Peter Millar is a premium American lifestyle brand founded in 2001 in

Raleigh, North Carolina Raleigh (; ) is the capital city of the state of North Carolina and the List of North Carolina county seats, seat of Wake County, North Carolina, Wake County in the United States. It is the List of municipalities in North Carolina, second-most ...

which produces casual sportswear, tailored dress furnishings, luxury and performance

golf Golf is a club-and-ball sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standardized playing area, and coping wi ...

attire for men and women. The company maintains its headquarters in Raleigh, North Carolina and is an owned subsidiary of Compagnie Financière Richemont SA.

History

Early History

Peter Millar was founded in 2001 by Greg Oakley, Chet Sikorski and Chris Knott. The company's name was inspired by an inscription Knott discovered on an antique lawn

bowling ball A bowling ball is a hard spherical ball used to knock down bowling pins in the sport of bowling. Balls used in ten-pin bowling and American nine-pin bowling traditionally have holes for two fingers and the thumb. Balls used in five-pin bowling, c ...

given to him by his mother. In 2005, Scott Mahoney, a former executive at

Polo Ralph Lauren Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-range to the luxur ...

, teamed with Sea Island Company to purchase Peter Millar and then took leadership as chief executive officer. In 2007, Peter Millar signed a license agreement with Empire Clothing of Canada for the manufacturing and distribution of Peter Millar's tailored clothing line. In 2009, Winona Capital Management, a

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

-based

private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a ty ...

firm, purchased a majority interest in Peter Millar from the Sea Island Company. In January 2010 Todd Martin, joined the team as president of Peter Millar Golf, with over 16 years of experience in the better golf apparel market, formerly serving as president of Fairway & Greene Inc. In 2011, Peter Millar moved its design and marketing headquarters to a new showroom in downtown

Raleigh Raleigh (; ) is the capital city of the state of North Carolina and the seat of Wake County in the United States. It is the second-most populous city in North Carolina, after Charlotte. Raleigh is the tenth-most populous city in the Southeas ...

, North Carolina, and opened a warehouse space and offices in

Durham Durham most commonly refers to: *Durham, England, a cathedral city and the county town of County Durham *County Durham, an English county *Durham County, North Carolina, a county in North Carolina, United States *Durham, North Carolina, a city in No ...

, North Carolina.

Growth

In 2012, Peter Millar was acquired by Richemont SA, a Swiss-based

luxury goods In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to n ...

holding company whose brands include

Cartier (jeweler) Cartier International SNC, or simply Cartier (; ), is a French high-end luxury goods conglomerate (company), conglomerate that designs, manufactures, distributes, and sells jewellery, leather goods, and watches. Founded by Louis-François Cartier ...

Van Cleef & Arpels Van Cleef & Arpels is a French high-end luxury jewelry company. It was founded in 1896 by the Dutch diamond-cutter Alfred Van Cleef and his father-in-law Salomon Arpels in Paris. Their pieces often feature flowers, animals, and fairies, and hav ...

Montblanc (company) Montblanc (''UK:'' /ˌmɒ̃ˈblɒ̃(k)/, ''US:'' /ˌmɑnˈblɑŋk/) is a German manufacturer and distributer of luxury goods, founded in Berlin in 1906, and currently based in Hamburg. The company is most known for its luxury pens and also desig ...

Vacheron Constantin Vacheron Constantin SA () is a Swiss luxury watch and clock manufacturer founded in 1755. Since 1996, it has been a subsidiary of the Swiss Richemont Group. Vacheron Constantin is the second oldest Swiss manufacturer and one of the oldest watch ...

, and

Jaeger-LeCoultre Manufacture Jaeger-LeCoultre SA, or simply Jaeger-LeCoultre (), is a Swiss luxury watch and clock manufacturer founded by Antoine LeCoultre in 1833 and is based in Le Sentier, Switzerland. Since 2000, the company has been a fully owned subsidiary ...

. In March 2015, founder Chris Knott announced his retirement. In February 2015 Jason Cater takes on role as vice-president of Design and Merchandising. Cater was previously of

Ermenegildo Zegna Ermenegildo Zegna (; born 30 September 1955), often simply known and referred to as Gildo Zegna, is an Italian entrepreneur and manager. He is Chairman and CEO of Ermenegildo Zegna Group. Early life and education Gildo is a grandson of Ermeneg ...

where he was vice president of wholesale for Ermenegildo Zegna Sportswear, Shoes, and Leather Goods. May 2017, Peter Millar introduces collaboration with G/FORE footwear. This new range combines G/FORE's custom design and golf footwear expertise with classic Peter Millar styling in custom colours. January 2018, Peter Millar announced they had acquired Los Angeles-based G/FORE, a golf inspired sportswear and accessories brand.

Stores

In 2011, Peter Millar opened its first company-owned retail store in

Southampton Southampton () is a port city in the ceremonial county of Hampshire in southern England. It is located approximately south-west of London and west of Portsmouth. The city forms part of the South Hampshire built-up area, which also covers Po ...

, New York, followed by a retail store in Palm Beach, Florida, on iconic Worth Avenue. In late 2014, Peter Millar opened a flagship retail store in New York at 536 Madison Avenue. Shortly afterward, it opened a retail store in

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...

, at The Domain Shopping Center. In September 2015, the brand opened a store in Raleigh's North Hills. In December 2015, Peter Millar opened a store in partnership with Andrisen Morton, a high-end menswear clothier in

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

. Peter Millar opened a shopping destination in

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

in January 2016. The store involves a targeted partnership with long-time industry veterans Robby Miller and Greg Miller of Miller Brothers, a high-end menswear clothier in Atlanta. The 1,250 square ft. store is located in the heart of Alpharetta at the Avalon Shopping Center. In June 2017, Peter Millar opened a location in Dallas’ newest urban village Legacy West. August 2017, Peter Millar partnered with Eric Viars of the Oxford Shop to open a new location in Brentwood's Hill Center. In September 2017, Peter Millar opened a luxury apparel boutique within the Broadmoor Resort in Colorado Spring, Colorado. This is the second retail location Peter Millar will open with long-time menswear industry veterans Craig Andrisen and Dave Morton of Andrisen Morton. In July 2018 Peter Millar opened a location in Miramar Beach, Florida in partnership with George Bass of New Orleans, a prominent menswear store. In May 2018 Peter Millar opened a location in Boston, MA. The store was opened in partnership with Mahi Gold. Peter Millar opened a location in

Charlotte Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina. Located in the Piedmont (United States), Piedmont region, it is the county seat of Mecklenburg County, North Carolina, Meckl ...

, NC in partnership with Paul Simon Co. in September 2018. The store is located in Charlotte's SouthPark area. In March 2019 Peter Millar opened a location in partnership with Gary's, a high-end menswear store. The store sits in the Fashion Island shopping center in Newport Beach, CA. Peter Millar opened their newest location in April 2019 in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

. This flagship location is the brand's largest store in the country to date. Peter Millar is also carried in golf clubs and specialty retail stores across the world as well as select

Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...

Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...

and Saks Fifth Avenue. In November 2019, Peter Millar opened their newest location in Palmetto Bluff.

Brand Ambassadors

Current Brand Ambassadors

* PGA Tour Player

Brandt Snedeker Brandt Newell Snedeker (born December 8, 1980) is an American professional golfer who plays on the PGA Tour. He won the 2012 FedEx Cup with a victory in the season-ending Tour Championship at East Lake Golf Club. After this victory, he moved into ...

*PGA Tour Player

Patton Kizzire Maxie Patton Kizzire (born March 3, 1986) is an American professional golfer, currently playing on the PGA Tour. Amateur career Kizzire was born in Montgomery, Alabama, grew up in Tuscaloosa, and played his collegiate golf at Auburn University. H ...

* PGA Tour Player

Bill Haas William Harlan Haas (born May 24, 1982) is an American professional golfer who plays on the PGA Tour and won the 2011 FedEx Cup. He is the son of former PGA Tour player Jay Haas. Early life Haas was born in Charlotte, North Carolina, and was r ...

* PGA Tour Player Scott Brown * PGA Tour Player

Shawn Stefani Shawn Stefani (born December 2, 1981) is an American professional golfer, currently playing on the PGA Tour. Born in Baytown, Texas, Stefani played college golf at Lamar University, graduating in 2005. He turned professional that year and played ...

* PGA Tour Player

Chesson Hadley Chesson Tyler Hadley (born July 5, 1987) is an American professional golfer who plays on the PGA Tour. Amateur career Hadley was born in Raleigh, North Carolina, on July 5, 1987, to Russell and Edna Ruth Hadley. He started playing golf at North ...

* PGA Tour Player

Chez Reavie William Chesney "Chez" Reavie (born November 12, 1981) is an American professional golfer who plays on the PGA Tour. Early career Reavie was born in Wichita, Kansas. He attended Dobson High School in Mesa, Arizona. He played college golf at Ariz ...

* PGA Tour Player

Hudson Swafford Hudson Swafford (born September 9, 1987) is an American professional golfer. He formerly played on the PGA Tour, where he won three tournaments, until June 2022, when he joined LIV Golf. Early life and amateur career Swafford was born in Tallaha ...

* PGA Tour Player

Johnson Wagner Montford Johnson Wagner (born March 23, 1980) is an American professional golfer who plays on the PGA Tour. Early years and amateur career Wagner was born in Amarillo, Texas and grew up in upstate New York, where his father taught computer scien ...

* PGA Tour Player

Branden Grace Branden John Grace (born 20 May 1988) is a professional golfer from South Africa who currently plays for LIV Golf. He formerly played on the European Tour, the PGA Tour, and the Sunshine Tour. In 2012, he became the first player in the histor ...

*PGA Tour Player Danny Lee *PGA Tour Player

Hank Lebioda Henry Warren "Hank" Lebioda (born January 14, 1994) is an American professional golfer. Lebioda played college golf at Florida State University, where he won two events. After his first season, Lebioda was named ACC Freshman of the Year. As a s ...

*PGA Tour Player

Josh Teater Josh Teater (born April 6, 1979) is an American professional golfer who has played on the PGA Tour. Teater was born in Danville, Kentucky. He attended the Morehead State University, where he had one collegiate title. He turned professional in ...

*PGA Tour Player

Harris English Harris English (born July 23, 1989) is an American professional golfer and currently a member of the PGA Tour. Amateur career Born in Valdosta, Georgia, English attended The Baylor School in Chattanooga, Tennessee, for high school, graduating i ...

*PGA Tour Player

Kevin Kisner Kevin James Kisner (born February 15, 1984) is an American professional golfer who plays on the PGA Tour. Early life Kisner was born in Aiken, South Carolina and attended South Aiken High School. He played college golf at the University of Geor ...

*PGA Tour Player

Akshay Bhatia Akshay Bhatia (born January 31, 2002) is an American professional golfer. Amateur career Bhatia was born in Northridge, California, and lives in Wake Forest, North Carolina. He was runner-up at the 2018 U.S. Junior Amateur. He won two silver m ...

* Web.com Tour Player Dru Love * Web.com tour Rick Lamb * Web.com tour

Brett Quigley Brett Quigley (born August 18, 1969) is an American professional golfer. He currently plays on the PGA Tour Champions, where he won the 2020 Morocco Champions. He was previously a member of the PGA Tour and the Korn Ferry Tour. Early life Brett ...

* European Tour Player

Ben Evans Benjamin Ross Evans (born 31 July 1975) is a former international Wales rugby union player. A prop, he has played for Ospreys, Cardiff Blues and Calvisano. He has played for Jersey and Moseley RFC. After spending time playing amateur rugby for ...

*European Tour Player

Robert MacIntyre Robert Hamilton Macintyre TD RIBA ARIAS (2 February 1940 – 18 September 1997) was a Scottish architect with a particular interest in church architecture and in the work of Charles Rennie Mackintosh. He was a champion of causes to improve ...

* European Tour Player

George Coetzee George William Coetzee (born 18 July 1986) is a South African professional golfer. He has won five tournaments on the European Tour and 13 on the Sunshine Tour, where he has also topped the Order of Merit on two occasions. Early life Coetzee wa ...

* European Tour Player

Jamie Donaldson James Ross Donaldson (born 19 October 1975) is a Welsh professional golfer who plays on the European Tour. Professional career Donaldson was born in Pontypridd. He turned professional in 2000. Having failed to come through the European Tour's q ...

* European Tour Player

Oliver Wilson Oliver John Wilson (born 14 September 1980) is an English professional golfer. Wilson was a member of the 2008 Ryder Cup, but had to wait another six years for his first European Tour win, the 2014 Alfred Dunhill Links Championship. Amateur c ...

*European Tour Player Harry Hall *Asian Tour Player Panuphol Pittayarat *PGA Tour Champions Player

David Toms David Wayne Toms (born January 4, 1967) is an American professional golfer who currently plays on the PGA Tour Champions. From 1992 to 2017, Toms was a member of the PGA Tour, where he won 13 events, including one major, the 2001 PGA Championshi ...

*PGA Tour Champions Player Kevin Tanigawa * Golf Channel's Morning Drive host Gary Williams *Collegiate Player Cameron Young *Collegiate Player Steven Fisk *Collegiate Player Cole Hammer

Notable Information

The brand's motto is “Live a life of style & substance". Every Peter Millar shipment includes a signature mint inside the box.

Golf Channel Golf Channel (also verbally referred to as simply Golf) is an American sports television television network, network owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. Founded in Birmingham, Alabama, it is currently ...

's Morning Drive host Gary Williams is a brand advocate and ambassador. ESPN college basketball analyst

Jay Bilas Jay Scot Bilas (born December 24, 1963) is an American college basketball analyst who currently works for ESPN. Bilas is a former professional basketball player and coach who played for and served as an assistant under Mike Krzyzewski at Duke Uni ...

wears tailored suits and dress furnishings by Peter Millar. In 2011, United States

Presidents Cup The Presidents Cup is a series of men's golf matches between a team representing the United States and an International Team representing the rest of the world minus Europe. Europe competes against the United States in a similar but considerably ...

Captain,

Fred Couples Frederick Steven Couples (born October 3, 1959) is an American professional golfer who has competed on the PGA Tour and the PGA Tour Champions. A former World No. 1, he has won 64 professional tournaments, most notably the Masters Tournament ...

, choose Peter Millar to outfit the entire U.S. team for the 2011 matches in Melbourne, Australia. In 2013, the brand was selected as the official apparel provider for the International Team at The Presidents Cup 2013 in Dublin, Ohio. In 2015, the brand was selected as the official apparel provider for the International Team at The Presidents Cup, held in Songdo IBD, South Korea, in October 2015.{{Cite web, url=http://www.pgae.com/news/peter-millar-announced-as-the-official-apparel-provider-for-the-2015-international-presidents-cup-team/, title=Peter Millar Announced as the Official Apparel Provider for, last=Europe, first=PGAs of, date=2015-09-21, website=PGAs of Europe, language=en-US, access-date=2018-03-13

References

Clothing companies of the United States Clothing companies established in 2001 Retail companies established in 2001 American companies established in 2001 Companies based in Raleigh, North Carolina