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Peter V'landys is an Australian
horse racing Horse racing is an equestrian performance sport, typically involving two or more horses ridden by jockeys (or sometimes driven without riders) over a set distance for competition. It is one of the most ancient of all sports, as its basic p ...
administrator. He is the
chief executive A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
and a board member of Racing
New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...
(Racing NSW) as well as the chairman of the
Australian Rugby League Commission The Australian Rugby League Commission (ARL), formerly the Australian Rugby Football League known as the Australian Rugby League is an Australian rugby league football competition operator. It was founded in 1986 as the Australian Rugby Footbal ...
.


Personal life

V'landys grew up in
Wollongong Wollongong ( ), colloquially referred to as The Gong, is a city located in the Illawarra region of New South Wales, Australia. The name is believed to originate from the Dharawal language, meaning either 'five islands/clouds', 'ground near wate ...
where he attended Keira Boys High School before graduating in 1984 from the
University of Wollongong The University of Wollongong (abbreviated as UOW) is an Australian public research university located in the coastal city of Wollongong, New South Wales, approximately 80 kilometres south of Sydney. As of 2017, the university had an enrolment of ...
with a Bachelor of Commerce degree, majoring in
accountancy Accounting, also known as accountancy, is the measurement, processing, and communication of financial and non financial information about economic entities such as businesses and corporations. Accounting, which has been called the "language ...
. He is of
Greek Greek may refer to: Greece Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group. *Greek language, a branch of the Indo-European language family. **Proto-Greek language, the assumed last common ancestor ...
heritage from
Kythira Kythira (, ; el, Κύθηρα, , also transliterated as Cythera, Kythera and Kithira) is an Greek islands, island in Greece lying opposite the south-eastern tip of the Peloponnese peninsula. It is traditionally listed as one of the seven main Io ...
; the spelling "V'landys" is an alternative spelling of his original Greek surname "Vlandis", first used by one of his high school teachers.


Racing administration

V'landys became involved in racing administration in 1988 when he was appointed chief executive of the
New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...
(NSW) Harness Racing Club. Under his administration, the NSW Harness Racing Club established several commercial enterprises that provided it with the broadest revenue base of any racing club in
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
. During this period V'landys also played a role in negotiating the $1 billion privatisation of the NSW TAB and the restructuring of the racing industry's finances. In 2004 he was appointed chief executive and board member of
Racing NSW In sport, racing is a competition of speed, in which competitors try to complete a given task in the shortest amount of time. Typically this involves traversing some distance, but it can be any other task involving speed to reach a specific goa ...
. In this role V'landys also sits as a board member of several other NSW and Australian racing and wagering industry boards.


Career


Equine influenza outbreak

In mid-2007, the racing industry was brought to a standstill as a result of an outbreak of
equine influenza Equine influenza (horse flu) is the disease caused by strains of influenza A that are enzootic in horse species. Equine influenza occurs globally, previously caused by two main strains of virus: equine-1 (H7N7) and equine-2 (H3N8). The OIE now cons ...
.
New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...
was the worst affected state with all racing cancelled and the movement of all horses prohibited indefinitely. V'landys assumed responsibility for the overall co-ordination of the industry's response to this crisis, and developed and implemented contingency plans to counter the effects of the outbreak, including negotiating a $235 million rescue package. He also lobbied NSW ministers for the provision of further financial assistance which resulted in the provision of a $7.5 million grants scheme and the establishment of a special mortgage deferment scheme and a further one-off grant to help promote the industry following the resumption of normal racing activities.


World Youth Day negotiations

Following the government's announcement that the
World Youth Day 2008 World Youth Day 2008 was a Catholic youth festival that started on 15 July and continued until 20 July 2008 in Sydney, Australia. It was the first World Youth Day held in Australia and the first World Youth Day in Oceania. This meeting was deci ...
would be held in Sydney and centred at
Randwick Racecourse Royal Randwick Racecourse is a racecourse for horse racing located in the Eastern Suburbs (Sydney), Eastern Suburbs of Sydney, New South Wales. Randwick Racecourse is Crown Land leased to the Australian Turf Club and known to many Sydney ra ...
, V'landys coordinated the industry's planning for the use of the racecourse and the disruption which would be caused to the racing industry. This included negotiating a $40 million compensation package for the racing industry.


Race field legislation

V'landys in 2008 was responsible for enforcing corporate bookmakers and other wagering operators to pay racing for the use of its product. Up until then the bookmakers paid very little and determined themselves how much to pay. After first looking at enforcing copyright led V’landys to Race Field legislation. The bookmakers challenged Racing NSW all the way to the high court. The High Court found in favour of Racing NSW in a unanimous decision. The win meant racing would earn over a billion dollars in the next ten years. It also meant that sport could also charge the Bookmakers for the use of its product making millions of dollars for sport. .


''Trackside''

In 2010 V'Landys negotiated the sale to
Tabcorp Tabcorp is Australia's largest gambling company, employing more than 5,000 people. It is the largest provider of wagering and gaming products and services in Australia. Tabcorp is listed on the Australian Securities Exchange (ASX). History In ...
of the Racing NSW future revenues from the ''Trackside'' computer racing game. This sale realised $150 million and allowed the development of new spectator facilities at the
Randwick Racecourse Royal Randwick Racecourse is a racecourse for horse racing located in the Eastern Suburbs (Sydney), Eastern Suburbs of Sydney, New South Wales. Randwick Racecourse is Crown Land leased to the Australian Turf Club and known to many Sydney ra ...
.


Recognition

In 2013 he was ranked with John Messara as the 40th of Sydney's most influential people and
The Australian ''The Australian'', with its Saturday edition, ''The Weekend Australian'', is a broadsheet newspaper published by News Corp Australia since 14 July 1964.Bruns, Axel. "3.1. The active audience: Transforming journalism from gatekeeping to gatew ...
ranked him 22nd of the top 50 people in Australian sport. In 2019, the Sydney Daily Telegraph ranked V'Landys 6th from among a list of 100 of Sydney's most powerful and influential people. V'Landys was awarded Member of the
Order of Australia The Order of Australia is an honour that recognises Australian citizens and other persons for outstanding achievement and service. It was established on 14 February 1975 by Elizabeth II, Queen of Australia, on the advice of the Australian Gove ...
in the
2014 Australia Day Honours The 2014 Australia Day Honours were announced on 26 January 2014 by the Governor General of Australia, Quentin Bryce. The Australia Day Honours are the first of the two major annual honours lists, announced on Australia Day (26 January), with the o ...
for service to horse racing.


Tax parity

In 2015, along with John Messara, V’Landys negotiated with the
NSW state government The Government of New South Wales, also known as the NSW Government, is the States and territories of Australia, Australian state democratic administrative authority of New South Wales. It is currently held by a coalition of the Liberal Party o ...
for the introduction of legislation to reduce the rate of government tax on
totalisator A tote board (or totalisator/totalizator) is a numeric or alphanumeric display used to convey information, typically at a race track (to display the odds or payoffs for each horse) or at a telethon (to display the total amount donated to the chari ...
and
fixed-odds betting Fixed-odds betting is a form of wagering against odds offered by a bookmaker or an individual or on a bet exchange. It involves betting on an event in which there is no fluctuation on the payout. In Australia, the practice is usually known as "SP ...
through
Tabcorp Tabcorp is Australia's largest gambling company, employing more than 5,000 people. It is the largest provider of wagering and gaming products and services in Australia. Tabcorp is listed on the Australian Securities Exchange (ASX). History In ...
to bring it into line with the rate of tax paid in
Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...
.


The Everest race

In February 2017, V'Landys devised a new race called the
Everest Mount Everest (; Tibetan: ''Chomolungma'' ; ) is Earth's highest mountain above sea level, located in the Mahalangur Himal sub-range of the Himalayas. The China–Nepal border runs across its summit point. Its elevation (snow heigh ...
, which was to be conducted over 1200 metres and carry
prize money Prize money refers in particular to naval prize money, usually arising in naval warfare, but also in other circumstances. It was a monetary reward paid in accordance with the prize law of a belligerent state to the crew of a ship belonging to t ...
of $10 million, making it the richest race in Australia and in the world on turf. The inaugural Everest race was run at
Randwick Racecourse Royal Randwick Racecourse is a racecourse for horse racing located in the Eastern Suburbs (Sydney), Eastern Suburbs of Sydney, New South Wales. Randwick Racecourse is Crown Land leased to the Australian Turf Club and known to many Sydney ra ...
on 14 October 2017. It attracted a record crowd to Randwick Racecourse as well as record betting on an NSW race. In conjunction with the second running of the Everest, V'Landys also devised and implemented another new and unique race, The Kosciusko, which was specifically directed towards country trained horses and carried prizemoney of $1.3 million making it the world's richest country race. Prior to the 2018 event, the race attracted criticism from the Australian public and media after organisers of the event successfully lobbied for the sails of the UNESCO
World Heritage Site A World Heritage Site is a landmark or area with legal protection by an international convention administered by the United Nations Educational, Scientific and Cultural Organization (UNESCO). World Heritage Sites are designated by UNESCO for h ...
Sydney Opera House The Sydney Opera House is a multi-venue performing arts centre in Sydney. Located on the foreshore of Sydney Harbour, it is widely regarded as one of the world's most famous and distinctive buildings and a masterpiece of 20th-century architec ...
to be used as an advertisement for the race. Public backlash and protests against this proposal and government support of it were held at the Opera House along with submission of a petition with over 300,000 signatures collected in less than a week in October 2018, but the pre-race event went ahead in a modified format.


Australian Rugby League Commission

On 13 March 2018, V'Landys was appointed as an independent board member of the Australian Rugby League Commission (ARLC) which also conducts the National Rugby League Competition (NRL). His appointment received the unanimous support of the 16 clubs that participate in that competition.  On 30 October 2019, V'Landys assumed the role of Chairman of the ARLC and NRL replacing the outgoing chairman,
Peter Beattie Peter Douglas Beattie (born 18 November 1952) is an Australian former politician who served as the 36th Premier of Queensland, in office from 1998 to 2007. He was the state leader of the Labor Party from 1996 to 2007. Beattie was born in Sy ...
.  Shortly after his appointment as chairman, he successfully re-negotiated the Code's broadcast arrangements with Channel 9 and Foxtel and was instrumental in the resumption of the NRL season on 28 May 2020, after it was suspended following round two as a result of the COVID pandemic. This involved negotiating successfully with the NSW, Queensland, Victorian and New Zealand Governments, the NRL Clubs, the Code's broadcast partners and the NRL Players Association plus the implementation of strict protocols and bio-security measures for players and spectators. At that time, he was widely accredited with saving rugby league from the COVID-19 crisis and financial ruin.  Subsequently, when the NRL competition was again threatened by the Delta variant of the Coronavirus in mid-2021, V’landys along with NRL Chief Executive Andrew Abdo and the NRL Commission made an early call to relocate the nine Sydney-based clubs, as well as the Knights and Raiders to Queensland and play the remaining 2021 season matches in that State thereby again securing the financial stability of the NRL.


Horse racing industry's failure to protect retired horses from mass slaughter

Following a two-year special investigation into the horse racing industry, Australian investigative journalist Caro Meldrum-Hanna interviewed V'landys in his role as chief executive of Racing NSW. The special investigation report aired on 17 October 2019 on the ABC's 7.30 Report, hosted by Leigh Sales. The whistleblowing special investigation was titled, 'The dark side of the horse racing industry - A special investigation into the horse racing industry reveals what really goes on when racehorses' lives end in knackeries and abattoirs.' In response to the ABC airing the special report, there was wide criticism from media and public outrage with the racing industry and Racing NSW. The Guardian reported, 'Footage showed horses being beaten, kicked and shocked with electric prods while they lay dying in abattoirs, and raised questions about the racing industry's claims about its rehoming program for racehorses.' The Age, reported, 'The ABC's 7.30 program uncovered alleged acts of animal cruelty on a mass scale, with allegations hundreds of Australian racehorses are being sent to be killed for their meat. This is despite the racing industry in most states, including Racing Victoria, promoting programs dedicated to supporting retired thoroughbred racehorses.' "There's a massive question mark over the regulator and the problems with self-regulation come into play yet again," Professor McGreevy said. V'landys said he was "unaware" of any NSW racehorses being sent to an abattoir or knackery, including slaughterhouses in NSW and interstate.


References


External links


Racing NSW website
{{DEFAULTSORT:V'landys, Peter Year of birth missing (living people) Living people Australian chief executives Australian people of Greek descent People from Wollongong Members of the Order of Australia Australian sports executives and administrators University of Wollongong alumni