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A personal stylist advises individuals on new
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
trends, clothing styles, personal styles,
colour Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associ ...
s and
make-up Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...
. A personal stylist is not to be confused with a
wardrobe stylist A wardrobe stylist, also fashion stylist, is a consultant who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, mod ...
, who selects the clothing for published editorial features, print or
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
advertising campaigns,
music videos A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
,
concert A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variety a ...
performances, and public appearances made by
celebrities Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...
and
models A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...
. Personal stylists typically work one-on-one with the client, while Wardrobe Stylists are often part of a larger creative team collaborating with a
fashion designer Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
,
photographer A photographer (the Greek language, Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs. Duties and types of photographe ...
,
art director Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film industry, film and television, the Internet, and video games. It is the charge of a sole art director to supervise and ...
,
hair stylist A hairdresser is a person whose occupation is to cut or style hair in order to change or maintain a person's image. This is achieved using a combination of hair coloring, haircutting, and hair texturing techniques. A Hairdresser may also be refe ...
, and
makeup artist A make-up artist, also called a makeup artist, and often shortened to MUA, is an artist whose medium is the human body, applying makeup and prosthetics on others for theatre, television, film, fashion, magazines and other similar productions incl ...
to put together a particular look or theme for the specific project.


Personal styling

A personal stylist is concerned with an individual rather than a particular fashion
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
. With the recent rise of fame for celebrity stylists, like
Rachel Zoe Rachel Zoe Rosenzweig (born September 1, 1971) is an American fashion designer, businesswoman and author who rose to prominence as a celebrity wardrobe stylist. She has been credited with the creation of "the boho-meets-rock chic look that came ...
,
Trinny and Susannah Trinny Woodall and Susannah Constantine are two British fashion advisors, presenters and authors. They originally joined to write a weekly style column in ''The Daily Telegraph'' which lasted for seven years, but they are best known for presenting ...
, and
Gok Wan Kowkhyn Wan (; born 9 September 1974), known as Gok Wan, is a British Wardrobe stylist, fashion consultant, author, television presenter, actor, DJ, chef and event manager. Initially training in the performing arts at the Central School of Sp ...
, and of the glut of reality television shows featuring makeovers and the day-to-day lives of personal stylists (e.g., ''
The Rachel Zoe Project ''The Rachel Zoe Project'' is an American reality documentary series starring celebrity stylist Rachel Zoe. The series premiered on September 9, 2008 on the Bravo television network. The show also airs on Arena in Australia, Really in the Unit ...
''), the general public have heightened their interest and awareness in understanding the theory behind achieving styles that suit them. Personal stylists are now addressing this demand and serving the general public who view the service as a luxury but a beneficial experience. There are numerous personal stylists worldwide, and the numbers are growing steadily. A reputable personal stylist will be affiliated with an accredited industry body, such as the Federation of Image Professionals International (FIPI), which sets the industry standards in line with City and Guilds and is based in the UK. Training is offered by a number of image schools and can take up to an intense month to complete. The
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
has a growing industry of personal stylists, who offer style and fashion tips and image consultancy for corporate customers. The vast range of designer and Highstreet stores in London makes it a haven for personal stylists, and so London, in particular, is at the heart of the fashion community, with some saying that London has become the fashion capital of the World.


References

Fashion occupations Fashion stylists Personal care and service occupations {{job-stub