Phoemela Baranda (born October 1, 1980) is a

Filipina Filipinos ( tl, Mga Pilipino) are the people who are citizens of or native to the Philippines. The majority of Filipinos today come from various Austronesian ethnolinguistic groups, all typically speaking either Filipino, English and/or other ...

model A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...

actress An actor or actress is a person who portrays a Character (arts), character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek ...

and was the entertainment anchor of

ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...

's weekday flagship news broadcast of ''

TV Patrol ''TV Patrol'' is a Philippine television newscast produced by ABS-CBN News. It premiered on March 2, 1987, at the former ABS-CBN television network, replacing ''Balita Ngayon''. ''TV Patrol'' is the flagship national newscast of the network an ...

''. She is a former officer and currently a member of Professional Models Association of the Philippines (PMAP) and appears regularly on magazine covers and advertising campaigns. She has currently already appeared in 5 Tagalog movies, 4 TV series' and was once a host for the Philippine reality show '' Extra, Extra''. Recently in 2008, she was a contestant in the Philippine version of ''Fear Factor''.

Career

Baranda started modelling when she was 13 years old, joining the clothing brand Pink Soda's club search where she was selected. Her first commercial was for Extraderm, a line of facial products. After her runner-up finish at the 1994 Philippine search for the Elite Model Look in 1994, she continued her modeling stints in ramp, mainstream media advertising campaigns and print media, appearing on the covers of the local editions of ''Uno'', ''

Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...

'', ''

Seventeen Seventeen or 17 may refer to: *17 (number), the natural number following 16 and preceding 18 * one of the years 17 BC, AD 17, 1917, 2017 Literature Magazines * ''Seventeen'' (American magazine), an American magazine * ''Seventeen'' (Japanese m ...

'', '' T3'', ''Mega Magazine'', ''Preview'',

Marie Claire ''Marie Claire'' is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on wo ...

'' and ''

Maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition *Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...

''. In 2000, she briefly played a minor part in the Philippine television series ''

Pangako sa ’Yo ''Pangako Sa 'Yo'' (International title: ''The Promise'' / ) is a Philippine primetime soap opera series that aired on ABS-CBN. It stars an ensemble cast led by Kristine Hermosa, Jericho Rosales, Eula Valdez, Tonton Gutierrez and Jean Garcia. I ...

'', which she quickly followed up with ''Cool Dudes''. In 2003 she played Esmeralda in the GMA series ''

Narito ang Puso Ko ''Narito ang Puso Ko'' () is a 1992 Filipino drama film directed by Chito S. Roño. The film Lorna Tolentino and Gabby Concepcion. Produced by Viva Films, the film was released on September 30, 1992, and was a box office success. Tolentino's perf ...

''. She got her first hosting stint in

Extra Challenge ''Extra Challenge'' formerly ''Extra, Extra'' is a Philippine television news magazine and reality competition show broadcast by GMA Network. Originally hosted by Karen Davila and Paolo Bediones, it premiered on February 15, 1999 on the networ ...

when she did a successful audition when

Miriam Quiambao Miriam Redito Quiambao-Roberto (, born May 20, 1975) is a Filipino physical therapist, inspirational speaker, author, entrepreneur, actress, television host, real estate broker, endorser, model, and beauty pageant titleholder who was crowned ...

left the reality show in 2003. She has then transferred to ABS-CBN as a segment host for the showbiz gossip show ''The Buzz'', which paved the way for her next project on ''TV Patrol''. Baranda placed 23rd in the

FHM ''FHM'' (For Him Magazine) is a British multinational men's lifestyle magazine that was published in several countries. Its master edition contained features such as the ''FHM'' 100 Sexiest Women in the World, which has featured models, actres ...

100 Sexiest Women of the World in 2006; she has also placed 48th in 2003, 29th in 2004, 49th in 2005, and 79th in 2007.

Personal life

Baranda has a bachelor's degree in Interdisciplinary Studies, having graduated from De La Salle-College of Saint Benilde in 2001. She lives an active lifestyle engaging in physical activities such as going to the gym and

bikram yoga Bikram Yoga is a system of hot yoga, a type of yoga as exercise, devised by Bikram Choudhury and based on the teachings of B. C. Ghosh, that became popular in the early 1970s. Classes consist of a fixed sequence of 26 postures, practised in a ...

, she is also active in sports particularly

badminton Badminton is a racquet sport played using racquets to hit a shuttlecock across a net. Although it may be played with larger teams, the most common forms of the game are "singles" (with one player per side) and "doubles" (with two players pe ...

and

squash Squash may refer to: Sports * Squash (sport), the high-speed racquet sport also known as squash racquets * Squash (professional wrestling), an extremely one-sided match in professional wrestling * Squash tennis, a game similar to squash but pla ...

where she has placed in several local open tournaments. She has one child, Nichole, whom she had at age 19. Nichole gained fame after joining '' Pinoy Big Brother: All In'' as a teen housemate. Baranda has been in a longtime relationship with businessman and professional race car driver Jason Choachuy. In November 2020, she announced that the couple were expecting their first child together, due in March 2021.

Filmography

Film

Television

References

External links

* * {{DEFAULTSORT:Baranda, Phoemela 1980 births Living people Filipino television presenters Filipino women television presenters Participants in Philippine reality television series De La Salle–College of Saint Benilde alumni ABS-CBN News and Current Affairs people GMA News and Public Affairs people Viva Artists Agency