federal Republic of Yugoslavia. At its peak, the party had 20 seats in Republic of Serbia's National As ...

(JUL) party. Mitrović founded Pink International Company in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on 25 April 2005, in accordance with new Serbian laws and regulations. In June 2018, Pink International Company sold to "Direct Media" its Montenegrin and Bosnian divisions –

Pink M Pink M was a Montenegrin cable television channel based in Podgorica. It was established on 3 September 2018 as Pink Media when Pink Media Group sold its terrestrial commercial channels "Pink M" (now Nova M) and "Pink BH" (now Nova BH) to The Un ...

and

Pink BH Pink BH is a Bosnian cable television channel based in Sarajevo. It was established on 3 September 2018 as Pink Media BH when Pink Media Group sold its terrestrial commercial channels Pink BH (now Nova BH) and Pink M (now Nova M) (now Nova M) ...

, respectively.

Activities

Pink International's range of activities encompass:

Radio

Radio Pink was started in 1993, covering only the Belgrade metropolitan area. The premise behind the radio was to focus on music programming. No news is broadcast.

Television

Pink TV is the leading commercial television station in Serbia. Founded in 1994 and covering initially only the Belgrade area, the station later achieved countrywide reach by the late 1990s. In 1998, Pink TV achieved the leading position in the market. Pink TV's emphasis is on light entertainment programming: movies, sitcoms, music variety shows, talk shows, reality shows and news.

Satellite Television

Pink International provides production content for two global satellite channels (Pink Extra and Pink Plus) broadcast to subscribers in Europe, Australia and North America. There are nine direct-to-home (DTH) satellite channels that have been created in cooperation with Serbia's largest cable company,

Serbia Broadband Serbia Broadband (branded as SBB; full legal name: ''Serbia Broadband - Srpske kablovske mreže d.o.o.'') is a cable television and broadband internet service provider in Serbia. The SBB company operates as part of the United Group, leading media ...

(SBB) although some content from Pink Extra and/or Pink Plus is available on the DTH channels. Pink International provides content for these satellite channels from its own production (TV Pink) and well as content purchased from or co-produced with independent production companies.

Fashion TV Southeast Europe

In November 2008, Pink International launched Fashion TV Southeast Europe (

or FTV SEE). Pink International obtained the franchise rights, from

International, for Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia. This regional satellite channel is distributed through cable and DTH. Michel Adam Lisowski, the owner of

International, attended the launch activities with senior Pink representatives including Zeljko Mitrovic in Belgrade, Ljubljana and Zagreb.

has a potential market reach of more than 20 million viewers.

Film Production

PFI Studios (opened in 2007), a division of Pink International, consists currently of eight sound stages that have been designed and built to attract international productions, primarily American and West European. A ninth sound stage, planned for completion in 2011, will be one of the largest in Europe. In addition to the sound stages, the studio complex consists of administrative office buildings, warehouses and a back lot (12.5 hectares), all located in

Šimanovci Šimanovci () is a village in Serbia. It is situated in the Pećinci municipality, in the Srem District, Vojvodina province. The village has a Serb ethnic majority and its population numbering 3,358 people (2002 census). Name The name of the tow ...

just 15 minutes outside of Belgrade. PFI Studios provides full production support in addition to studio infrastructure to international film projects. To date, productions such as ''

Lockout Lockout may refer to: * Lockout (industry), a type of work stoppage **Dublin Lockout, a major industrial dispute between approximately 20,000 workers and 300 employers 1913 - 1914 * Lockout (sports), lockout in sports leagues **MLB lockout, lock ...

'' and ''

The Raven "The Raven" is a narrative poem by American writer Edgar Allan Poe. First published in January 1845, the poem is often noted for its musicality, stylized language, and supernatural atmosphere. It tells of a distraught lover who is paid a myste ...

'' have been shot there. PFI Studios has also co-produced Serbian films that have achieved local box office acclaim: '' Promeni me'' (Change Me), ''

Četvrti čovek ''The Fourth Man'' is a 2007 Serbian thriller film directed by Dejan Zečević. Cast * Nikola Kojo - Major * Marija Karan - Teodora * Dragan Petrović - Inspektor * Bogdan Diklić - Pukovnik * Dragan Nikolić - Politicar * Boris Milivojević - M ...

'' (The Fourth Man), '' Čitulja za Eskobara'' (Obituary for Escobar), and ''

Zona mrtvih The red-tailed silverside, or zona (''Bedotia geayi'') is a species of Madagascar rainbowfish endemic to the Mananjary River drainage in Madagascar. It is threatened by habitat loss and introduced species. It has often been confused with the rel ...

'' (Zone of the Dead).

Channels

TV

Terrestrial

* Pink TV –

Serbia Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...

Satellite and cable

*Pink Plus – Based in Vienna, Austria *

– Based in Sarajevo, Bosnia and Herzegovina *

– Based in Podgorica, Montenegro *Pink Extra – Broadcasts programs from

Pink Media Group official web site, Satellite channels
/ref> * RED TV *VESTI TV *INSTA TV *Pink Premium – Broadcasts foreign movies *Pink Movies – Broadcasts foreign action movies *Pink Romance – Broadcasts foreign romance movies *Pink Sci-Fi & Fantasy – Broadcasts foreign sci-fi movies *Pink Action – Broadcasts foreign action movies *Pink Thriller – Broadcasts foreign thriller movies *Pink Crime & Mystery *Pink Classic – Broadcasts foreign classic movies *Pink Western – Broadcasts foreign western movies *Pink Horror – Broadcasts foreign horror movies *Pink Comedy – Broadcasts foreign comedy movies *Pink World Cinema – Broadcasts foreign movies *Pink Film – Broadcasts domestic movies *Pink Family – Broadcasts foreign series *

Pink Soap Pink is a privately owned, national radio station and TV channel in Serbia. Pink is the leading commercial station in the Serbian television broadcast market. Pink's parent company is the Belgrade-based Pink International Company, a member of ...

*Pink Serije – Broadcasts domestic series *Pink Koncert *Pink Hits *Pink Hits 2 *Pink N Roll *Pink Music *Pink Music 2 *Pink Folk *Pink Folk 2 *Pink Show *City Play *Bravo Music *Pink Pedia *Pink Fashion *Pink Style *Pink Kuvar *Pink Super Kids *Pink Kids *Pink Zabava *Pink World *Erotic *Erotic 2 *Erotic 3 *Erotic 4 *Erotic 5 *Erotic 6 *Erotic 7 *Erotic 8 *Pink Reality

Radio

*Radio Pink – Able to be heard all over the world via satellite and internet *Red Radio *WTF Radio

Film Production

*PFI Studios

Former assets

(2002–2018) *

(2003–2018) *

Pink 15 Pink 15 ( mk, Телевизија Пинк 15) was a Macedonian private television channel owned by Željko Mitrović. After buying Macedonian television channel K-15, Mitrović's Pink International Company re-branded it as Pink 15. Revealing its ...

(2010–2012) *

Pink Si Pink SI was a Slovenian television station owned by the Serbian media company, Pink Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe ...

(2010–2012)

References

{{reflist Companies based in Belgrade D.o.o. companies in Serbia Film production companies of Serbia Mass media companies of Serbia Serbian companies established in 1998 Mass media companies established in 1998