Peter Storm is an outdoor clothing

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

developed in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. It was originally created in 1954 by former

Royal Marine The Corps of Royal Marines (RM), also known as the Royal Marines Commandos, are the UK's special operations capable commando force, amphibious light infantry and also one of the five fighting arms of the Royal Navy. The Corps of Royal Marine ...

Noel Bibby as a company supplying waterproof nylon rainwear. Bibby was credited with inventing the

cagoule A cagoule (), also spelled cagoul, kagoule or kagool, is the British English term for a lightweight weatherproof raincoat or anorak with a hood (usually without lining), which often comes in knee-length form.The Chambers Dictionary, 1994, The Ca ...

.''Invisible on Everest – innovation and the gear makers'', Mike Parsons and Mary Rose, After Bibby's death in 1989, the British rights to the name were bought by

Blacks Leisure Group Blacks Outdoor Retail Ltd. is a British retailer, headquartered in Bury, Greater Manchester, England which owns the British outdoor retailers Blacks, Millets and Ultimate Outdoors. Blacks is the largest outdoor retailer in the UK with stores ...

, subsequently acquired by

JD Sports JD Sports Fashion plc, more commonly known as JD Sports or JD, is a British sports-fashion retail company based in Bury, Greater Manchester, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Pentlan ...

, and Peter Storm branded clothes are now sold mainly through its chains of Blacks and Millets and Tiso shops. A different line of clothing is sold internationally under the Peter Storm name by Outdoor Equipment.

References

External links

International line website
Clothing companies of the United Kingdom British brands Outdoor clothing brands {{UK-company-stub