Percy Orthwein (November 27, 1888 – July 2, 1957) was an American heir and business executive in advertising from

St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. Orthwein was born on November 27, 1888 in St. Louis, Missouri to William D. Orthwein, a German-born

grain merchant The grain trade refers to the local and international trade in cereals and other food grains such as wheat, barley, maize, and rice. Grain is an important trade item because it is easily stored and transported with limited spoilage, unlike other ...

. The younger Orthwein graduated from

Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...

in 1912. Orthwein was the co-founder and president of the D'Arcy Advertising Company. The firm was in charge of advertising for Anheuser-Busch, the family business. Orthwein married Clara Hazel Busch, the daughter of

August Anheuser Busch Sr. August Anheuser Busch Sr. (December 29, 1865 – February 10, 1934) was an American brewing magnate who served as the President and Chief executive officer, CEO of Anheuser-Busch, based in St. Louis, Missouri, from 1913 to 1934. It became the wo ...

, the chief executive officer of

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple glo ...

. They lived in a mansion designed by Maritz & Young in

Huntleigh, Missouri Huntleigh is a city in St. Louis County, Missouri, United States. The population was 334 at the 2010 census. History The community, most of which encompasses what was the original 1700s farm of Stephen Maddox, is residential, with no commercial ...

, a suburb of St. Louis. They had two sons:

Adolphus Busch Orthwein Adolphus Busch Orthwein, also known as Dolph Orthwein, (September 2, 1917 - November 25, 2013) was an American heir and business executive. Biography Adolphus Busch Orthwein was born on September 2, 1917, in St. Louis, Missouri. His father was P ...

and

James Orthwein James Busch Orthwein (March 13, 1924 – August 15, 2008) was an American heir and business executive. He also owned the New England Patriots of the National Football League (NFL) from 1992 to 1993. After unsuccessfully attempting to relocate th ...

. Orthwein was a hunter and an amateur portraitist. Orthwein died on July 2, 1957, in Huntleigh. He was buried at the Sunset Memorial Park and Mausoleum in

Affton, Missouri Affton is a census-designated place (CDP) in south St. Louis County, Missouri, United States, near St. Louis. The population was 20,417 at the 2020 United States Census. Geography Affton is located at 38°33'4" North, 90°19'25" West (38.551052 ...

, near St. Louis.''Where They're Buried''
/ref> His wife died of a heart attack one month later. In 1985, his company, the D'Arcy Advertising Company, merged with

Benton & Bowles Benton & Bowles (B&B) was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius in ...

to form

D'Arcy Masius Benton & Bowles D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries. The company was founded in 1906 as the D'Arcy Company in St. Louis, Missouri. Early clients included Coca-Cola and Anheuser-Busch. Du ...

References

{{DEFAULTSORT:Orthwein, Percy 1888 births 1957 deaths Businesspeople from St. Louis Yale University alumni American company founders American advertising executives American people of German descent Busch family Orthwein business family