Pernille Holmboe (born 2 May 1977 in
Bærum
Bærum () is a municipality in the Greater Oslo Region in Norway that forms an affluent suburb of Oslo on the west coast of the city. Bærum is Norway's fifth largest municipality with a population of 128,760 (2021). It is part of the electoral ...
,
Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and the ...
) is a
Norwegian
Norwegian, Norwayan, or Norsk may refer to:
*Something of, from, or related to Norway, a country in northwestern Europe
* Norwegians, both a nation and an ethnic group native to Norway
* Demographics of Norway
*The Norwegian language, including ...
model
A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure.
Models c ...
widely known as the face of the
Swedish
Swedish or ' may refer to:
Anything from or related to Sweden, a country in Northern Europe. Or, specifically:
* Swedish language, a North Germanic language spoken primarily in Sweden and Finland
** Swedish alphabet, the official alphabet used by ...
clothing company ,
with whom she had a long-running contract,
that was terminated in 2010.
She is especially known for this among Norwegians, to whom she has become "synonymous" with the brand.
She has been modeling since her teens, first in
Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
and
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...
, and then
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, before moving to
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
and later Hong Kong.
After six years as the face for Gina Tricot, in 2010 she resigned and was replaced by the Brazilian model
Emanuela de Paula
Emanuela de Paula (born 25 April 1989) is a Brazilian model. She has been the face of UK retailer Next for the past two seasons and can be seen in the 2009 Pirelli Calendar. She has also replaced Pernille Holmboe as the new model for the Swedi ...
.
One of the reasons for the change was because she got pregnant according to Victor Appelqvist, marketing director at Gina Tricot.
In 2011 she started her own fashion brand, Chicameo, together with Norwegian fashion designer Tale Hagelsteen.
Holmboe currently resides in Hong Kong.
References
External links
Official site
{{DEFAULTSORT:Holmboe, Pernille
1977 births
Norwegian female models
Living people
Models from Oslo