Phoenix Beverages is the largest

brewery A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of be ...

Mauritius Mauritius ( ; french: Maurice, link=no ; mfe, label=Mauritian Creole, Moris ), officially the Republic of Mauritius, is an island nation in the Indian Ocean about off the southeast coast of the African continent, east of Madagascar. It incl ...

. Their Phoenix Beer (

lager Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storage" ...

) is widely distributed on the island and is exported to Europe, Australia, Reunion Island, Madagascar, etc. The company also has connections with the

Guinness Guinness () is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in ove ...

Brewery and is listed on the Stock Exchange of Mauritius. They have three plants in Mauritius, PhoenixBev Brewery Plant, PhoenixBev Carbonated Soft Drinks Plant and PhoenixBev Stills Plant. They also have a plant in Reunion Island known as Edena Boissons.

Corporate history

* 1931 - The company is incorporated as Phoenix Camp Minerals Limited (PCM) * 1953 - Signature of their bottling agreement with

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

* 1960 - Creation of Mauritius Breweries Ltd (MBL) * 1963 - Inauguration of brewery * 1991 - Creation of the (Mauritius) Glass Gallery Ltd to recycle glass waste * 1993 - MBL is listed on the Stock Exchange of Mauritius * 2003 - Change of name of MBL to Phoenix Beverages Ltd (PBL) * 2008 - Fusion of PBL and PCM * 2014 - PBL acquires the Eski soft-drink company and also begins wine bottling operations * 2015 - Signature of bottling agreement with

Schweppes Schweppes (, ) is a beverage brand that originated in the Republic of Geneva; it is made, bottled and distributed worldwide by multiple international conglomerates, depending on licensing and region, that manufacture and sell soft drinks. Schwep ...

International for

Orangina Orangina () is a lightly carbonated beverage made from carbonated water, 12% citrus juice (10% from concentrated orange, 2% from a combination of concentrated lemon, concentrated mandarin, and concentrated grapefruit juices), as well as 2% orang ...

* 2016 - Acquisition of Edena SA (incorporated in

Réunion Island Réunion (; french: La Réunion, ; previously ''Île Bourbon''; rcf, label= Reunionese Creole, La Rényon) is an island in the Indian Ocean that is an overseas department and region of France. It is located approximately east of the island o ...

) * 2021 - Change of name of Koté Vins & Spirits to PhoenixBev Wines & Spirits * 2021 - Launch of PhoenixEarth Initiative * 2022 - The company starts to take steps to reduce its carbon footprint. Switches to green energy.

Products

Product history

* 1963 - Launch of Phoenix beer * 1964 - Launch of Stella Pils beer * 1965 - Launch of Sprite soft-drink * 1975 - Launch of Guinness stout * 1976 - Launch of Crystal table water * 1986 - Launch of

Diet Coke Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on ...

* 1988 - Launch of Malta Guinness * 1989 - Launch of Blue Marlin beer * 1990 - Launch of Appletiser * 2005 - Launch of Phoenix Special Brew beer * 2008 - Launch of Phoenix Fresh beer * 2014 - Acquisition of Eski soft-drink brand * 2015 - Launch of GR8 wine * 2016 - Launch of Gister Premium beer * 2017 - Launch of Fuze Tea * 2017 - Launch of 5Alive Pulpy juice * 2020 - Relaunch of Cidona

Phoenix Beer

Phoenix Beer began production in 1963. It has an

ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

of 5%, and is described as a "golden lager" by the manufacturers. Their malted spring barley comes from Australia and Europe. The beer is sold in and bottles and cans. It is also available in draught at local resorts and restaurants. Phoenix also produces two strong lager style beers. One called Blue Marlin; the other Phoenix Special Brew. They brew Guinness Foreign Extra Stout under licence.

Awards

References

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External links

Phoenix Beverages Group website
Companies listed on the Stock Exchange of Mauritius Drink companies of Mauritius Breweries of Africa Food and drink companies established in 1960 1960 establishments in Mauritius Coca-Cola bottlers