Penta Hotels is a

hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a ref ...

brand with 28 hotels with this name across Europe and Asia .

Business overview

Penta's hotels feature Penta PlayerPad Rooms featuring gaming consoles and other arcades facilities. The brand also pioneered the "check in at the bar" concept. The hotels feature a combination of a lobby and a lounge designed to encourage guests to spend leisure time there.

History

Original Penta Hotels chain

The company was established in 1971 as Penta Hotels. It was named Penta because it was a joint venture between five airlines,

Lufthansa Deutsche Lufthansa AG (), commonly shortened to Lufthansa, is the flag carrier of Germany. When combined with its subsidiaries, it is the second- largest airline in Europe in terms of passengers carried. Lufthansa is one of the five founding m ...

Swissair Swissair AG/ S.A. (German: Schweizerische Luftverkehr-AG; French: S.A. Suisse pour la Navigation Aérienne) was the national airline of Switzerland between its founding in 1931 and bankruptcy in 2002. It was formed from a merger between Bal ...

Alitalia Alitalia - Società Aerea Italiana Società per azioni, S.p.A., operating as Alitalia (), was an Italian airline which was once the flag carrier and largest airline of Italy. The company had its head office in Fiumicino, Metropolitan City of ...

BOAC British Overseas Airways Corporation (BOAC) was the British state-owned airline created in 1939 by the merger of Imperial Airways and British Airways Ltd. It continued operating overseas services throughout World War II. After the passi ...

and BEA. The hotels were located in major gateway cities where the airlines flew, to offer accommodations to passengers and flight crew members from the partner airlines. In 1984 Lufthansa bought a controlling interest in the chain from

British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a populati ...

, which had been formed in 1974 by the merger of BOAC and BEA. In 1993, German investor Dieter Bock, CEO of

Lonrho Lonrho is a London-based conglomerate that was established in 1998 as Lonrho Africa plc. It is engaged in multiple business sectors in Africa, mainly agribusiness, infrastructure, transport, hospitality and support services. History Lonrho ...

, one of the chain's owners, arranged its sale to Hong Kong businessman

Cheng Yu-tung Cheng Yu-tung GBM (; 8 August 1925 – 29 September 2016) was a Hong Kong billionaire with extensive property investment, development and service businesses, hotels, infrastructure, jewellery retailing and transportation interests in Hong Kong, ...

Renaissance Hotels Renaissance Hotels is a luxury hotel brand of Marriott International. It was founded in 1981 as Ramada Renaissance, an upscale brand of Ramada Inns. In 1989 the brand was relaunched as Renaissance Hotels. It was bought by Marriott in 1997. As o ...

acquired the management rights of 12 Penta hotels in Europe, and held the rights of nine hotels in 1994.

Modern Pentahotels chain

Rosewood Hotel Group Rosewood Hotel Group, also known for its former trading names New World Hotel Group, New World Hospitality and legal names New World Hotel Management (BVI) Limited, New World Hotel Management Limited is a Hong Kong-based multi-national hotel man ...

(at that time known as

New World Hospitality Rosewood Hotel Group, also known for its former trading names New World Hotel Group, New World Hospitality and legal names New World Hotel Management (BVI) Limited, New World Hotel Management Limited is a Hong Kong-based multi-national hotel man ...

, a subsidiary of

New World China Land New World China Land Limited is a wholly owned subsidiary of Hong Kong-based conglomerate New World Development, itself part of Chow Tai Fook group. New World China Land was spin off from New World Development in 1999 as a separate listed compan ...

until ) relaunched Pentahotels in 2007 with renovations to their properties in Europe. The Italian designer

Matteo Thun Matteo Thun (full name Mathäus Antonius Maria Graf von Thun and Hohenstein, 17 June 1952 Bolzano, Italy) is an Italian architect and designer. Biography Matteo Thun was born in Bolzano in 1952 as the first son of the South Tyrolean entrepreneuri ...

created the hotel chain's interior design. Pentahotel Shanghai was opened in October 2008 by

's New World Hotel Management Limited. In 2011, The Courtyard by Marriott Beijing was converted into pentahotel Beijing. The

Reading, Berkshire Reading ( ) is a town and borough in Berkshire, Southeast England, southeast England. Located in the Thames Valley at the confluence of the rivers River Thames, Thames and River Kennet, Kennet, the Great Western Main Line railway and the M4 mot ...

hotel was Pentahotels' first UK location and opened in 2009. In 2013, Pentahotels opened its first location in Hong Kong, and its second one in 2016. Chow Tai Fook group, via a subsidiary CTF Development, acquired 5 hotels in Belgium in April 2013. The hotels would be managed by Pentahotels after renovation. 2015 as a Penta hotel opened in Brussels. Chow Tai Fook is the ultimate parent company of Rosewood Hotel Group, which privatized the hotel group in 2015. In December 2013

acquired Pentahotels' European operation, which incorporated in Germany as Penta Hotels Germany GmbH and Penta Hotel Holdings Limited in the BVI for €13.5 million, from Chow Tai Fook. However, Chow Tai Fook privatized the whole hotel group in 2015. In 2016, Pentahotels launched the PentaPlayer Pad, a room type designed for gamers with a PlayStation 4, a pinball, and a gamer-themed design. The brand also launched its first location in France in

Roissy-en-France Roissy-en-France (, literally ''Roissy in France''; colloquially simply called Roissy) is a commune in the northeastern suburbs of Paris, France, in the Val-d'Oise department. It is located from the centre of Paris. In 2017, it had a population ...

. Pentahotels launched its repositioning in 2017 amidst stated plans for global expansion. Pentahotels announced its first Thai hotel with an opening planned for 2020. In May 2020, Rogier Braakman was named president of Pentahotels. The Moscow location opened in February 2019. As of 2020, Pentahotels is operated by Penta Hotels Worldwide GmbH, a subsidiary of 360 Operator GmbH. The ultimate owner was Centrifuge Holding GmbH.

References

External links