''Perversion'' is a 1998 album by

industrial rock Industrial rock is a fusion genre that fuses industrial music and rock music. It initially originated in the 1970s, and drew influence from early experimental and industrial acts such as Cromagnon, Throbbing Gristle, Einstürzende Neubauten a ...

band

Gravity Kills Gravity Kills was an American industrial rock band from St. Louis, Missouri. Their music was described by one critic as "a blending of eerie industrial rock with a pop-infused melodic chorus and a bit of hard-core head banging."Jacquie Kubin, "J ...

. It was released on June 9, 1998 through

TVT Records TVT Records (Tee-Vee Tunes) was an American record label founded by Steve Gottlieb. Over the course of its 24-year history, the label released 25 Gold, Platinum and Multi-Platinum releases. Its roster included Nine Inch Nails, Ja Rule, Lil Jon, ...

Background

During an online chat session on April 17, 2000, the band disclosed that the title of the album was originally going to be 'Whore', and after their record label pushed back, the title was changed to 'Perversion' two days before the CDs went into production. They also stated that the actual title of the tenth track, 'Belief', is simply the word itself, and the '(To Rust)' was the result of a misprint during the cover art's production process. The album art features a scan of an instructions sheet on safe handling of meat and poultry. The inner sleeve features a double-spread image of the band in a room occupied by pigs; vocalist Jeff Scheel is tied to a chair while rapidly shaking his head, while the other band members are stood next to a table with headphones on. A red neon sign is affixed to the wall behind them, displaying seemingly nonsensical white Japanese text. The original release date for the album was June 6th 1998, before it was later pushed back to September 6th of the same year.

Promotion

A promotional CD was released under the same name in early 1998, containing all of the album's tracks. "Drown" was retitled as "Drowned" or "Drowning" depending on the pressing. After being approached by TVT Records, American cosmetics brand

Urban Decay Urban decay (also known as urban rot, urban death or urban blight) is the sociological process by which a previously functioning city, or part of a city, falls into disrepair and decrepitude. There is no single process that leads to urban deca ...

released a nail polish as a promotional tie-in product for the album. The polish, titled 'Perversion', was a glossy black color and was given away for free with each copy of the album bought from various outlets. Vocalist Jeff Scheel said of the collaboration, "I think it fits in with most rock bands because there's this marriage between rock music and fashion anyway. And guys wear ail polish Anyway, ''I'' will be wearing it." The color became a staple until Urban Decay discontinued their nail range.

Reception

Perversion was met with mixed reviews and ratings.

Allmusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...

gave the album 2.5/5,

eMusic eMusic is an online music and audiobook store that operates by subscription. In exchange for a monthly subscription eMusic users can download a fixed number of MP3 tracks per month. eMusic was established in 1998, is headquartered in New York Ci ...

gave it a 4/5 and MOG gave it 3/5. It reached #107 on the ''Billboard'' 200. Reviewing the album for

Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...

, Joshua Westlund commented that the band was recreating

Nine Inch Nails Nine Inch Nails, commonly abbreviated as NIN and stylized as NIИ, is an American industrial rock band formed in Cleveland in 1988. Singer, songwriter, multi-instrumentalist, and producer Trent Reznor was the only permanent member of the band ...

's song "

Head Like a Hole "Head Like a Hole" is a song by the American industrial rock band Nine Inch Nails, released as the second single from the group's debut album, ''Pretty Hate Machine''. Although one of the more rock-oriented tracks on the album, many elements of ...

" and stated, "Gravity Kills songs have no subjects because pronouns don't matter to singer Jeff Scheel; the charges against "you" in the first verse always come back as revelations about "me" in the second. Lust, disgust, and ennui sound like the same numb sensation in GK's music. Which might explain why "darkness" has seldom sounded so gray."

Chart positions

Album

Singles

Complication-promo appearances

Some of the songs appeared in some complication volumes and promos:

Media appearances

"Drown" and "Alive" were featured in '' Test Drive: Off-Road 2''. "

Falling Falling or fallin' may refer to: *Falling (physics), movement due to gravity *Falling (accident) *Falling (execution) *Falling (sensation) People * Christine Falling (born 1963), American serial killer who murdered six children Books * ''Fall ...

" was featured in ''

Test Drive 5 ''Test Drive 5'' is a racing video game developed by Pitbull Syndicate and published by Accolade for PlayStation and Microsoft Windows in 1998. Development Accolade spent $3 million on a television advertising campaign for Test Drive 5 and Test D ...

''. "If" was featured in ''MTV Sports: Pure Ride''.

Track listing

Personnel

;Gravity Kills * Jeff Scheel -

Lead vocals The lead vocalist in popular music is typically the member of a group or band whose voice is the most prominent melody in a performance where multiple voices may be heard. The lead singer sets their voice against the accompaniment parts of t ...

* Matt Dudenhoeffer -

Guitar The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected stri ...

* Doug Firley -

Keyboard Keyboard may refer to: Text input * Keyboard, part of a typewriter * Computer keyboard ** Keyboard layout, the software control of computer keyboards and their mapping ** Keyboard technology, computer keyboard hardware and firmware Music * Musi ...

and

Bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Music * Bass (sound), describing low-frequency sound or one of several instruments in the bass range: ** Bass (instrument), including: ** Acoustic bass gui ...

* Kurt Kerns -

Drums A drum kit (also called a drum set, trap set, or simply drums) is a collection of drums, cymbals, and other Percussion instrument, auxiliary percussion instruments set up to be played by one person. The player (drummer) typically holds a pair o ...

and

;Production * Produced by

Roli Mosimann Roli Mosimann is a drummer, electronic musician and record producer who has worked in genres ranging from industrial to pop. Originally from Switzerland, Mosimann first came to attention with the New York City no wave band Swans and later colla ...

and Gravity Kills * Engineered by Doug Firley and Federico Panero * Mixed by Gary Townsley and East Side Sound * Written by Gravity Kills * Photos by

Joseph Cultice Joseph Cultice is an American photographer. Cultice began his photography career in Phoenix, Arizona, where he was inspired by his love of rock 'n' roll and pop icons like KISS and David Bowie. His first photo shoot was with rock band The Meat Pu ...

* Package Design by David Lau

References

{{DEFAULTSORT:Perversion (Album) TVT Records albums Gravity Kills albums 1998 albums