Pietro Antonio Loro Piana (
Trivero, 6 September 1883 – 1941), founder of the textile company
Loro Piana, was an Italian
engineer and
entrepreneur.
Son of Giacomo Loro Piana and Clementina Zignone, still young he moved with his parents to
Valsesia from the native
Trivero; here Loro Piana brought the
Biella tradition of making wool that his family cultivated for decades.
[Loro Piana Company history](_blank)
from official website In
Quarona
Quarona is a ''comune'' (municipality) in the Province of Vercelli in the Italian region Piedmont, located about northeast of Turin and about north of Vercelli, along the Sesia River
The Sesia (Latin ''Sesites'' or ''Sessites'') is a river in ...
, right in the heart of the textile area of the
Province of Vercelli where he works and resides, founded the ''Lanificio Fratelli Lora e Compagnia'', followed by ''Lanificio di Quarona di Zignone & C.''.
It was at that time that Pietro single-handedly started a new venture that would be more forward-thinking. This is how ''"Ing. Loro Piana & C."'' was started in Corso Rolandi, now the corporate headquarters of the company.
[Loro Piana: historical background - The Family](_blank)
, italmoda.su Great supporter of engineering development applied to production process and to all technological innovation of the
product, on 24 April 1924 founded the company ''"Ing Loro Piana & Co."'', which later became the current
Loro Piana SpA, giant of Italian
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
and among the largest companies in the world producing
clothing in
cashmere wool
Cashmere wool, usually simply known as cashmere, is a fiber obtained from cashmere goats, pashmina goats, and some other breeds of goat. It has been used to make yarn, textiles and clothing for hundreds of years. Cashmere is closely associate ...
.
Loro Piana died in 1941.
See also
*
Loro Piana
*
Cashmere wool
Cashmere wool, usually simply known as cashmere, is a fiber obtained from cashmere goats, pashmina goats, and some other breeds of goat. It has been used to make yarn, textiles and clothing for hundreds of years. Cashmere is closely associate ...
References
External links
Official Website
20th-century Italian engineers
1883 births
1941 deaths
Loro Piana
People from Trivero
People from Quarona
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