Philco Predicta
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The Philco Predicta is a black and white
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
chassis style, which was made in several cabinet models with 17” or 21” screens by the American company
Philco Philco (an acronym for Philadelphia Battery Company) is an American electronics industry, electronics manufacturer headquartered in Philadelphia. Philco was a pioneer in battery, radio, and television production. In 1961, the company was purchased ...
from 1958 to 1960. The ''Predicta'' was marketed as the world’s first swivel screen television, and had an iconic design by Catherine Winkler with the picture tube ( CRT) separated from the rest of the cabinet. The safety mask on the front of the picture tube was made with the new organic plastic product by Eastman Plastics called “
tenite Tenite is a brand of cellulosic thermoplastic materials produced by the Eastman Chemical Company. Created in 1929, and trademarked in 1932, Tenite has been used in a wide variety of consumer, industrial, architectural and medical applications. Te ...
” which protected the glass and provided implosion protection for the user and also gave it its iconic greenish
tint In color theory, a tint is a mixture of a color with white, which increases lightness, while a shade is a mixture with black, which increases darkness. Both processes affect the resulting color mixture's relative saturation. A tone is produc ...
. The ''Predicta'' also had a thinner picture tube than many other televisions at the time, which led it to be marketed as the more futuristic television set. ''Predicta'' television sets were constructed with such variety of cabinet configurations, some detachable but all separate from the tube itself and connected by wires. The model ''Predicta Tandem'' had the fully detached picture tube and the flat twenty five foot long umbilical cable, which allowed the controls and speaker for the set to be next to the viewer, with the screen up to twenty five feet away. Also unique to this version was a large handle over the top to carry the cathode ray tube portion wherever the viewer wanted it. This version also required more internal circuitry to drive the video signal through the cable. Philco also had ''Directa'', its short lived remote series in 1959 before being bought by the
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
in December 1961. This feature provided Philco with an answer to the wireless remote control by Zenith entitled “Space Command” which had been introduced the same year. The ''Predicta'' was announced to the industry in the summer of 1958 with the public getting its first look on the edition of 1959 of
Miss America Miss America is an annual competition that is open to women from the United States between the ages of 17 and 25. Originating in 1921 as a "bathing beauty revue", the contest is now judged on competitors' talent performances and interviews. As ...
, which was sponsored by Philco. Shortly after the ''Predicta'' was announced, the reliability was called into question by several trade and consumer publications. Philco produced the ''Predicta'' the following year but unfortunately, as it was phasing in its next chassis iteration the ''Cool Chassis'' they went bankrupt. The Predicta was credited as one speculated cause of Philco’s bankruptcy.
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
stepped in shortly thereafter and bought Philco. ''
Toy Story 2 ''Toy Story 2'' is a 1999 American computer-animated film produced by Pixar Animation Studios for Walt Disney Pictures. The second installment in the Toy Story (franchise), ''Toy Story'' franchise and the sequel to ''Toy Story'' (1995), it wa ...
'' featured a miniature replica of the Predicta which was based on one owned by
John Lasseter John Alan Lasseter (; born January 12, 1957) is an American film director, producer, screenwriter, animator, voice actor, and the head of animation at Skydance Animation. He was previously the chief creative officer of Pixar Animation Studios, ...
, who directed the film.


References

{{Reflist Consumer electronics Television technology Products introduced in 1958 Products and services discontinued in 1960