Peter Thum
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Peter Thum is an American businessman. He has founded several companies and not for profit organizations. Thum is best known for creating the brand Ethos Water and leading the company as its president through its acquisition by
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
.


Early career and education

Thum graduated from
Claremont McKenna College Claremont McKenna College (CMC) is a Private college, private Liberal arts colleges in the United States, liberal arts college in Claremont, California. It has a curricular emphasis on government, economics, public affairs, finance, and internat ...
in 1990 with a degree in Government. Following graduation, Thum moved to Berlin, Germany, after the fall of the Berlin Wall. Thum went on to earn an MBA from
The Kellogg School of Management The Kellogg School of Management at Northwestern University (also known as Kellogg) is the business school of Northwestern University, a private research university in Evanston, Illinois. Founded in 1908, Kellogg is one of the oldest and most p ...
at
Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...
.


Entrepreneurship


Ethos Water

In 2001, while working on a consulting project in South Africa for
McKinsey & Company McKinsey & Company is a global management consulting firm founded in 1926 by University of Chicago professor James O. McKinsey, that offers professional services to corporations, governments, and other organizations. McKinsey is the oldest and ...
, Thum met people who lived in the townships and countryside who did not have access to safe water and adequate sanitation. These experiences inspired him to come up with the idea for Ethos Water. Thum led Ethos as president through its acquisition by
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
in 2005. From 2005 to 2008, he managed Ethos and other businesses as a
vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...
of Starbucks and guided its philanthropy as a Director of the Starbucks Foundation.


Giving Water

In 2008, Thum founded the not-for -profit organization Giving Water. Its mission is to fund programs providing water, adequate sanitation and hygiene education for children in need. Since then Giving Water has funded programs for over 6,000 school children in Kenya.


Fonderie 47

Thum cofounded and is CEO of Fonderie 47, a brand formed in 2009 to turn assault rifles into jewelry, watches and accessories, under the stated aim of reducing the number and impact of assault rifles and other small arms.


Liberty United

In 2013, Thum launched Liberty United, an organization that partners with American communities and law enforcement to take illegal guns and bullet shell casings released from evidence and to create jewelry and other accessories in order to fund programs to reduce gun violence. Mark Ruffalo participated in the launch of the project. The organization provides children with extracurricular academic, sports and art classes, as well as job training.


Other work

Thum advises companies and not-for-profit organizations on strategic issues including growth, marketing, corporate social responsibility programs, fundraising, and venture creation. He speaks about business and social topics at conferences and in the media. He also serves on the boards for several companies and organizations focused on service, including FEED projects. He has served on multiple boards, including those of The Center for Human Rights at Claremont McKenna College; The Starbucks Foundation; The Fund for Global Human Rights; USA for UNHCR (The UN Refugee Agency); Impossible to Possible; The Deans Council of the
Robert F. Wagner Graduate School of Public Service The Robert F. Wagner Graduate School of Public Service is the public policy school of New York University in New York City, New York. The school is named after New York City former mayor Robert F. Wagner Jr. in 1989. History In 1938, NYU off ...
; Feed Projects, and; Tactivate.


Awards and recognition

In April 2017, Thum was received the For the Love of Children award from Children’s Home & Aid of Illinois. In December 2015, Thum’s work was featured in the global advertising campaign of the Cross Pen Company. In September 2015, Thum was featured in the global advertising campaign for
UBS UBS Group AG is a multinational Investment banking, investment bank and financial services company founded and based in Switzerland. Co-headquartered in the cities of Zürich and Basel, it maintains a presence in all major financial centres ...
and photographed by Annie Leibovitz. In October 2014, Thum was featured by Levi Strauss & Co. in its Unzipped series on innovators. In April 2012, the
Tribeca Film Festival The Tribeca Festival is an annual film festival organized by TriBeCa Productions, Tribeca Productions. It takes place each spring in New York City, showcasing a diverse selection of film, episodic, talks, music, games, art, and immersive progra ...
and the Disruptor Foundation awarded Thum the Disruptive Innovation Award.


Personal life

As of 2010, Thum lives in
Greenwich Village Greenwich Village ( , , ) is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street to the north, Broadway to the east, Houston Street to the south, and the Hudson River to the west. Greenwich Village ...
,
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
, with his wife Cara Buono, an actress, and their daughter.


References


External links


Fonderie 47 profile

Giving Water profile
{{DEFAULTSORT:Thum, Peter Year of birth missing (living people) Living people American businesspeople American humanitarians McKinsey & Company people Place of birth missing (living people) Starbucks people