Pibb Xtra is a reformulation of Mr. Pibb (sometimes styled as Mr. PiBB), a soft drink created and marketed by

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

. It has several variants. As of 2020, it is sold in bottles, cans, and two-liter bottles, and is available in most

Coca-Cola Freestyle Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features 165 different Coca-Cola drink products, as well as custom flavors. The machine allows users to select from mixtures of flavors o ...

machines. It has a subtle cherry undertone.

History

First introduced as "Peppo" to compete against

Dr Pepper Dr Pepper is a carbonated soft drink. It was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904. It is now also sold in Euro ...

, the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in

Waco, Texas Waco ( ) is the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and I-35, halfway between Dallas and Austin. The city had a 2020 population of 138,486, making it the 22nd-most populous city in the st ...

, the birthplace of Dr Pepper, before the company moved to

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

, Texas. In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products. In 2001, a cinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb. As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".

Variations

Pibb Xtra Introduced in 2001, replacing Mr. PiBB Pibb Zero Replaced Diet Mr. PiBB.

Coca-Cola Freestyle flavors

Pibb is now available in some Freestyle machines at restaurant chains that do not serve

or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines. In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.

Ingredients

Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.

References

External links

* {{Pepper sodas Carbonated drinks Coca-Cola brands Dr Pepper-flavored sodas Products introduced in 1972