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''Perception'' is the third studio album by American rapper NF. It was released on October 6, 2017, through Capitol Records alongside NF's newly launched label NF Real Music. The album was entirely produced by American producers
Tommee Profitt Tommee James Profitt (born November 12, 1984) is an American songwriter and producer. Biography Profitt is originally from Grand Rapids, Michigan, United States. He moved to Nashville, Tennessee in 2017 to continue his music career. He has w ...
and David Garcia, and features a guest performance from American singer Ruelle. ''Perception'' was preceded by the release of the singles including "Outro", "Green Lights", " Let You Down", " Lie", and "If You Want Love". The album charted at number one on the ''Billboard'' 200, and received generally positive reviews from critics.


Background and release

"Outro" was released on August 2, 2017, as the first single from a then unnamed upcoming album. Fans speculated that the album's title would be ''Perception'' based on information found in the “Green Lights” music video. Three days before the album's release, NF released the single " Let You Down", which would become his first song to chart on the ''Billboard'' Hot 100 chart. In an interview with ''Rap.de'', NF explained the album was about his perception, though it could be "from anyone in the world".


Critical reception

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CCM Magazine ''CCM Magazine'' is a twice-monthly online magazine focusing on contemporary Christian music, published by Salem Publishing, a division of Salem Communications. History ''CCM'' was first published in July 1978, as a printed magazine. It has be ...
''s Matt Conner gave the album 4 out of 5 stars, saying "The maturity and musical experimentation grows on ''Perception'', yet the dynamism and authenticity remain firmly in place." David Craft of Jesus Freak Hideout gave the album a below-average review, awarding it two out of five stars due to a lack of originality and redundancy. He stated that "''Perception'' essentially consists of NF spending an hour yelling at listeners about his thinly-veiled insecurities while simultaneously bragging about how great he is" and that there were a few "glimmers of quality", but that "NF exercises neither patience nor humility on ''Perception''." Kevin Hoskins, also of Jesus Freak Hideout, gave a more positive "second opinion" review, giving it 3.5 out of 5 stars, saying the album's biggest flaw was that it is "very one-dimensional" but praised the album for its continuity of emotional lyrics and thematic production from NF's previous albums by saying "''Perception'' does not offer fans anything exceptionally new, but current fans will truly appreciate the fire Nate spits on these highly emotional rap tunes. As always, the thematic production is easily noticed making this a complete NF album, even though it falls short of his previous discography." Neil Z. Yeung of
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...
gave the album 3.5 out of 5, describing the album as a "heavy and serious listen" and described NF's lyrics as "continually engrossing".


Commercial performance

''Perception'' debuted at No. 1 on the US ''Billboard'' 200 with 55,000
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to traditio ...
s, including 38,000 pure album sales in its first week, becoming both NF's first US top 10 and No. 1 album. In its second week, the album fell to No. 25 with 18,000 album-equivalent units of which 5,000 were in traditional album sales. On March 22, 2018, the album was certified
gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile me ...
by the Recording Industry Association of America (RIAA) for combined sales and
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to traditio ...
s of over 500,000 units in the United States. On January 11, 2019, the album was certified platinum by the RIAA for sales of over 1,000,000 units in the United States. As of August 2019, the album has earned 1.1 million equivalent album units, with 160,000 coming from album sales.


Track listing

All songs produced by
Tommee Profitt Tommee James Profitt (born November 12, 1984) is an American songwriter and producer. Biography Profitt is originally from Grand Rapids, Michigan, United States. He moved to Nashville, Tennessee in 2017 to continue his music career. He has w ...
and David Garcia. Credits adapted from
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.


Personnel

Credits adapted from Tidal. Musicians * NF – vocals, composer * Brendon Coe – composer * Cameron Doyle – composer *
Elley Duhé Elley Duhé (born February 14, 1992) is an American singer. Born in Mobile, Alabama, she is best known for her 2018 single "Happy Now" with Zedd, which was certified platinum in the United States, and her 2020 single "Middle of the Night" which ...
– composer *
Mike Elizondo Mike Elizondo (born October 22, 1972) is an American producer, songwriter, and multi-instrumentalist. A protege of Dr. Dre, Elizondo has worked with 50 Cent, Eminem, Carrie Underwood, Fiona Apple, Mastodon, Ry Cooder, Skylar Grey, Twenty ...
– composer * David Garcia – composer * Devin Guisande – composer * Kyle Guisande – composer *
Tommee Profitt Tommee James Profitt (born November 12, 1984) is an American songwriter and producer. Biography Profitt is originally from Grand Rapids, Michigan, United States. He moved to Nashville, Tennessee in 2017 to continue his music career. He has w ...
– composer * Ruelle – guest vocals Production * Vinnie Alibrandi – post-producer * Chris Athens – mastering *
Mike Bozzi Mike Bozzi is an American mastering engineer at Bernie Grundman Mastering in Hollywood, California. He won a Grammy Award for Record of the Year for mastering Childish Gambino's " This Is America", and is a six-time nominee for the Grammy Awa ...
– mastering * David Garcia – producer * Tommee Profitt – producer Design * NF – art direction * Jon Taylor Sweet – photography * Joshua Wurzelbacher – art direction, package design


Charts


Weekly charts


Year-end charts


Certifications


References

{{Authority control 2017 albums NF (rapper) albums