Pierre Celis (, 21 March 1925 – 9 April 2011) was a Belgian brewer who opened his first brewery in 1966 to revive the

wit beer Wheat beer is a top-fermenting, top-fermented beer which is brewing, brewed with a large proportion of wheat relative to the amount of malted barley. The two main varieties are German ''Weizenbier'' and Belgian ''witbier''; other types include L ...

style in his hometown of

Hoegaarden Hoegaarden () is a municipality in the province of Flemish Brabant, in Flanders, one of the three regions of Belgium. The municipality comprises the villages of Hoegaarden proper, Meldert and Outgaarden. On January 1, 2006, Hoegaarden had a tota ...

Early life

Celis was born on 21 March 1925 in his family home on the edge of the Hoegaarden town square. He grew up working on his father's cattle farm, but also helped out in the brewery of his neighbour Louis Tomsin. Tomsin brewed wit beer, which was a speciality in the region around Celis' home town.

Becoming a brewer

After Tomsin closed his brewery in 1957, wit beer disappeared from Hoegaarden. Celis, who became a milkman after he married, took up beer making in 1965. The first year he started with a wash tub in the barn of his father. With a loan from his father he bought equipment that came from an abandoned brewery in

Heusden-Zolder Heusden-Zolder (; li, Heuze-Zolder ) is a Municipalities of Belgium, municipality located in the Belgium, Belgian Limburg (Belgium), province of Limburg near Hasselt. On 1 January 2006 Heusden-Zolder had a total population of 30,769. The total ar ...

. His first batch of Hoegaarden beer was made on 19 March 1966 and he opened Brouwerij Celis (Celis Brewery). In 1980 he opened Brouwerij de Kluis as he transferred the production to new buildings. In 1985, his brewery partially burned down, and because the buildings were not insured and he had put all the profits back into the brewery, he was forced to sell his company to

Interbrew Interbrew is subsidiary of Anheuser-Busch InBev SA/NV is based in Breda, Netherlands. It has one subsidiary, Ambev S.A. of São Paulo, Brazil. Brands Interbrew brands have historically included Budweiser, Stella Artois, Boddingtons, Beck's, S ...

, now

AB Inbev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...

. at

Wayback Machine The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see ...

. He then founded the Celis Brewery in

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...

, managed by his daughter Christine, which he started supposedly with yeast he smuggled in his socks. Because Celis Brewery couldn't follow demand, Miller Br. approached Celis Br. to create a partnership. Celis Br. was sold 100% to Miller in 2000 and closed in 2001. Miller sold equipment and name to Michigan Br., who went bankrupt in 2011. Pierre Celis never worked for Michigan Br. Christine Celis started the new Celis Brewery in Austin in 2017 where all the original beers are being brewed. He died on April 9, 2011, at age 86 from cancer.

Notes

External links

Celis' obituary
(Dutch) 1925 births 2011 deaths Belgian brewers People from Hoegaarden {{Beer-stub