Peter Pek is a Malaysian businessman, and the chief executive of the

World Branding Forum The World Branding Forum is a global nonprofit organisation based in London, England. The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is als ...

, a global non-profit organisation that manages and supports a range of programmes. He is also the executive producer of the

World Branding Awards The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding. The World Branding Forum, based in London, organises the awards. There are three tiers of awards. A Global ...

. He is the former creative director of ''

New Nation ''New Nation'' was a weekly newspaper published in the UK for the Black British community. Launched in 1996, the newspaper was Britain's Number 1-selling black newspaper. The paper was published every Monday. ''New Nation'' was initially la ...

'', a British tabloid;"New weekly tabloid set to hit the shelves". (29 November 1996). ''Design Week'', p. 5. the editor-in-chief of ''Food & Beverage'' magazine;"CKFE 2000 expected to draw more participants". (Sept 2000). ''Food & Beverage'', p. 43. ISSN 0119-7932. and publisher of Malaysian ''

Superbrands The Superbrands organization publishes surveys related to brands. The organization also publishes a series of brand-focused books and publications. Superbrands has offices in 90 countries. Background Superbrands was founded in 1994 by Marcel Kno ...

'';.Pek, Peter (2002). ''Superbrands: An insight into more than 80 of Malaysia’s Superbrands''. Volume 1. Superbrands. . He was a host and judge of the corporate reality television series '' The Firm''.Huong, Thomas (17 August 2008)
Passion for German cars
. ''Cars.Bikes.Trucks.'', ''New Sunday Times''. Retrieved 25 August 2008.Chandran, Sheela (27 June 2007)
You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.
''The Star.'' Retrieved 27 June 2007. He also starred in '' The Firm'' with

Chan Boon Yong Chan Boon Yong, a second-generation diamantaire born in Malaysia and currently based in Shanghai since 2008, is a prominent jeweller specialising in large diamonds and founder of The Carat Club. Upon graduating from the London School of Econom ...

. The second season of the hit show premièred on 2 August 2008.Taib, Shuib (28 June 2007)
Looking for the head honcho
''New Straits Times.'' Retrieved 1 July 2007. Peter died on 21 November 2018.

Background

Pek hails from Ipoh, Perak, Malaysia, and studied at St. Michael's Institution, before moving to Sydney, Australia when he was 13.Kamal, Ayu Musa (7 August 2006). Brand Man: A chat with the eccentric brand guru, Peter Pek. ''Malay Mail.'' Educated in Sydney, Pek qualified as a

Chartered Designer The Chartered Society of Designers (CSD) is a professional body for designers. It is the only Royal Chartered body of experienced designers. Its membership is multi-disciplinary – representing designers in all design, disciplines including I ...

in 1993.Omar, Aref (24 August 2008)
TV: Man with the brand
''Sunday People'', ''The New Sunday Times Magazine''. Retrieved 25 August 2008. He is the chief executive of the

and the executive producer of the

Publishing and design

Pek began his career in publishing as a columnist for Sydney-based ''Livewire Magazine'' in 1987.Pek, Peter (Jan 1989). "CCM Hits Hotline". ''Livewire'', p. 7. In the 1990s, Pek designed launch publications, having worked on the launch editions of ''

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

magazine'' and ''SkyPlus'' magazine (now known as ''

Sky Magazine Sky Magazine (or 'Sky Mag') was a magazine distributed to subscribers of the BSkyB satellite service Sky Digital. Availability The magazine was available to subscribers of the Variety Pack or all packs of entertainment. Content The magazines ...

'') for Sky TV. In 1995, he was appointed designer to ''

The Voice The Voice may refer to: Fictional entities * The Voice or Presence, a fictional representation of God in DC Comics * The Voice (''Dune''), a fictional ability in the ''Dune'' universe * The Voice, a character in the American TV series ''Cleo ...

'', Europe's largest African-Caribbean newspaper. The following year, he was hired to design the launch edition of ''

'' newspaper, a British tabloid. In the late 1990s, Pek worked with ''The Guardian'' and ''The Observer'' newspapers. He was also the creative director of ''Galazee'' magazine for the Indian

satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioi ...

station, Zee TV.Editorial/Contents. (Aug 1996). ''Galaxzee", p. 4. He had a stint at the '' Australian Financial Review'' before being appointed in 1999 as editor-in-chief of

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...

-based ''Food & Beverage Magazine''.

Television

In 2007, Pek appeared in '' The Firm'',

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

's first

corporate A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...

reality television program.

Radio

In 2008, Pek hosted his own talk show on Radio24. His program, ''Brand Malaysia with Peter Pek'' aired every Tuesday at 7-8pm, with repeats throughout the week. The show premièred on New Year's Day, 2008.

Philanthropy

A Rotarian, Peter is a past president of the Rotary Club of Gombak, Kuala Lumpur, and district secretary (communications) for Rotary International District 3300. He is a trustee of the Rotary Club of Gombak Charity Foundation.(15 August 2008)
New president for Gombak Rotary Club
. ''The Star.'' Retrieved 15 August 2008. He was formerly the honorary secretary of the Malaysian chapter of the International Advertising Association.

References

External links

* * {{DEFAULTSORT:Pek, Peter Art directors Malaysian publishers (people) Chartered designers Living people Malaysian businesspeople Malaysian radio personalities Malaysian people of Chinese descent Malaysian writers Malaysian editors Malaysian television personalities People from Ipoh Year of birth missing (living people)