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Peter Gerard (born in
Columbia, Missouri Columbia is a city in the U.S. state of Missouri. It is the county seat of Boone County and home to the University of Missouri. Founded in 1821, it is the principal city of the five-county Columbia metropolitan area. It is Missouri's fourth ...
, United States) is a
film director A film director controls a film's artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the film crew and actors in the fulfilment of that vision. The director has a key role in choosing the cast members, p ...
,
film producer A film producer is a person who oversees film production. Either employed by a production company or working independently, producers plan and coordinate various aspects of film production, such as selecting the script, coordinating writing, di ...
and
film distributor A film distributor is responsible for the Film promotion, marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film. The distributo ...
. Gerard founded Accidental Media and Distrify, and is currently employed at
Vimeo Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as ...
.


Filmmaking

Gerard's best known film is ''
Just to Get a Rep ''Just to Get a Rep'' is a documentary film directed by Peter Gerard. It premiered at the Edinburgh International Film Festival in 2004 and played over a dozen international film festivals. The film covers the history of graffiti art and its rela ...
'' - a documentary about the history of
graffiti Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...
art and its relationship with hip hop. ''Just to Get a Rep'' premiered at the
Edinburgh International Film Festival The Edinburgh International Film Festival (EIFF) is a film festival that runs for two weeks in June each year. Established in 1947, it is the world's oldest continually running film festival. EIFF presents both UK and international films (all ti ...
in 2004 and was first
broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...
on
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
in 2007. After broadcasts in France, Australia and Russia and a limited
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kin ...
release in Japan, ''Just to Get a Rep'' was released via
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
(VOD) in September 2009 from the film's website. The Special Edition DVD was released in March 2010, also from the film's website. In 2009, Gerard produced ''The Shutdown'' - a short documentary directed by
Adam Stafford Adam Stafford (born 24 February 1982) is a Scottish musician, filmmaker, film writer, photographer and broadcaster based in Falkirk, Scotland. He was the lead singer and songwriter with the Scottish band Y'all is Fantasy Island as well as a s ...
from the band Y'all Is Fantasy Island, and written by Scottish author
Alan Bissett Alan Bissett (born 17 November 1975) is an author and playwright from Hallglen, an area of Falkirk in Scotland. After the publication of his first two novels, '' Boyracers'' and ''The Incredible Adam Spark'', he became known for his different t ...
. ''The Shutdown'' premiered at
Silverdocs The AFI Docs (formerly Silverdocs) documentary film festival is an American international film festival created by the American Film Institute and the Discovery Channel. It is held every year in Silver Spring, Maryland and Washington, D.C. Started ...
and the Edinburgh International Film Festival and went on to win the Jim Poole Scottish Short Film Award, Best Short Documentary at the
San Francisco International Film Festival The San Francisco International Film Festival (abbreviated as SFIFF), organized by the San Francisco Film Society, is held each spring for two weeks, presenting around 200 films from over 50 countries. The festival highlights current trends in in ...
and be nominated for a BAFTA Scotland Award. In the same year, Gerard produced ''Fistful of Roses'' – a documentary directed by Leo Bruges – which won the 2010 BAFTA Scotland New Talent Award for Best Factual. In 2010, Gerard directed the short documentary ''Motion/Static'' and made a version called ''Tomorrow's Fairground'' for broadcast on the
BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...
. Gerard's film career began in 2000, with his first documentary ''Out of Breath'' (co-directed by Aaron Davis and Peter Gerard), which won the Audience Award at SOFA Film Festival in
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
. From 2000 to 2001, Gerard and Davis organised the Bargain Basement Film Festival in Columbia, Missouri.


Online Video Distribution

In 2010, Gerard founded Distrify, an online video service that let film producers and distributors sell movies using online film trailers. The Distrify player could be embedded on any website and always contained an e-commerce shop that could sell VOD, downloads, DVDs, and merchandise as well as list cinema listings. Distrify received start-up funding from
Creative Scotland Creative Scotland ( gd, Alba Chruthachail ; sco, Creative Scotlan) is the development body for the arts and creative industries in Scotland. Based in Edinburgh, it is an executive non-departmental public body of the Scottish Government. The o ...
and additional funding from the EU
MEDIA Programme The MEDIA sub-programme of Creative Europe or simply Creative Europe MEDIA (formerly The MEDIA Programme of the European Union) is designed to support the European film and audiovisual industries. Budget The goal of programmers is to increase the ...
. In November 2012, the company signed a deal with Swedish film company Story AB. In October 2012, the distributors of
Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...
's concert film ''
Celebration Day "Celebration Day" is a song by English rock band Led Zeppelin, and the third track from their 1970 album ''Led Zeppelin III''. The band's last concert film and album, released on 19 November 2012, took their name from this song. Composition and ...
'' used Distrify to allow fans to express interest in having a showing near them. Gerard was the CEO of Distrify until May 2014.
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
Culture Professionals Network and
The Hospital Club The Hospital Club, later renamed the H Club, was a members' club for people in the creative industries in London, England. It housed a television studio (h Studio), recording studio, screening room, live performance space, restaurant, lounges an ...
named Peter Gerard in the 2013 h.Club100 list – "an annual campaign to identify the 100 most influential and innovative people working across arts, culture and the creative industries in the UK." In connection with the h.Club100 list, Gerard also won the Young Creative Entrepreneur award from the
British Council The British Council is a British organisation specialising in international cultural and educational opportunities. It works in over 100 countries: promoting a wider knowledge of the United Kingdom and the English language (and the Welsh lan ...
. The award included a trip to Nigeria to meet with creative entrepreneurs in Lagos. In June 2014, Gerard was appointed Director of Audience Development and Content Operations at Vimeo.


Early life

Gerard grew up in
Columbia, Missouri Columbia is a city in the U.S. state of Missouri. It is the county seat of Boone County and home to the University of Missouri. Founded in 1821, it is the principal city of the five-county Columbia metropolitan area. It is Missouri's fourth ...
, where as a teenager, he started a book publishing business with his family called Whip-Poor-Will Books. The company published two books written by Gerard's grandmother, Sue Gerard. ''Granny's Notes: My First 84 Years'', published in 1998, was produced and designed by Peter Gerard. ''Just Leave The Dishes'', published in 2002 was produced, designed and edited by Peter Gerard.


References


External links

* *
Accidental Media website
{{DEFAULTSORT:Gerard, Peter Living people Artists from Columbia, Missouri Businesspeople from Columbia, Missouri Film producers from Missouri Year of birth missing (living people)