Advanced Sports International (ASI) is an American bicycle company whose flagship brand is

Fuji Bikes Fuji Bikes is a brand of bicycles and cycling equipment currently owned by Advanced Sports International. The company is a descendant of , a bicycle manufacturer originally established in Japan in 1899. The company took its name and logo from M ...

. It also owns smaller brands including triathlon-focused

Kestrel USA Kestrel is an American bicycle brand which specializes in high-end bikes for triathlons and road racing. Kestrel has been owned by Advanced Sports International since 2007.

, component maker Oval Concepts, Breezer bikes, Tuesday Cycles and BMX maker

SE Bikes SE Racing was a BMX bicycle company which was founded in 1977 by Scot Breithaupt (Scot Enterprises). The company manufactured the PK Ripper BMX bike and the Floval Flyer.''BMX Plus!'' July 1994 Vol.17 No.7 pg.48 The PK Ripper is the longest runni ...

. ASI is headquartered in

Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...

and was led by

Patrick Cunnane Patrick "PJ" Cunnane (born June 26, 1958) is a bicycle business executive from Philadelphia, Pennsylvania. Cunnane was the CEO of Advanced Sports International which owned 5 bicycle brands under the name Advanced Sports International formerly Adva ...

until filing for bankruptcy.

History

The company was established in 1998. The company has generally followed a strategy of buying struggling brands and returning them to profitability. ASI purchased Fuji Bikes in 1998 after Fuji's sales had declined due to missing the mountain biking boom. It soon repositioned the brand from a mass-market brand sold mainly in

sporting goods store A sporting goods retailer or sporting goods store is a retail businesses selling sporting and recreational goods, including sportswear, sporting equipment and related general merchandise. History Decathlon, the world's largest sporting good ret ...

s to a higher-end brand sold by more independent bicycle dealers. It bought Breezer Bikes in 2008, Oval Concepts in 2009, and Phat Cycles in 2015. In August 2016, it purchased the bicycle retailer Performance Bicycle. In 2007, the company's total revenue was $50 million, with about 5% market share among bikes sold by independent dealers. By 2015, that had grown to $105 million. It is associated with the Taiwanese bicycle manufacturer Ideal Bike Corp. Advanced Sports International filed for Chapter 11 bankruptcy on November 16, 2018. All Performance Bike stores are closing. On February 1, 2019, the Tiger Group won ASI at auction.

References

External links

* {{cycling Bicycle framebuilders Companies based in Philadelphia Privately held companies of the United States Cycle manufacturers of the United States