Pepe Jeans London is a

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more warp threads. This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck. While a denim predecessor known as dungaree has been pr ...

and

casual wear Casual wear (or casual attire or clothing) is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasisi ...

jeans brand established in the

Portobello Road Portobello Road is a street in the Notting Hill district of the Royal Borough of Kensington and Chelsea in west London. It runs almost the length of Notting Hill from south to north, roughly parallel with Ladbroke Grove. On Saturdays it is ...

area of London in 1973, and now based in

Sant Feliu de Llobregat Sant Feliu de Llobregat () is an industrial city and municipality in Catalonia, Spain, in the province of Barcelona. It is the capital of the comarca of Baix Llobregat, and the see of a bishopric since June 2005. Geography Sant Feliu is situated ...

, Spain.

Carlos Ortega Carlos Alfonso Ortega Carvajal (born c. 1945) is a former union and political leader in Venezuela. Ortega, then head of Fedepetrol, the oil workers union, was elected leader of the Confederación de Trabajadores de Venezuela (CTV) union federati ...

was the CEO, and owns more than 20% of the company.

History

Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at

Portobello Road Market Portobello Road is a street in the Notting Hill district of the Royal Borough of Kensington and Chelsea in west London. It runs almost the length of Notting Hill from south to north, roughly parallel with Ladbroke Grove. On Saturdays it is ...

in London, before expanding to a store in

Carnaby Street Carnaby Street is a pedestrianised shopping street in Soho in the City of Westminster, Central London. Close to Oxford Street and Regent Street, it is home to fashion and lifestyle retailers, including many independent fashion boutiques. Stre ...

and then into Europe in the 1980s. In 1988, Pepe Jeans was owned by Arun, Nitin and Milan Shah. In February 2015, Pepe Jeans and

Hackett London Hackett Limited is a British Multichannel retailing, multi-channel retailer of clothing for men and boys, with a broad range of apparel and Fashion accessory, accessories. It was founded in 1983 in London, England. As of June 2019, the company h ...

(part of the Pepe Jeans Group) were bought by the Lebanese

M1 Group M1 group is a diversified investment holdings group based in Beirut, Lebanon. Its CEO is Azmi Mikati. Origin The business was created in the early 1980s by Taha Mikati and Najib Mikati, the latter of whom became Prime Minister of Lebanon in ...

, and the

LVMH LVMH Moët Hennessy Louis Vuitton (), commonly known as LVMH, is a French holding multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris. The company was formed in 1987 through the merger of fashion house ...

subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 per cent), Artá Capital (16.4 per cent), L Capital Europe (11.5 per cent), and its managers. In 2015, Pepe Jeans announced the Group was adding a new brand, Norton Clothing, a tribute to the British motorcycle brand founded in 1898. In September 2019, Marcella Wartenbergh became CEO of Pepe Jeans Group.

References

External links

Official website
{{Portal bar, Fashion, Spain, Companies Clothing brands Jeans by brand Clothing brands of Spain British companies established in 1973 Spanish companies established in 1973 Clothing companies established in 1973 Retail companies established in 1973 Companies based in Catalonia Manufacturing companies of Spain