Perrin Kaplan is the former vice president of

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and Corporate Affairs for Nintendo of America Inc. In 2009, Kaplan joined former Nintendo colleagues Beth Llewelyn and Kelli Koenig Horner to form Zebra Partners, a Marketing and PR firm, based in Seattle. Before leaving Nintendo, Perrin Kaplan oversaw

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...

, government affairs,

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relations and internal communications for the

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and played a key role in global coordination inside the Nintendo corporation. She was also a leader in the company's top marketing team. Kaplan joined Nintendo as corporate communications manager in 1992. In 1996, she became Director of Corporate Affairs, expanded her responsibilities and built the department that represents the company today. Before joining Nintendo, Kaplan was vice president of The Rockey Company, a

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

-based public relations and public affairs firm. Prior to that, she worked as a member of the

Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered on ...

State Department of Ecology's public affairs team. Kaplan also worked on the

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communications staff and was a reporter/editor for

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, Seattle's

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affiliate. A Seattle native, Kaplan holds a Bachelor of Arts degree in communications and political science from the

University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattle a ...

. On October 11, 2007, Kaplan announced that she would retire from the company at the end of the year officially leaving in December 2007. She has since been replaced by Denise Kaigler who joined Nintendo of America's Bay Side Office Team as vice president of Marketing and Corporate Affairs Feeling talkative and confident from Nintendo of Japan's success with the Wii, Kaplan was reported as saying, "Gamers Were Bored Before Wii..." She appeared on a panel at the

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in 2008 on "Sex, Violence, and Video Games". In her introduction, she stated that after she left Nintendo, she traveled the world and decided to start up her own company. She is also the founder of Saving Great Animals, a dog rescue non-profit.

References

{{DEFAULTSORT:Kaplan, Perrin Nintendo people Living people University of Washington College of Arts and Sciences alumni Year of birth missing (living people)