PersonaTV, a
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
production subsidiary of
Canadian
Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
cable
Cable may refer to:
Mechanical
* Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof
* Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...
and telecommunications company
Bragg Communications
Eastlink Inc. is a Canadian cable television and telecommunications company. The privately held company was founded in Nova Scotia in 1969 by the Bragg family, and has grown since through the amalgamation of several telecommunications companies ...
, operates cable
community channel and
real estate listing channels in television markets served by the
Persona Cable division in
Western Canada
Western Canada, also referred to as the Western provinces, Canadian West or the Western provinces of Canada, and commonly known within Canada as the West, is a Canadian region that includes the four western provinces just north of the Canada†...
.
Unlike similar divisions such as
Rogers Television
Rogers TV (stylized as Rogers tv) is a group of English-language community channels owned by Rogers Communications. Many of these channels share common programs. Rogers TV broadcasts in the Canadian provinces of New Brunswick, Newfoundland and ...
or
TVCogeco, the branding of Persona TV channels may vary according to the market. The channel serving the
Grande Prairie
Grande Prairie is a city in northwest Alberta, Canada within the southern portion of an area known as Peace River Country. It is located at the intersection of Highway 43 (part of the CANAMEX Corridor) and Highway 40 (the Bighorn Highway), a ...
,
Alberta
Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...
market is branded as Persona News 7, while other channels may be branded as MyTown or Persona TV.
Defunct operations
In Persona's largest markets in
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
, the primary community channel was branded as Persona News #, where # refers to the channel's placement on the cable dial. Persona News stations acted as local
news
News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...
channels, airing a rotation of community-oriented news and public interest reports. Persona News Channel operations also broadcast their local
city council
A municipal council is the legislative body of a municipality or local government area. Depending on the location and classification of the municipality it may be known as a city council, town council, town board, community council, rural counc ...
meetings, and when not airing live programming or news reports, ran a computer-generated
community bulletin board
A community bulletin board (CBB) is a digital signage system via cable television for public, educational, and government access to keep communities up to date of events listings, weather and other news.
The electronic bulletin board concept i ...
of events listings, weather and other news that can be delivered graphically.
Persona News stations aired in
Greater Sudbury
Sudbury, officially the City of Greater Sudbury is the largest city in Northern Ontario by population, with a population of 166,004 at the 2021 Canadian Census. By land area, it is the largest in Ontario and the List of the largest cities and to ...
,
Saugeen Shores
Saugeen Shores is a town in Bruce County, Ontario, Canada, formed in 1998. In addition to the two main population centres of Southampton and Port Elgin, the town includes a portion of the village of Burgoyne and the North Bruce area, straddling the ...
and
Timmins
Timmins ( ) is a city in northeastern Ontario, Canada, located on the Mattagami River. The city is the fourth-largest city in the Northeastern Ontario region with a population of 41,145 (2021). The city's economy is based on natural resource ext ...
. These channels were originally named News Channel #, and were rebranded as Persona News in 2007. Following Persona's 2009 rebranding as
EastLink in Ontario, all three channels were rebranded as
EastLink News.
In Sudbury and Timmins, Persona also aired separate channels for local
real estate
Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
and advertising listings. The channel in Sudbury is branded as Home & Market Television, while the channel in Timmins is branded as ClaimPost Realty.
A more traditional
community channel format, branded as MyTown, aired in
Elliot Lake
Elliot Lake is a city in Algoma District, Ontario, Canada. It is north of Lake Huron, midway between the cities of Sudbury and Sault Ste. Marie in the Northern Ontario region. Once dubbed the "uranium capital of the world," Elliot Lake has since ...
,
Kapuskasing
Kapuskasing is a town on the Kapuskasing River in the Cochrane District of Northern Ontario, Canada, approximately east of Hearst. The town was known as MacPherson until 1917, when the name was changed so as not to conflict with another railw ...
,
Kirkland Lake
Kirkland Lake is a town and municipality in Timiskaming District in Northeastern Ontario, Canada. The 2016 population, according to Statistics Canada, was 7,981.
The community name was based on a nearby lake which in turn was named after Winnifre ...
,
Sauble Beach
Sauble Beach (pop. 2000) is a beach community and unincorporated area in the town of South Bruce Peninsula, Bruce County, in the northern area of southwestern Ontario, Canada. It is on the Bruce Peninsula, along the eastern shore of Lake Huron, on ...
,
Temiskaming Shores
Temiskaming Shores is a city in the Timiskaming District in Northeastern Ontario, Canada. It was created by the amalgamation of the town of New Liskeard, the town of Haileybury, and the township of Dymond in 2004. The city had a total population ...
and
West Nipissing
West Nipissing is a municipality in Northeastern Ontario, Canada, on Lake Nipissing in the Nipissing District. It was formed on January 1, 1999, with the amalgamation of seventeen and a half former town, villages, townships and unorganized communi ...
in Ontario, and
Trinity
The Christian doctrine of the Trinity (, from 'threefold') is the central dogma concerning the nature of God in most Christian churches, which defines one God existing in three coequal, coeternal, consubstantial divine persons: God the F ...
-
Conception Bay
Conception Bay (CB) is a bay on the southeast coast of Newfoundland, Canada.
The population (in 2011) of people living in municipalities (or unincorporated census subdivisions) located along the coast of Conception Bay was 90,490 making it on ...
in
Newfoundland and Labrador
Newfoundland and Labrador (; french: Terre-Neuve-et-Labrador; frequently abbreviated as NL) is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region ...
. All of these channels are now branded as
EastLink Television.
External links
PersonaTV
Analog cable television networks in Canada
Defunct Canadian television stations
Canadian community channels