Pepsi Raw was a cola

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

created by

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

and

Britvic Britvic plc is a British producer of soft drinks based in Hemel Hempstead, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It produces soft drinks under its own name, and several other brands. Hist ...

exclusively introduced in the United Kingdom in 2008 as a "Sparkling Cola Drink with Natural Plant Extracts". Pepsi Raw contained naturally sourced ingredients that were free from artificial flavouring, colourings, preservatives and sweeteners. Advertising for Pepsi Raw presented the product as a natural alternative to other colas. Pepsi Raw was also marketed in Norway and Australia. In the United States and Mexico a similar product was being marketed under the name Pepsi Natural. In September 2010, it was announced that Pepsi Raw was to be withdrawn from the UK market.

Ingredients

Sparkling water Carbonated water (also known as soda water, sparkling water, fizzy water, club soda, water with gas, in many places as mineral water, or especially in the United States as seltzer or seltzer water) is water containing dissolved carbon dioxide gas, ...

. *

Cane sugar Sucrose, a disaccharide, is a sugar composed of glucose and fructose subunits. It is produced naturally in plants and is the main constituent of white sugar. It has the molecular formula . For human consumption, sucrose is extracted and refined ...

. *

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

extract. *Colour: plain

caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...

. *Natural plant extracts (including natural

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine t ...

and

kola nut The term kola nut usually refers to the seeds of certain species of plant of the genus ''Cola'', placed formerly in the cocoa family Sterculiaceae and now usually subsumed in the mallow family Malvaceae (as subfamily Sterculioideae). These cola ...

extract). * citric, tartaric and

lactic acid Lactic acid is an organic acid. It has a molecular formula . It is white in the solid state and it is miscible with water. When in the dissolved state, it forms a colorless solution. Production includes both artificial synthesis as well as natu ...

s. *Stabilizer:

gum arabic Gum arabic, also known as gum sudani, acacia gum, Arabic gum, gum acacia, acacia, Senegal gum, Indian gum, and by other names, is a natural gum originally consisting of the hardened sap of two species of the '' Acacia'' tree, ''Senegalia sen ...

. *Thickener:

xanthan gum Xanthan gum () is a polysaccharide with many industrial uses, including as a common food additive. It is an effective thickening agent, emulsifier, and stabilizer that prevents ingredients from separating. It can be produced from simple sugars u ...

Nutritional information

Nutritional information per 300ml bottle: *Energy (Kcal): 117 *Protein (g): 0 *Carbohydrates (g): 29.7 *Of which Sugars (g): 28.8 *Fat (g): 0 *Saturates (g): 0 *Fibre (g): 0 *Sodium (g): Trace Nutritional Information per 100ml: *Energy (Kcal): 39 *Protein (g): 0 *Carbohydrates (g): 9.9 *Of which Sugars (g): 9.6 *Fat (g): 0 *Saturates (g): 0 *Fibre (g): 0 *Sodium (g): Trace

Availability and packaging

Pepsi Raw was sold in the United Kingdom across the following outlets: ASDA, Sainsbury's, Somerfield, Morrison's, Tesco, All Bar One, Selfridges, Harvey Nichols, Waitrose, Boots, WHSmith and Superdrug. It was sold individually in 300ml glass bottles, 150 ml cans and 250ml cans. It was also available in four-bottle and four-can multipacks. Pepsi Natural was sold in the United States at these outlets:

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

(Minnesota, California and Pennsylvania),

Costco Costco Wholesale Corporation (doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only big-box retail stores (warehouse club). As of 2022, Costco i ...

Ralphs Ralphs is an American supermarket chain in Southern California. The largest subsidiary of Cincinnati-based Kroger, it is the oldest such chain west of the Mississippi River. Kroger also operates stores under the Food 4 Less and Foods Co. names ...

Albertsons Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-large ...

and Woodmans. Pepsi Natural was marketed in parts of the US in an 8 fl oz (237 ml) and a 12 fl oz (355 ml) glass bottle. Currently, Pepsi Natural is not sold in the US. This was due to it not selling as well as Pepsi had hoped and so it was discontinued. Currently, there are no plans to reintroduce the product. In July 2010 Pepsi Raw was introduced in Norway. It was sold individually in 1.5l, 0.5l and 0.3l bottles. As of May 2011 Pepsi Raw is no longer available in Norway. As of February 2011 Pepsi Raw is now available in Australia in 250mL cans, being sold exclusively at 7-11. The product is imported from the UK.

Marketing

To help promote Pepsi Raw, an experiential marketing campaign dubbed "Natural Born Cola" was launched. Promotional workers traveled to grocery retail, shopping malls, train stations, offices and via roaming hit squads in key cities nationwide. During the 6 week campaign 1,295,500 bottles of Pepsi Raw were distributed with 82% of consumers saying they liked the taste and a further 75% claiming they would go on to buy it.

References

* http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3353735.ece * http://pepsiproductfacts.com/infobyproduct.php?prod_size=12&brand_fam_id=1051&brand_id=1000&product=Pepsi+Natural *

External links