Pepsi Twist is a
lemon
The lemon (''Citrus limon'') is a species of small evergreen trees in the flowering plant family Rutaceae, native to Asia, primarily Northeast India (Assam), Northern Myanmar or China.
The tree's ellipsoidal yellow fruit is used for culin ...
flavored
cola
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imita ...
, marketed by
PepsiCo
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...
as an alternative to regular
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi was ...
.
History
The first incarnation of Pepsi Light was cola and lemon flavor with 50% fewer calories. It was soon replaced with lemon-flavored diet cola of the same name in the 1970s and 1980s in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
called
Pepsi Light
Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as ''Diet Pepsi'' the following year, becom ...
, which was lemon-flavored by necessity to counteract the aftertaste of the artificial sweetener
saccharin
Saccharin (''aka'' saccharine, Sodium sacchari) is an artificial sweetener with effectively no nutritional value. It is about 550 times as sweet as sucrose but has a bitter or metallic aftertaste, especially at high concentrations. Saccharin is ...
. When
aspartame
Aspartame is an artificial non-saccharide sweetener 200 times sweeter than sucrose and is commonly used as a sugar substitute in foods and beverages. It is a methyl ester of the aspartic acid/phenylalanine dipeptide with the trade names ...
became more widely available, the lemon flavoring was removed from the newly rechristened
Diet Pepsi
Diet Pepsi is a Diet drink, diet carbonation, carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio (soda), Patio Diet Cola, it was re-branded as ' ...
.
Pepsi Twist was introduced in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
on July 12, 2000 and again on June 12, 2001 until it was discontinued in the summer of 2006.
Pepsi launched Pepsi A-ha, with a lemon flavor in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
, in 2002.
Pepsi Twist was marketed in
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
(with
lime
Lime commonly refers to:
* Lime (fruit), a green citrus fruit
* Lime (material), inorganic materials containing calcium, usually calcium oxide or calcium hydroxide
* Lime (color), a color between yellow and green
Lime may also refer to:
Botany ...
instead of lemon), where a limited-edition version was also sold, the Pepsi Twistão, with an even stronger lime flavor.
It has also been released in
Portugal
Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
as a limited edition during summer, and has remained popular.
In the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
, it was released in 2002 and was an instant hit among the teenagers but failed to capture the market.
Pepsi Twist was also marketed in
Pakistan
Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...
in 2006. The product failed to capture the market, but it is still available in some supermarkets.
It is marketed in
Romania
Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon.
It is available in
Albania
Albania ( ; sq, Shqipëri or ), or , also or . officially the Republic of Albania ( sq, Republika e Shqipërisë), is a country in Southeastern Europe. It is located on the Adriatic and Ionian Seas within the Mediterranean Sea and shares ...
,
Greece
Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...
, and
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
, and selected supermarkets in
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
.
It was introduced in
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
in the summer of 2002 and in
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
in late 2002. It is still a fairly popular drink in the former.
It was also released in
Bosnia and Herzegovina
Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and often known informally as Bosnia, is a country at the crossroads of south and southeast Europe, located in the Balkans. Bosnia and H ...
in the late 2006. It is still marketing today, and it outsells the original Pepsi.
In the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
,
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
and
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
, the original Pepsi Twist was sold for a while, and was replaced by Pepsi Max Twist, a "lemon and lime" version which has also been discontinued. It has since been returned under the "Pepsi Max Cool Lemon" brand.
In
Ukraine
Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
, Pepsi Twist was marketed and sold during 2004. In 2012 reintroduced under "Pepsi +1" logo and "Pepsi-Twist" trade name.
Pepsi Twist made a brief return in the Summer of 2008 with the NFL Kickoff Limited Edition Flavor, which boasted that it was Pepsi "with a kick of Lemon."
In
Czech Republic
The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...
and
Slovakia
Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...
, Pepsi Twist was introduced in 2002, its diet counterpart
Pepsi Twist Light
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi was ...
was introduced in January 2003. Both versions are still being sold.
In
Latvia
Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...
, Pepsi Twist was introduced in late 2011.
In
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
, 10 years after Pepsi Twist was introduced, PepsiCo decided to introduce Pepsi Light Lemon.
In
Cyprus
Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is geo ...
, Pepsi Twist is introduced in the start of 2014.
In
Uruguay
Uruguay (; ), officially the Oriental Republic of Uruguay ( es, República Oriental del Uruguay), is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast; while bordering ...
, Pepsi Twist was first launched in 2005. Now, 10 years after reintroduced in limited edition. September 2015.
In July 2017, it was brought back as a limited time offer in
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
.
Marketing
The product was advertised during
Super Bowl
The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...
2003, with
Ozzy,
Jack
Jack may refer to:
Places
* Jack, Alabama, US, an unincorporated community
* Jack, Missouri, US, an unincorporated community
* Jack County, Texas, a county in Texas, USA
People and fictional characters
* Jack (given name), a male given name, ...
, and
Kelly Osbourne
Kelly Michelle Lee Osbourne (born 27 October 1984) is an English television personality, singer, actress, model, and fashion designer. The daughter of Ozzy and Sharon Osbourne, she appeared on the reality show ''The Osbournes'' (2002–2005) w ...
appearing in the commercial, along with
Florence Henderson
Florence Agnes Henderson (February 14, 1934 – November 24, 2016) was an American actress. With a career spanning six decades, she is best known for her starring role as Carol Brady on the ABC sitcom ''The Brady Bunch''. Henderson also appeare ...
and
Donny and
Marie Osmond
Olive Marie Osmond (born October 13, 1959) is an American singer, actress, television host, and a member of the show business family the Osmonds. Although she was never part of her family's singing group, she gained success as a country and pop ...
.
It was also endorsed by pop singer
Britney Spears
Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
in 2002 and 2003 as part of her contract with the company; it also appeared in a promotion with ''
Austin Powers in Goldmember
''Austin Powers in Goldmember'' is a 2002 American spy comedy film directed by Jay Roach. It is the third in the ''Austin Powers'' film series and stars Mike Myers in four roles: Austin Powers, Dr. Evil, Goldmember, and Fat Bastard. Myers and M ...
''.
The product appears to be no longer actively marketed and does not appear on the list of brands on Pepsi's official website. Pepsi Twist production was ended in the U.S. during the summer of 2006, however the drink is still available in
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
,
Serbia
Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...
,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
and some other nations.
In 2005, Japanese toy company
Takara
Takara Co., Ltd. (株式会社タカラ) was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy Co., Ltd. to form Takara Tomy. The Takara motto was 遊びは文化」("playing is culture").
Products Toys
In ...
released a special edition
Transformers
''Transformers'' is a media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. It primarily follows the Autobots and the Decepticons, two alien robot factions at war that can transform into other forms, suc ...
Optimus Prime
Optimus Prime, , is a fictional Character (arts), character in the ''Transformers'' franchise. The Transformers characters were developed for an American market after Hasbro representatives visited the 1983 Tokyo Toy Show. The characters were ...
(known as "Convoy" in Japan) figure in Pepsi colors with a bottle/can holding trailer. Known as ''Pepsi Convoy'', this figure comes pre-packaged with a cardboard Pepsi Twist bottle. This figure was later released two years later in America as "Pepsi Optimus Prime", with some slight modifications.
In 2008, the product was briefly re-introduced before the
American football
American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...
season but was in short supply.
Professional wrestler
CM Punk
Phillip Jack Brooks (born October 26, 1978), better known by the ring name CM Punk, is an American professional wrestler, sports commentator, actor, and retired mixed martial artist currently signed to All Elite Wrestling (AEW). Best known for ...
dubbed one of his signature moves the Pepsi Twist.
See also
*
List of Pepsi types
PepsiCo has produced a number of variations on its primary cola, Pepsi, over the years, including the following:
Regular Varieties North America
Europe
Japan
*Pepsi Carnival: A tropical fruit-flavored Pepsi available in Japan for a l ...
References
{{Varieties of Pepsi
PepsiCo cola brands
Products introduced in 2000
Discontinued soft drinks