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Peter Stevenson Rummell (born October 13, 1945) is an American real estate entrepreneur, investor and businessman. He has held senior positions at several prominent companies, heading two branches of
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
and serving as CEO of the
St. Joe Company The St. Joe Company is a land development company headquartered in Panama City Beach, Florida. Founded in 1936 and until 1966 known as St. Joe Paper Company, the company still operates a forestry division but is primarily engaged in real estate d ...
. Disney's
planned community A planned community, planned city, planned town, or planned settlement is any community that was carefully planned from its inception and is typically constructed on previously undeveloped land. This contrasts with settlements that evolve ...
of
Celebration, Florida Celebration is a master-planned community (MPC) and census-designated place (CDP) in Osceola County, Florida, United States. A suburb of Orlando, Celebration is located near Walt Disney World Resort and originally developed by The Walt Disney C ...
was his brainchild. He is a founding board member and the primary financial backer of
One Spark One Spark was an annual crowdfunding festival held in Downtown Jacksonville, Florida, United States. In the event, "creators" displayed projects in various categories (including art, innovation, music, science, social good, and technology) and ...
, a
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...
festival in
Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the largest city by area in the contiguous United States as of 2020. It is the seat of Duval County, with which the ...
.


Education

Rummell attended
The Hill School The Hill School (commonly known as The Hill) is a coeducational preparatory boarding school located on a campus in Pottstown, Pennsylvania, about northwest of Philadelphia. The Hill is part of the Ten Schools Admissions Organization (TSAO). ...
in
Pottstown, Pennsylvania Pottstown is a borough in Montgomery County, Pennsylvania. Pottstown was laid out in 1752–53 and named Pottsgrove in honor of its founder, John Potts. The old name was abandoned at the time of the incorporation as a borough in 1815. In 1888 ...
, then completed his undergraduate education in 1967 with an Artium Baccalaureus (AB) degree in English literature with a Chemistry double major from the
University of North Carolina at Chapel Hill A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...
."Profile of Peter Rummell"
Walker's Research
His first job involved selling laboratory equipment to hospitals, and he realized that he was not a salesman. Friends attending the
Wharton Business School The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in P ...
at the
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
encouraged him to join them, so he enrolled there and received an
MBA A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...
in 1971. Another friend from Wharton invited him to visit
Hilton Head Island, South Carolina Hilton Head Island, sometimes referred to as simply Hilton Head, is a South Carolina Lowcountry, Lowcountry resort town and barrier island in Beaufort County, South Carolina, United States. It is northeast of Savannah, Georgia, and southwest of C ...
, where he met developer Charles Fraser, who offered Rummell a job."Jacksonville Civic Council’s Peter Rummell"
Jax Daily Record, March 25, 2010


Early career

Rummell began his real estate career with the
Sea Pines Company The Sea Pines Company was a real estate development group founded by General Joseph Bacon Fraser, Charles E. Fraser, and Joseph B. Fraser, Jr. In 1956. It developed Sea Pines Plantation, Amelia Island Plantation, Bandamere, Kiawah Island, Palma ...
in 1971, where he was involved in the development of resort communities on Hilton Head and
Amelia Island, Florida Amelia Island is a part of the Sea Islands chain that stretches along the East Coast of the United States from South Carolina to Florida; it is the southernmost of the Sea Islands, and the northernmost of the barrier islands on Florida's Atlantic ...
. Beginning in 1977, he was with the
Arvida Corporation The St. Joe Company is a land development company headquartered in Panama City Beach, Florida. Founded in 1936 and until 1966 known as St. Joe Paper Company, the company still operates a forestry division but is primarily engaged in real estate d ...
, where he served as general manager of the Sawgrass development in
Ponte Vedra Beach, Florida Ponte Vedra Beach is a wealthy unincorporated seaside community and suburb of Jacksonville, Florida in St. Johns County, Florida, United States. Located southeast of downtown Jacksonville and north of St. Augustine, it is part of the Jackso ...
. In 1983, he was named Vice Chairman of Rockefeller Center Management, which markets, leases and manages the 18 buildings in midtown Manhattan that encompass
Rockefeller Center Rockefeller Center is a large complex consisting of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Rummell left in 1985 to become president of
Disney Development Company The Disney Development Company was a fully owned subsidiary of the Walt Disney Company, incorporated in Florida. Its primary role had been in the design and construction of certain resort and shopping areas within the Walt Disney World Resort, and t ...
. At Disney, he helped manage the company's theme park and resort development, including
Walt Disney World The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, th ...
in Orlando, and was a driving force behind the 5,000-acre, 20,000-person planned community of
Celebration, Florida Celebration is a master-planned community (MPC) and census-designated place (CDP) in Osceola County, Florida, United States. A suburb of Orlando, Celebration is located near Walt Disney World Resort and originally developed by The Walt Disney C ...
.Lush, Tamara
"Town that Disney built has 1st killing since start"
Associated Press, December 2, 2010
French, Desiree
"Community Builders Profile: Peter S. Rummell"
ULI website
Rummell pitched the idea to Disney CEO
Michael Eisner Michael Dammann Eisner (born March 7, 1942) is an American businessman and former chairman and chief executive officer (CEO) of The Walt Disney Company from September 1984 to September 2005. Prior to Disney, Eisner was president of rival film st ...
in 1989 and described his vision of Celebration: The division also managed the company's holdings adjacent to theme parks in
Anaheim Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most p ...
,
Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures rele ...
,
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...
and
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
. Rummell was promoted to chairman of
Walt Disney Imagineering Walt Disney Imagineering Research & Development, Inc., commonly referred to as Imagineering, is the research and development arm of The Walt Disney Company, responsible for the creation, design, and construction of Disney theme parks and attra ...
and remained with the company until 1997, when he was hired by
St. Joe Company The St. Joe Company is a land development company headquartered in Panama City Beach, Florida. Founded in 1936 and until 1966 known as St. Joe Paper Company, the company still operates a forestry division but is primarily engaged in real estate d ...
in
Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the largest city by area in the contiguous United States as of 2020. It is the seat of Duval County, with which the ...
to transform Florida's largest landowner into a major developer. As chairman and CEO, he guided the company to plan and develop 20 major resort and residential communities. He left the company in May 2008 and was briefly president of
Nicklaus Companies Jack William Nicklaus (born January 21, 1940), nicknamed The Golden Bear, is a retired American professional golfer and List of golf courses designed by Jack Nicklaus, golf course designer. He is widely considered to be one of the greatest go ...
."EXECUTIVE PROFILE Peter S. Rummell"
Bloomberg Businessweek, November 20, 2010
From 2003 to 2006 Rummell served on the Board of Directors of Progress Energy and
Carolina Power & Light Carolina Power & Light (CP&L), later doing business as Progress Energy Inc., was an electrical generation, transmission, and distribution utility based in Raleigh, North Carolina. The company was founded on July 13, 1908 as the result of the merge ...
; he serves on the board of The Haskell Company."Peter Rummell, Director"
Haskell Company website, Executive team
In September 2007, Rummell was named a director of
Real estate investment trust A real estate investment trust (REIT) is a company that owns, and in most cases operates, income-producing real estate. REITs own many types of commercial real estate, including office and apartment buildings, warehouses, hospitals, shopping cente ...
AvalonBay Communities due to his extensive experience in real estate development, and is currently a private investor."Peter S. Rummell"
Forbes magazine, Profiles


Civic involvement

Rummell served as co-chairman of Jacksonville's host committee that was successful in their quest to have the city selected for
Super Bowl XXXIX Super Bowl XXXIX was an American football game played between the American Football Conference (AFC) champion New England Patriots and the National Football Conference (NFC) champion Philadelphia Eagles to decide the National Football League ( ...
in 2005. He was an
Urban Land Institute The Urban Land Institute, or ULI, is a nonprofit research and education organization with regional offices in Washington, D.C., Hong Kong, and London. ULI advocates progressive development, conducting research, and education in topics such as s ...
officer and trustee who was also chairman of the ULI Foundation in the 2000s. Rummell was a member of the Jacksonville Non-Group, which evolved into the Jacksonville Civic Council in 2010. He was the first president of the new organization. He chaired the
Florida Council of 100 The Florida Council of 100 is a private, non-profit, non-partisan organization of Florida business leaders who advise the state's governor. It was founded in 1961 and is headquartered in Tampa, Florida. History The association was founded in 1961 ...
from 2005 to 2007, a group that advises the governor on issues confronting the state from a business point of view. From 2003 to 2006, Rummell was appointed by governor
Jeb Bush John Ellis "Jeb" Bush (born February 11, 1953) is an American politician and businessman who served as the 43rd governor of Florida from 1999 to 2007. Bush, who grew up in Houston, was the second son of former President George H. W. Bush a ...
as a member of the
Florida Board of Governors The Florida Board of Governors is a 17-member governing board that serves as the governing body for the State University System of Florida, which includes all public universities in the state of Florida. After its predecessor, the Florida Board ...
, which provides policy oversight of the university system for the State of Florida. In 2013, Rummell became the primary financial backer of
One Spark One Spark was an annual crowdfunding festival held in Downtown Jacksonville, Florida, United States. In the event, "creators" displayed projects in various categories (including art, innovation, music, science, social good, and technology) and ...
, a five-day
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...
festival held in
Downtown Jacksonville Downtown Jacksonville is the historic core and central business district (CBD) of Jacksonville, Florida USA. It comprises the earliest area of the city to be developed and is located in its geographic center along the narrowing point of the St. Jo ...
.


Personal life

Peter and his wife, Lee Ann, have two children: Mahala Hunter (born 1992) and Harry Stevenson II (born 1994). They reside primarily in Jacksonville, Florida.


References

{{DEFAULTSORT:Rummell, Peter American real estate businesspeople People from Jacksonville, Florida University of North Carolina at Chapel Hill alumni Florida Republicans 1945 births Living people The Hill School alumni