Philip Hettema
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Philip D. Hettema (born 1955) is an American businessman who heads The Hettema Group. Prior to starting his own company in 2002, Hettema worked as the
senior vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...
of
Universal Creative Universal Creative designs and creates themed attractions, rides, and resorts, for Universal Parks & Resorts. Its divisions include master planning, creative development, design, engineering, project management, and research and development. The ...
and in managerial positions at
Walt Disney Parks & Resorts Disney Parks, Experiences and Products, Inc., formerly Walt Disney Parks and Resorts Worldwide, Inc. and informally known as Disney Parks, is one of The Walt Disney Company's five major business segments and a subsidiary. It was founded on Apri ...
. He has also been credited as a production supervisor of the opening and closing ceremonies of the
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and also known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the secon ...
, and has several patents to his name.


Early life

Hettema was born in 1955 and grew up in
Southern California Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most po ...
. As a child, his family would make an annual trip to
Disneyland Disneyland is a amusement park, theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney in ...
, which he has described as the "highlight of his life".


Career

By the age of 18, Hettema was studying music at
California State University, Long Beach California State University, Long Beach (CSULB) is a public research university in Long Beach, California. The 322-acre campus is the second largest of the 23-school California State University system (CSU) and one of the largest universities i ...
, with weekend employment in the wardrobe department at Disneyland. After a short stint, he was relocated to the character department to work on parade design and costume development. Hettema quit his music degree as he was promoted to managerial positions within Disney. In these roles he oversaw the development of the
Main Street Electrical Parade The ''Main Street Electrical Parade'' is a nighttime parade, created by Robert Jani and project director Ron Miziker. It features floats and live performers covered in over 600,000 electronically controlled LED lights, and uses a synchronized ...
in Florida. Hettema quit Disney and returned to California to study illustration at Art Center College of Design. Before he could finish the degree he was offered a job working with puppets for
Sid and Marty Krofft Sid Krofft (born July 30, 1929) and Marty Krofft (born April 9, 1937) are a Canadian sibling team of television creators and puppeteers. Through their production company, Sid & Marty Krofft Pictures, they have made numerous children's television a ...
. Hettema then worked with a number of
Walt Disney Imagineering Walt Disney Imagineering Research & Development, Inc., commonly referred to as Imagineering, is the research and development arm of The Walt Disney Company, responsible for the creation, design, and construction of Disney theme parks and attra ...
employees to develop attractions for a Beatrix Potter
theme park An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
in England. Although this theme park never eventuated, these connections led to him working as one of three production supervisors on the opening and closing ceremonies of the
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and also known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the secon ...
in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. The production supervisors from the Olympics then worked for
Liberty Weekend Liberty Weekend was a four-day celebration held to celebrate the 1984 restoration and the centenary of the Statue of Liberty (''Liberty Enlightening the World'') in New York City. It began on July 3, 1986 and ended on July 6. July 3, 1986: openi ...
, a celebration for the centenary of the
Statue of Liberty The Statue of Liberty (''Liberty Enlightening the World''; French: ''La Liberté éclairant le monde'') is a List of colossal sculpture in situ, colossal neoclassical sculpture on Liberty Island in New York Harbor in New York City, in the U ...
in 1986.


Universal Creative

In January 1987, Hettema joined the six-person team at MCA Planning and Development,
Universal Parks & Resorts Universal Parks & Resorts, also known as Universal Studios Theme Parks or solely Universal Theme Parks, is the theme park unit of NBCUniversal, a subsidiary of Comcast. The company, headquartered in Orlando, Florida, operates Universal theme par ...
'
research and development Research and development (R&D or R+D), known in Europe as research and technological development (RTD), is the set of innovative activities undertaken by corporations or governments in developing new services or products, and improving existi ...
division that was later renamed
Universal Creative Universal Creative designs and creates themed attractions, rides, and resorts, for Universal Parks & Resorts. Its divisions include master planning, creative development, design, engineering, project management, and research and development. The ...
. He joined as a line producer for an upcoming show at
Universal Studios Hollywood Universal Studios Hollywood is a film studio and theme park An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusemen ...
; however, on his first day he was told the existing script was discarded and he would be required to start fresh. During the development of a show themed to the ''
Rambo Rambo is a surname with Norwegian (Vestfold) and Swedish origins. It possibly originated with '' ramn'' + '' bo'', meaning "raven's nest". It has variants in French (''Rambeau'', ''Rambaut'', and ''Rimbaud'') and German (''Rambow''). It is now best ...
'' film series, Hettema was informed the show's theme would be changed to ''
Miami Vice ''Miami Vice'' is an American crime drama television series created by Anthony Yerkovich and produced by Michael Mann (director), Michael Mann for NBC. The series stars Don Johnson as James "Sonny" Crockett and Philip Michael Thomas as Ricardo ...
''. This left Hettema and his team less than four and a half months to develop the Miami Vice Action Spectacular, prior to opening on July 4, 1987. Hettema's next project was to help design '' Back to the Future: The Ride'', which was originally set to debut at Universal Studios Hollywood.
Steven Spielberg Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
tasked Universal Creative and the
Totally Fun Company Totally Fun Company is a theme park design company started by Peter Alexander, former Disney Imagineer, Universal Studios creative executive and Six Flags executive producer, based in Tampa, Florida. While at Walt Disney Imagineering (then WED E ...
create a
simulator ride Simulator rides are a type of amusement park or fairground ride, where the audience is shown a movie while their seats move to correspond to the action on screen. There are many types but they fall into the heading of entertainment unlike the on ...
concept based around ''Back to the Future''. The project was an attempt to better
George Lucas George Walton Lucas Jr. (born May 14, 1944) is an American filmmaker. Lucas is best known for creating the ''Star Wars'' and ''Indiana Jones'' franchises and founding Lucasfilm, LucasArts, Industrial Light & Magic and THX. He served as chairm ...
' ''
Star Tours Star Tours was a motion simulator attraction at several Disney theme parks, based on the successful ''Star Wars'' film series created by George Lucas. Set in the ''Star Wars'' universe, the attraction sent guests on an excursion trip to Endor, ...
'' that had recently opened at
Disneyland Disneyland is a amusement park, theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney in ...
. However, Walt Disney Parks & Resorts were building
Disney-MGM Studios Disney's Hollywood Studios is a theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Based on a concept by Ma ...
, a studio tour-themed park, something Universal had previously envisioned for the Florida area. As a result, plans to develop
Universal Studios Florida Universal Studios Florida (also known as Universal Studios or USF) is a theme park located in Orlando, Florida. Primarily themed to movies, television and other aspects of the entertainment industry, the park opened to the public on June 7, 1990 ...
were revived and ''Back to the Future: The Ride'' opened in 1991 at the park. Not long after the opening, planning began for a second theme park at the Florida site. Hettema worked on the initial concepts of Cartoon World, a park to feature
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
,
Dr. Seuss Theodor Seuss Geisel (;"Seuss"
'' Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Di ...
-themed attractions. With the successful release of ''
Jurassic Park ''Jurassic Park'', later also referred to as ''Jurassic World'', is an American science fiction media franchise created by Michael Crichton and centered on a disastrous attempt to create a theme park of cloned dinosaurs. It began in 1990 when ...
'', and unsuccessful negotiations with Warner Bros., the designers had to rethink the concept of the park.
Islands of Adventure Universal's Islands of Adventure (also known as Islands of Adventure or IOA), originally called Universal Studios Islands of Adventure, is a theme park located in Orlando, Florida. It opened on May 28, 1999, along with CityWalk, as part of an ...
was subsequently developed featuring the intellectual properties of Dr. Seuss, Jurassic Park,
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
,
Jay Ward Productions Jay Ward Productions, Inc. (sometimes shortened to Ward Productions) is an American animation studio based in Costa Mesa, California. It was founded in 1948 by American animator Jay Ward. The Jay Ward Productions library and rights were previousl ...
and
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
. While Hettema oversaw much of the park's design, he is credited with helping to invent the ride systems for ''
The Amazing Adventures of Spider-Man The Amazing Adventures of Spider-Man (also known as The Amazing Adventures of Spider-Man: The Ride in Universal Studios Japan) is a motion-based 3D dark ride at the Islands of Adventure, Orlando and Universal Studios Japan, Osaka theme parks, ...
'' and ''
The Cat in the Hat ''The Cat in the Hat'' is a 1957 children's book written and illustrated by the American author Theodor Geisel, using the pen name Dr. Seuss. The story centers on a tall anthropomorphic cat who wears a red and white-striped top hat and a red bow ...
''. As the development of Islands of Adventure was wrapping up, Universal Creative employees began developing concepts for
Universal Studios Japan is a theme park located in Osaka, Japan. Opened on March 31, 2001, it is one of six Universal Parks & Resorts, Universal Studios theme parks worldwide and was the first to open outside the United States. The park is owned and operated by a whol ...
and the '' Men in Black: Alien Attack'' attraction for Universal Studios Florida. Hettema headed up both projects. The Men in Black design team initially intended to utilise the Spider-Man ride system; however, when shooting tests were performed on the ride, the vast motion of the vehicles made it impossible for riders to achieve a reasonable score. As a result, The Cat in the Hat system was selected for ''Men in Black: Alien Attack''. A patent relevant to the attraction's technology cites Hettema as an inventor. Before finishing up with Universal Creative, Hettema is credited with working on '' Backdraft'', '' Jurassic Park: The Ride'' and '' T2 3-D: Battle Across Time''. He was also part of the team that made the first pitch to Warner Bros. for the rights to
Harry Potter in amusement parks This article details the appearance of Harry Potter theming in amusement parks. In the late 1990s, Universal Parks & Resorts began discussing the possibility of purchasing the license for Harry Potter to create and theme amusement park rides. As T ...
. As part of their proposal, a stage show was devised consisting of live actors and a variety of special effects. In other Universal Creative planning meetings, Hettema voted against the company obtaining the theme park rights for ''
The Lord of the Rings ''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's boo ...
''. Hettema left Universal Creative in 2001.


The Hettema Group

Before forming his own company in 2002, Hettema worked on a project in
Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...
for
Abdullah II of Jordan Abdullah II bin Al-Hussein ( ar, عبدالله الثاني بن الحسين , translit=ʿAbd Allāh aṯ-ṯānī ibn al-Ḥusayn; born 30 January 1962) is King of Jordan, having ascended the throne on 7 February 1999. He is a member of t ...
as Phil Hettema and Associates. From 2002 through to 2006, the team developed concepts for the
Saraya Aqaba “Saraya Aqaba” is a Jordanian private shareholding company, whose founding shareholders include Saraya Jordan, Jordan’s Social Security Corporation, Aqaba Development Corporation, and Arab Bank plc. Saraya Aqaba will implement the US$1 bill ...
development in Aqaba. Phil Hettema and Associates ultimately became The Hettema Group. The Hettema Group subsequently worked on projects including '' Dragons Wild Shooting'' at
Lotte World Lotte World is a major recreation complex in Seoul, South Korea. It consists of the world's largest indoor theme park, an outdoor amusement park called "Magic Island", an artificial island inside a lake linked by monorail, shopping malls, a lu ...
, ''
High Roller A high roller, also referred to as a whale or cheetah, is a gambler who consistently wagers large amounts of money. High rollers often receive lavish " comps" from casinos to lure them onto the gambling floors, such as free private jet transfers ...
'' in
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
, and the ''One World Observatory'' in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. The Hettema Group has also worked for Universal Creative, reimagining the original ''Jurassic Park'' ride for
Universal Studios Singapore Universal Studios Singapore (abbreviation: USS) is a theme park located within the Resorts World Sentosa at Sentosa, Singapore. It features 28 Theme park#Rides and attractions, rides, shows, and Theme park#Rides and attractions, attractions in ...
where ''
Jurassic Park Rapids Adventure Jurassic Park Rapids Adventure is a river rapids ride in The Lost World zone at Universal Studios Singapore in Resorts World Sentosa, Sentosa Island, Singapore.Resorts World Sentosa – Jurassic Park Rapids Adventure in the Lost World at Univers ...
'' was subsequently opened.


Selected projects

;With Universal Creative ;With The Hettema Group


Notes


References


External links


The Hettema Group
* ;Patents * * * * * * {{DEFAULTSORT:Hettema, Philip D. 1955 births Art Center College of Design alumni California State University, Long Beach alumni Living people Place of birth missing (living people) Universal Parks & Resorts Walt Disney Parks and Resorts people Disney executives