Peter Musñgi
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Peter A. Musñgi (), also known as Peter Rabbit, is a Filipino media executive,
voice over artist Voice acting is the art of performing a character or providing information to an audience with one's voice. Performers are often called voice actors/actresses in addition to other names. Examples of voice work include animated, off-stage, off-scr ...
,
radio DJ A radio personality is a person who has an on-air position in radio broadcasting. A radio personality who hosts a radio show is also known as a radio host (North American English), radio presenter (British English) or radio jockey. Radio personali ...
and news anchor, best known as the main voice-over artist or announcer of the
Philippine The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
media conglomerate A media conglomerate, media company, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement parks, or ...
ABS-CBN Corporation ABS-CBN Corporation is a Mass media in the Philippines, Filipino Media conglomerate, media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment television and film production, Broadcast syndication, progra ...
, most notably being the voice-over or announcer of
ABS-CBN ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
(1987–2020),
Kapamilya Channel Kapamilya Channel () is a 24-hour Filipino pay television network owned and operated by ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Its headquarters is located at the ABS-CBN Broadcasting Center in Quezon City and serves ...
and
Kapamilya Online Live Kapamilya Channel () is a 24-hour Filipino pay television network owned and operated by ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Its headquarters is located at the ABS-CBN Broadcasting Center in Quezon City and serves a ...
(2020–present) and
Star Cinema ABS-CBN Film Productions, Inc., trade name, doing business as Star Cinema and also known as ABS-CBN Films (since 2018), is a Philippines, Philippine film studio, film, television production company, production and distribution (marketing), di ...
film trailers, and as narrator of the network's shows and their associated teasers and trailers. Since the launch of
A2Z A2Z may refer to: * A2Z (2006 film), a 2006 German action film *A2Z (TV channel) A2Z is a Philippine free-to-air blocktime broadcast television network based in Quezon City, with its studios located in Ortigas Center, Pasig. It serves as a flag ...
on October 10, 2020, Musñgi is the conglomerate's and network's primary voiceover or announcer, with Lloyd Oliver Corpuz of A2Z being the secondary. Before rejoining ABS-CBN on March 1, 1987, Musñgi was also the voiceover of
Intercontinental Broadcasting Corporation Intercontinental Broadcasting Corporation (IBC) is a Philippine free-to-air television and radio network based in Quezon City. It is a state broadcaster owned by the Government Communications Group under the Presidential Communications Of ...
(IBC) from early 1980s to February 1987 and
Banahaw Broadcasting Corporation The Banahaw Broadcasting Corporation (BBC) was a Philippine television network that began operations on November 4, 1973, and ceased transmission on September 7, 1986. The network was well-remembered for its theme song, "Big Beautiful Count ...
(BBC) from 1984 to its closure on September 7, 1986.


Early life and education

Musñgi was born to Dominador Musñgi, a manager at the Rice and Corn Administration and a part-time bet-taker (''kristo'') at a
cockfighting Cockfighting is a blood sport involving domesticated roosters as the combatants. The first documented use of the word gamecock, denoting use of the cock as to a "game", a sport, pastime or entertainment, was recorded in 1634, after the term ...
arena in
Santiago, Isabela Santiago, officially the City of Santiago (; ; ; ), is an Cities of the Philippines#Legal classification, independent component city in the Cagayan Valley region of the Philippines. According to the 2020 census, it has a population of 148,580 ...
, from whom he inherited his trademark voice. Musñgi finished his last two years of high school at La Salette Seminary in Santiago. Musñgi graduated from the
University of the East The University of the East (), also known as UE, is a private university located in Manila, Philippines. Founded in 1946, business tycoon Lucio Tan acquired the university in 1990. UE was once labeled as the "largest university in Asia" when i ...
with a degree in business administration, major in accounting, in 1972. A year later, he passed the CPA Board Exam. At the Ateneo de Manila University, he earned his
Master of Business Administration A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular ...
degree.


Career

As a high school student, Musñgi served as a DJ for a local pop radio station where a relative was the manager. Following his stint as a radio personality, he was tapped to provide voice as announcer in
commercials A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...
and film trailers. He became known to the wider public when he accidentally sang the nursery rhyme, "Little Peter Rabbit" over the radio which caught the attention of actress and radio personality,
Helen Vela Helen Vela Hernandez (formerly Punzalan; October 31, 1946 – February 14, 1992) was a Filipino actress and radio/TV personality. Early life She was born on October 31, 1946, in Manila, Philippines. Career Vela started her career in broadcast ...
. This performance led to Musñgi being dubbed as “Peter Rabbit”. Musñgi first joined
ABS-CBN Corporation ABS-CBN Corporation is a Mass media in the Philippines, Filipino Media conglomerate, media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment television and film production, Broadcast syndication, progra ...
in 1972, as an announcer for the media conglomerate's radio station 101.9 DZMM FM, learning how to play a prepared and approved list of songs as well as doing time check and voiceovers for the
station ID Station identification (ident, network ID, channel ID or bumper) is the practice of radio and television stations and networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the ...
. He was one of many unemployed after ABS-CBN was shut down following the declaration of
Martial Law Martial law is the replacement of civilian government by military rule and the suspension of civilian legal processes for military powers. Martial law can continue for a specified amount of time, or indefinitely, and standard civil liberties ...
by President
Ferdinand Marcos Ferdinand Emmanuel Edralin Marcos Sr. (September 11, 1917 – September 28, 1989) was a Filipino lawyer, politician, dictator, and Kleptocracy, kleptocrat who served as the tenth president of the Philippines from 1965 to 1986. He ruled the c ...
on September 23, 1972. He later worked for various other AM radio stations. From 1984 until its closure on September 7, 1986, Musñgi became the voiceover of
Banahaw Broadcasting Corporation The Banahaw Broadcasting Corporation (BBC) was a Philippine television network that began operations on November 4, 1973, and ceased transmission on September 7, 1986. The network was well-remembered for its theme song, "Big Beautiful Count ...
(BBC). He was also the voiceover of
Intercontinental Broadcasting Corporation Intercontinental Broadcasting Corporation (IBC) is a Philippine free-to-air television and radio network based in Quezon City. It is a state broadcaster owned by the Government Communications Group under the Presidential Communications Of ...
(IBC) from early 1980s to February 1987. Six months after ABS-CBN's reopening in September 1986, Musñgi returned to ABS-CBN on March 1, 1987 where he then became its main voiceover since then replacing George Boone Mercado who was the conglomerate's and network's voiceover when ABS-CBN reopened on September 14, 1986 until the launch of Star Network branding in March 1987, notably being the voiceover or announcer of the television channel of the same name, its successor
Kapamilya Channel Kapamilya Channel () is a 24-hour Filipino pay television network owned and operated by ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Its headquarters is located at the ABS-CBN Broadcasting Center in Quezon City and serves ...
, and
Kapamilya Online Live Kapamilya Channel () is a 24-hour Filipino pay television network owned and operated by ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Its headquarters is located at the ABS-CBN Broadcasting Center in Quezon City and serves a ...
. From 1988 to 1994, he was also station manager of
DZMM DZMM (630 AM) Radyo Patrol is a radio station owned by Philippine Collective Media Corporation and operated conjointly with ABS-CBN Corporation under Media Serbisyo Production Corporation. The station's studios is located at the ABS-CBN Broad ...
and DWRR. He is a key person in ABS-CBN's Manila Radio Division and
ABS-CBN Sports ABS-CBN Sports was a sports division of the Philippine media conglomerate ABS-CBN Corporation, which aired some of the notable sporting events in the Philippines. ABS-CBN Sports began in 1998 as the main broadcaster for the network-backed bas ...
. Musñgi was the voiceover for various commercials, such as Zest-O - Way To Go Zest-O and Classic Casino Filipino of
Philippine Amusement and Gaming Corporation Philippine Amusement and Gaming Corporation (PAGCOR; ) is a government-owned and controlled corporation established in 1977 through the Presidential Decree No. 1869. PAGCOR is the Philippines' largest contributor of revenue to the government a ...
(PAGCOR) TVCs. With the launch of
A2Z A2Z may refer to: * A2Z (2006 film), a 2006 German action film *A2Z (TV channel) A2Z is a Philippine free-to-air blocktime broadcast television network based in Quezon City, with its studios located in Ortigas Center, Pasig. It serves as a flag ...
on October 10, 2020, Musñgi is the media conglomerate's and network's primary voiceover or announcer, with Lloyd Oliver Corpuz of A2Z being the secondary.


Style

In his childhood, Musñgi had already developed an interest in creating his own voice. He said that in his home province, there were no television yet and he would often listen to the radio. Musñgi said that he initially imitated the voices he heard on the radio before developing his own voice-over style. He also read newspapers aloud as part of honing his voice. He has once cited
Joonee Gamboa Joonee Gamboa (born Jose Espineli Gamboa Jr.; August 7, 1936) is a Filipino actor. As veteran actor, he appeared in more than 145 movies and television shows. Career Gamboa started off as a stage actor, acting in plays produced by Philippine ...
as one of his inspirations in developing his own style.


Filmography


Radio


Television


References

{{DEFAULTSORT:Musngi, Peter Living people Filipino male voice actors Filipino radio personalities Filipino television personalities Ateneo de Manila University alumni University of the East alumni ABS-CBN executives ABS-CBN people ABS-CBN News and Current Affairs people Banahaw Broadcasting Corporation Intercontinental Broadcasting Corporation people Year of birth missing (living people)