organizational theorist
Organizational theory refers to the set of interrelated concepts that involve the sociological study of the structures and operations of formal social organizations. Organizational theory also attempts to explain how interrelated units of organiz ...
, and Executive at several business schools and universities from
INSEAD
INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe ( Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San ...
to the
Antwerp Management School
The Antwerp Management School ( nl, Antwerp Management School) is the University of Antwerp's autonomous business school. It is located in the historical center of the city of Antwerp.
The school offers eight full-time master programs and more th ...
.,Philippe Naert at opml.co.uk. known for his work on marketing decision modelling.
Biography
Naert received his MS in
electrical engineering
Electrical engineering is an engineering discipline concerned with the study, design, and application of equipment, devices, and systems which use electricity, electronics, and electromagnetism. It emerged as an identifiable occupation in the l ...
in 1967 from the
Katholieke Universiteit Leuven
KU Leuven (or Katholieke Universiteit Leuven) is a Catholic research university in the city of Leuven, Belgium. It conducts teaching, research, and services in computer science, engineering, natural sciences, theology, humanities, medicine, l ...
(Belgium), a Post Graduate degree in
Management Science
Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is ...
in 1967 from the
University of Manchester
, mottoeng = Knowledge, Wisdom, Humanity
, established = 2004 – University of Manchester Predecessor institutions: 1956 – UMIST (as university college; university 1994) 1904 – Victoria University of Manchester 1880 – Victoria Univer ...
, and his PhD in
Business Administration
Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...
in 1990 from the
Samuel Curtis Johnson Graduate School of Management
The Samuel Curtis Johnson Graduate School of Management is the graduate business school in the SC Johnson College of Business at Cornell University, a private Ivy League university located in Ithaca, New York. It was founded in 1946 and rename ...
at the
Cornell University
Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to teach an ...
.
After graduation Naert was researcher and Professor for some time, when he discovered his passion for business school management. His career as Business School executive started as Dean of the European Institute for Advanced Studies in Management in Brussels. From 1986 to 1990 he was Dean of
INSEAD
INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe ( Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San ...
together with Claude Rameau. After two years as Dean at the Instituto Universitario Euroforum Escorial (IUEE) in Spain, he was Dean at Nyenrode Business Universiteit from 1992 to 1996, and from 1996 to 2009 Dean of TiasNimbas Business School, where was succeeded by Ramon O’Callaghan. And from 2009 to 2013 he was Dean of the
Antwerp Management School
The Antwerp Management School ( nl, Antwerp Management School) is the University of Antwerp's autonomous business school. It is located in the historical center of the city of Antwerp.
The school offers eight full-time master programs and more th ...
Naert's research interests has been in the areas of "strategy, strategic marketing, quantitative analysis for marketing decisions and globalization."
Selected publications
Naert has authored and co-authored numerous publications. Books, a selection:
* Naert, Philippe A., and Peter Leeflang. ''Building implementable marketing models''. Leiden,, Netherlands: Martinus Nijhoff Social Sciences Division, 1978.
* Naert, Philippe A. ''Building models for marketing decisions''. Vol. 9. Springer, 2000.
Articles, a selection:
* Naert, Philippe A., and Alain Bultez. Logically consistent market share models " Journal of Marketing Research 10.3 (1973): 334-340.
* Lambin, Jean-Jacques, Philippe A. Naert, and Alain Bultez. "Optimal marketing behavior in oligopoly." European Economic Review 6.2 (1975): 105-128.
* Bultez, Alain, and Philippe Naert. "SH. ARP: shelf allocation for retailers' profit." Marketing Science 7.3 (1988): 211-231.