Pepsi Twist

Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi.

History

The first incarnation of Pepsi Light was cola and lemon flavor with 50% fewer calories. It was soon replaced with lemon-flavored diet cola of the same name in the 1970s and 1980s in the United States called Pepsi Light, which was lemon-flavored by necessity to counteract the aftertaste of the artificial sweetener saccharin. When aspartame became more widely available, the lemon flavoring was removed from the newly rechristened Diet Pepsi.

Pepsi Twist was introduced in the United States on July 12, 2000 and again on June 12, 2001, until it was discontinued in the summer of 2006.

International Availability

Pepsi Twist was launched in the United Kingdom by Britvic in July 2002, being the first launch of a Pepsi brand variant in the UK since Pepsi Max in 1993. The drink was soon discontinued in the UK, with Britvic announcing a similar drink for their Pepsi Max range - Lemon and Lime Twist, in November 2004.

Pepsi launched Pepsi A-ha, with a lemon flavor in India in 2002.

Pepsi Twist was released in Brazil (with lime instead of lemon), where a limited-edition version was also sold, the Pepsi Twistão, with an even stronger lime flavor.

It has also been released in Portugal as a limited edition during summer, and has remained popular.

In the Philippines, it was released in 2002, and was an instant hit among the teenagers, but failed to capture the market.

Pepsi Twist was also released in Pakistan in 2006. The product failed to capture the market, but it is still available in some supermarkets.

It is marketed in Romania under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon.

It is available in Albania, Greece and China, and selected supermarkets in Germany.

It was introduced in Poland in the summer of 2002 and in Italy in late 2002. It is still a fairly popular drink in the former.

It was also released in Bosnia and Herzegovina in the late 2006. It is still available today, and it outsells the original Pepsi.

In the Netherlands and Belgium, the original Pepsi Twist was sold for a while, and was replaced by Pepsi Max Twist, a "lemon and lime" version, which has also been discontinued. It has since been returned under the "Pepsi Max Cool Lemon" brand.

In Ukraine, Pepsi Twist was released in 2004. In 2012, it was reintroduced under the "Pepsi +1" logo and "Pepsi-Twist" trade name.

Pepsi Twist made a brief return in the summer of 2008, with the NFL Kickoff Limited Edition Flavor, which boasted that it was Pepsi "with a kick of lemon."

In Czech Republic and Slovakia, Pepsi Twist was introduced in 2002, its diet counterpart Pepsi Twist Light was introduced in January 2003. Both versions are still being sold.

In Latvia, Pepsi Twist was introduced in late 2011.

In Poland, ten years after Pepsi Twist was introduced, PepsiCo decided to introduce Pepsi Light Lemon.

In Cyprus, Pepsi Twist was introduced at the start of 2014.

In Argentina, it went on sale in 2002, the following year "Pepsi Twist Light" was launched, until it was withdrawn from the market in 2004. At the end of 2023 they announced its return as "Pepsi Twist Black".

In Uruguay, Pepsi Twist was first launched in 2005. Ten years later, it was reintroduced in a limited edition in September 2015.

In July 2017, it was brought back as a limited time offer in Canada.

Marketing

The product was advertised during Super Bowl 2003, with Ozzy, Jack and Kelly Osbourne appearing in the commercial, along with Florence Henderson and Donny and Marie Osmond and Gareth Gates

It was also endorsed by pop singer Britney Spears in 2002 and 2003, as part of her contract with the company; it also appeared as a promotional tie-in with ''Austin Powers in Goldmember''.

The product appears to be no longer actively marketed and does not appear on the list of brands on Pepsi's official website. Pepsi Twist production was ended in the U.S. during the summer of 2006, however the drink is still available in Poland, Germany, Italy, Serbia, China and some other nations.

In 2005, Japanese toy company Takara released a special edition Transformers Optimus Prime (known as "Convoy" in Japan) figure in Pepsi colours, with a bottle/can holding trailer. Known as ''Pepsi Convoy'', this figure comes pre-packaged with a cardboard Pepsi Twist bottle. This figure was later released two years later in America as "Pepsi Optimus Prime", with some slight modifications.

In 2008, the product was briefly re-introduced before the American football season, but was in short supply.

Professional wrestler CM Punk dubbed one of his signature moves the Pepsi Twist.

Mascots

In 2002 a pair of lime mascots (although referred to as lemons) were created for a TV commercial in Brazil dubbed by actors and comedians Lúcio Mauro Filho and Bruno Mazzeo, involving a style of acid humor. The popularity of the commercials involving the characters led to them becoming brand mascots, often returning to appear together every time the brand was relaunched and sometimes also appearing printed on the cans.

In 2007, plush toys of the characters were distributed through a campaign called "Toma que o Limão é seu" ("Take the Lemon, it's yours"). The plushes were distributed again in 2014 in another promotion.

In 2016 a female lime (referred to as "limoa") appeared in a commercial being voiced by singer Anitta. The characters also appeared in a collaboration with the Ruffles brand for the launch of Ruffles' lemon flavor.

In 2018 another mascot was created for the limited ginger flavor also sold under the Pepsi Twist brand, called Gengibrão.

See also

* List of Pepsi types

References

{{Varieties of Pepsi

PepsiCo cola brands
Products introduced in 2000
Discontinued soft drinks