![Douwe Egberts Pickwick thee, foto 3](https://upload.wikimedia.org/wikipedia/commons/1/1a/Douwe_Egberts_Pickwick_thee%2C_foto_3.JPG)
Pickwick is a
tea
Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of ''Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and north ...
brand, marketed by
Dutch
Dutch commonly refers to:
* Something of, from, or related to the Netherlands
* Dutch people ()
* Dutch language ()
Dutch may also refer to:
Places
* Dutch, West Virginia, a community in the United States
* Pennsylvania Dutch Country
People E ...
company
JDE Peet's
JDE Peet's is a Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts. The stock of ...
. It is the largest tea brand in the Netherlands and the leading brand in market share of black tea there, although its share has been decreasing due to competition. As of 2014, it is also the leading tea brand in Denmark, with 27% of market share.
In 1753, Dave Egbert and his wife, Akken, opened a coffee, tea, and tobacco kiosk on Main Street in Joure, Friesland. Until 1937, all the company's teas were produced under the Douwe Egberts brand; each box had an English postage stamp as a symbol.
In the 1930s, the company was headed by Johannes Hessel, whose wife loved to read Charles Dickens. Impressed by the novel about Mr. Pikvik's adventures, he suggested changing the name of the tea to "Pikvik". In any case, the legend of the brand change was translated from Dutch into "London" on the company's official website.
Traditional tea, fruit-flavored tea, herbal tea, green tea, rooibos-fruit mixture were produced under the "Pickwick" brand.
The name Pickwick is derived from the book 'Pickwick Papers' by Charles Dickens. That book had just been read by the wife of the then director Johannes Hessel and she proposed the name 'Pickwick'. Charles Dickens was a frequent visitor of the White Hart Inn, owned by Eleazer Pickwick. The fame of the White Hart Inn, and the name of Pickwick, remains immortalized in Dickens book as well as the works of Jane Austens book “Persuasion.” In her book she describes how at the White Hart Inn Ann met her future husband, Capt. Wentworth, this was the real crisis of her life.
Pickwick tea is currently made in the tea factory on the grounds of Sara Lee (formerly Douwe Egberts) in Joure.
There are several types of tea flavors including: forest fruits, lemon, orange, strawberry, cactus, melon, cherries, tropical fruits, southern fruits, mango, peach, cinnamon, vanilla, green tea, rooibos, easter tea flavors, traditional tea flavors, iced teas and separate teas.
History
Douwe Egberts tea had been marketed under the company name since 1753, but in 1937 the name Pickwick was chosen by director Johannes Hessel's wife, who was inspired by
Charles Dickens
Charles John Huffam Dickens (; 7 February 1812 – 9 June 1870) was an English writer and social critic. He created some of the world's best-known fictional characters and is regarded by many as the greatest novelist of the Victorian e ...
's ''
Pickwick Papers
''The Posthumous Papers of the Pickwick Club'' (also known as ''The Pickwick Papers'') was Charles Dickens's first novel. Because of his success with '' Sketches by Boz'' published in 1836, Dickens was asked by the publisher Chapman & Hall to ...
''. In the 1990s the brand was introduced to Central and Eastern Europe, and in 2015 to the United States in limited supply.
Variations
Pickwick teas include black tea, green tea, white tea, flavoured teas, herbal teas and many others.
Pickwick tea types
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References
External links
{{commonscat
Official site
JDE Peet's
Tea brands
Dutch culture