Personal broadcasting is the particular type of broadcasting where the individual broadcaster creates its own content by

webcam A webcam is a video camera which is designed to record or stream to a computer or computer network. They are primarily used in videotelephony, livestreaming and social media, and security. Webcams can be built-in computer hardware or peripheral d ...

camcorder A camcorder is a self-contained portable electronic device with video and recording as its primary function. It is typically equipped with an articulating screen mounted on the left side, a belt to facilitate holding on the right side, hot-swa ...

and transmits it through the

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

. It is the broadcasting that is personal, both in the context of production but also in the feel of the content. In this type of broadcasting, individuals are both editors and directors of its own broadcasting. Personal broadcasting is most popularly used by individuals and event holders who want to broadcast one or an event for an audience to watch live over the Internet. Personal broadcasting gives individuals another way to interact with one another, and it gives brands another way to interact with their customers. Individual entrepreneurs use the personal broadcasting to boost their brands among young consumers. Personal broadcasting differs from other types of broadcasting in a way that it has no fixed broadcasting time, and the broadcaster can freely choose the broadcasting content. Personal broadcasting is not limited to celebrities and public figures, but is produced by regular people too. Anybody, anywhere, at any time can broadcast themselves or their content for free. The market for personal broadcasting that allows ordinary individuals to broadcast themselves on the Internet is rapidly growing. By personal broadcasting, individuals are free to

stream A stream is a continuous body of water, body of surface water Current (stream), flowing within the stream bed, bed and bank (geography), banks of a channel (geography), channel. Depending on its location or certain characteristics, a stream ...

any sort of broadcast they want and attract viewers, who can send real-time comments, or text messages displayed directly across the screens that the broadcaster can see and respond to. In this way, viewers can watch the videos of personal broadcasters and at the same time share their thoughts and feelings with others live. Since the beginning of 2000s, personal broadcasting has been gaining a lot of interest from the public and it has become one of

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

options. As the popularity of watching video increased, demand for the personal broadcasting was initiated, and the rise of penetration of the

Smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...

, equipped with high-definition cameras, and a new generation of video applications, enabled individuals to broadcast straight from one’s own

mobile device A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...

whenever they like and wherever they may be. The widespread supply of different types of broadcasting software, including live-streaming applications, allowed individuals to easily broadcast, and this encouraged the popularity of the personal broadcasting among young generation willing to show their personal lives online for fun or fame. Personal broadcasting lets individuals be engaged in self-branding, turning the private into public. As a new form of mobile self-expression, personal broadcasting has been popularized in China and in Republic of Korea in particular. Despite the increasing number of personal broadcasting services, it lacks proper monitoring systems to look out for any illicit contents.

External links

Thousands watch Korean teen eat dinner every night. New York Post. August 19, 2015.

Popularity of Personal Broadcasting Breeds Concern. The Korea Bizware. January 24, 2017.

The Future of Personal Broadcasting. A Media Corporation. January 19, 2014.

The Rise of Personal Broadcasting. Digital Dads. April 8, 2015.

Zuckerberg Really Wants You to Stream Live Video on Facebook. Wired. June 4, 2016.

* ttp://a16z.com/2016/09/27/livestreaming-trend-china/ 16 Observations on Livestreaming in China. September 27, 2016. Citizen journalism Web technology