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Pershyi ( uk, Перший, ; meaning First) is the
Ukrainian Ukrainian may refer to: * Something of, from, or related to Ukraine * Something relating to Ukrainians, an East Slavic people from Eastern Europe * Something relating to demographics of Ukraine in terms of demography and population of Ukraine * So ...
public
television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...
, operated by the
Public Broadcasting Company of Ukraine The Public Broadcasting Company of Ukraine ( uk, Національна суспільна телерадіокомпанія України, Natsionalna Suspilna Teleradiokompaniia Ukrainy; abbr. NSTU), shortened to Suspilne ( uk, Суспіль ...
. It is the only Ukrainian TV channel covering over 97% of Ukraine's territory. Its programs are oriented toward all levels of Ukrainian society and national minorities. Among priority directions of the network are information,
popular science ''Popular Science'' (also known as ''PopSci'') is an American digital magazine carrying popular science content, which refers to articles for the general reader on science and technology subjects. ''Popular Science'' has won over 58 awards, incl ...
, culture, entertainment and sports.


History

It was launched in 2015 as the main TV channel of the newly created
public broadcaster Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing ...
. The channel has replaced Pershyi Natsionalnyi ( uk, Перший національний, ''First National''), the state-operated TV channel that traced its origin to the Soviet UT ( uk, Українське телебачення, ''Ukrainian Television'') and after
dissolution of the Soviet Union The dissolution of the Soviet Union, also negatively connoted as rus, Разва́л Сове́тского Сою́за, r=Razvál Sovétskogo Soyúza, ''Ruining of the Soviet Union''. was the process of internal disintegration within the Sov ...
UT-1. UA꞉ Pershyi is not influenced by the state nor by
Ukrainian oligarchs Ukrainian oligarchs (Ukrainian: українські олігархи, romanized: ukrayins'ki oliharkhy) are business oligarchs who emerged on the economic and political scene of Ukraine after the 1991 Ukrainian independence referendum. This peri ...
, which makes it one of the most transparent and reliable
media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...
in Ukraine. The channel has a series of journalistic investigations related to corruption in Ukrainian politics, including incidents that were related to the incumbent (at the time) presidents
Petro Poroshenko Petro Oleksiyovych Poroshenko ( uk, Петро́ Олексі́йович Пороше́нко, ; born 26 September 1965) is a Ukrainian businessman and politician who served as the fifth president of Ukraine from 2014 to 2019. Poroshenko ser ...
and
Volodymyr Zelensky Volodymyr Oleksandrovych Zelenskyy, ; russian: Владимир Александрович Зеленский, Vladimir Aleksandrovich Zelenskyy, (born 25 January 1978; also transliterated as Zelensky or Zelenskiy) is a Ukrainian politicia ...
. In 2019, it was announced that the channel will change its name to ''Suspilne TV'' ( uk, Суспільне ТБ, ''Public Television'') as a part of rebranding process of the public broadcaster. However, this idea was later dismissed by the Supervisory Board of Suspilne, who decided to keep the name ''Pershyi'' after the rebranding. The channel changed its logo and visual identity to the current on May 23, 2022.


Logos

Between 1991 and 1995, the logo was in the bottom-right corner and then (1995–1997) the logo was in the top left corner. From 1997–2022, it was in the top right corner. The logo returned to top left corner starting from 2022. * Between March 6, 1992 and August 23, 1997, the logo was a large-type ''УТ-1'' and was white and semitransparent. It was on bottom right corner (until 1995) and later switched to the top left corner. It disappeared during news and advertisements in 1991–92 and 1995–96 respectively. * Between August 24, 1997 and February 6, 1998, the logo was a red-green-blue triangle that remotely resembled a diagonal one. It was on top right corner. * Between February 7, 1998 and August 23, 2005, the logo was white and transparent vertical line and was white and semitransparent. Its on-screen display position remained unchanged. * Between August 24, 2005 and March 31, 2006, the logo was white, was included in a ring with white boundary paths and red background. Its on-screen display position remained unchanged. * Between April 1, 2006 and August 31, 2008, the logo was white, was included in a ring with white boundary paths and a transparent background. The logo was white and non-transparent. Its on-screen display position remained unchanged. * From September 1, 2008 and June 6, 2014, the logo is white and transparent and was the Ukrainian word ''ПЕРШИЙ'', meaning ''first''. Its on-screen display position remained unchanged. *From June 7, 2014 and April 6, 2015, the logo is white and transparent and was the Ukrainian word ''ПЕРШИЙ'' and miniature of
Ukrainian flag The flag of Ukraine ( uk, Прапор України, Prapor Ukrainy) consists of equally sized horizontal bands of blue and yellow. The blue and yellow bicolour first appeared during the 1848 Spring of Nations in Lemberg, then part of the A ...
. Its on-screen display position remained unchanged. * From April 7, 2015 and May 21, 2022, the logo is white and was a large-type ''UA꞉ПЕРШИЙ'' (with the colon in colours of the
Ukrainian flag The flag of Ukraine ( uk, Прапор України, Prapor Ukrainy) consists of equally sized horizontal bands of blue and yellow. The blue and yellow bicolour first appeared during the 1848 Spring of Nations in Lemberg, then part of the A ...
until April 2016). Its on-screen display position remains unchanged. Since broadcasting into 16:9 format, the logo become smaller and letters are translucent. The ꞉ is not translucent. Перший Національний УТ-1 (1991-1997).svg, December 25, 1991 to August 23, 1997 Перший_Національний_(УТ-1)_(1997-1998).png, August 24, 1997 to February 6, 1998 Перший Національний УТ-1 (1998-2005).png, February 7, 1998 to August 23, 2005 1tv ua.jpg, August 24, 2005 to March 24, 2006 1tv-ukr.png, March 25, 2006 to August 31, 2008 Первый_национальный_телеканал_(Украина).png, September 1, 2008 to April 6, 2015 Firstukraine.png, April 7, 2015 to December 9, 2017 Логотип телеканала UA-Перший 2017.svg, December 10, 2017 to May 23, 2022 Pershyi (2022).svg, Since May 23, 2022 — present


See also

*
Eastern Bloc information dissemination Eastern Bloc media and propaganda was controlled directly by each country's communist party, which controlled the state media, censorship and propaganda organs. State and party ownership of print, television and radio media served as an important ...


Notes


References


External links


Official Site
{{Ethnic Channels Group Ukrainian-language television stations in Ukraine Eastern Bloc mass media Television stations in Ukraine Ukrainian brands Television channels and stations established in 1956 1951 establishments in Ukraine 1956 establishments in Ukraine