Pemberton's French Wine Coca advertisement

Pemberton's French Wine Coca was a

coca wine Coca wine is an alcoholic beverage combining wine with cocaine. One popular brand was ''Vin Mariani'', developed in 1863 by French-Corsican chemist and entrepreneur Angelo Mariani. At the end of the 19th century, the fear of drug abuse made coc ...

created by the druggist

John Pemberton John Stith Pemberton (July 8, 1831 – August 16, 1888) was an American pharmacist and Confederate States Army veteran who is best known as the inventor of Coca-Cola. In May 1886, he developed an early version of a beverage that would later bec ...

, the inventor of

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

. It was an alcoholic beverage, mixed with

coca Coca is any of the four cultivated plants in the family Erythroxylaceae, native to western South America. Coca is known worldwide for its psychoactive alkaloid, cocaine. The plant is grown as a cash crop in the Argentine Northwest, Bolivia, ...

, kola nut, and

damiana ''Turnera diffusa'', known as damiana, is a shrub native to southern Texas in the United States, Central America, Mexico, South America, and the Caribbean. It belongs to the family Passifloraceae. Damiana is a relatively small, woody shrub tha ...

. The original recipe contained the ingredient

cocaethylene Cocaethylene (ethylbenzoylecgonine) is the ethyl ester of benzoylecgonine. It is structurally similar to cocaine, which is the methyl ester of benzoylecgonine. Cocaethylene is formed by the liver when cocaine and ethanol coexist in the blood. I ...

(cocaine mixed with alcohol), which was removed, just like the alcohol had before it, in 1899 because of a

social stigma Social stigma is the disapproval of, or discrimination against, an individual or group based on perceived characteristics that serve to distinguish them from other members of a society. Social stigmas are commonly related to culture, gender, ra ...

surrounding the rampant use of cocaine at the time.

History

French wine coca is a combination of cocaethylene (a unique drug made by mixing cocaine and alcohol) and French wine. In 1863, a Parisian chemist Angelo Mariani combined coca and wine and started selling it under the name " Vin Mariani". This became extremely popular. Jules Verne, Alexander Dumas, and Arthur Conan Doyle were among literary figures said to have used it, and the chief rabbi of France is quoted to have said, "Praise be to Mariani's wine!" Pope Leo XIII reportedly carried a flask of it regularly and gave Mariani a medal. Seeing this commercial success, Dr. John Stith Pemberton in Columbus, Georgia – himself a morphine addict following an injury in the Civil War – set out to make his own version. He called it Pemberton's French Wine Coca and marketed it as a

panacea In Greek mythology, Panacea (Greek ''Πανάκεια'', Panakeia), a goddess of universal remedy, was the daughter of Asclepius and Epione. Panacea and her four sisters each performed a facet of Apollo's art: * Panacea (the goddess of univers ...

. Among many fantastic claims, he called it "a most wonderful invigorator of the sexual organs". In the 1880s, when former US President

Ulysses S. Grant Ulysses S. Grant (born Hiram Ulysses Grant ; April 27, 1822July 23, 1885) was an American military officer and politician who served as the 18th president of the United States from 1869 to 1877. As Commanding General, he led the Union Ar ...

was writing his memoirs, he drank Pemberton's French Wine Coca to fight a painful throat cancer. In an 1885 interview with the ''

Atlanta Journal ''The Atlanta Journal-Constitution'' is the only major daily newspaper in the metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger between ...

'', Pemberton claimed the drink would benefit "scientists, scholars, poets, divines, lawyers, physicians, and others devoted to extreme mental exertion." In 1885, when

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

and

Fulton County Fulton County is the name of eight counties in the United States of America. Most are named for Robert Fulton, inventor of the first practical steamboat: *Fulton County, Arkansas, named after Governor William Savin Fulton *Fulton County, Georgia *F ...

enacted

temperance Temperance may refer to: Moderation *Temperance movement, movement to reduce the amount of alcohol consumed *Temperance (virtue), habitual moderation in the indulgence of a natural appetite or passion Culture *Temperance (group), Canadian danc ...

legislation, Pemberton scrambled to develop a non-alcoholic version of his popular product. The result was an early version of

. The temperance legislation did not affect the inclusion of coca, which remained in the formula until early into the 20th century, when it was removed under the orders of then-

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

president

Asa Candler Asa Griggs Candler (December 30, 1851 – March 12, 1929) was an American business tycoon and politician who in 1888 purchased the Coca-Cola recipe for $238.98 from chemist John Stith Pemberton in Atlanta, Georgia. Candler founded The Coca-C ...

; coca leaf extract with the cocaine removed remains one of the flavors in Coca-Cola. Despite Atlanta's Temperance legislation, production of French Wine Coca continued until Pemberton's death in 1888; in 1887, French Wine Coca sold 720 bottles a day. The Coca-Cola recipe was eventually sold to Candler.

Uses

Pemberton claimed astounding medicinal properties for his French Wine Coca, which was marketed as a

patent medicine A patent medicine, sometimes called a proprietary medicine, is an over-the-counter (nonprescription) medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name (and sometimes a patent) and claimed ...

. French Wine Coca was marketed mostly to

upper class Upper class in modern societies is the social class composed of people who hold the highest social status, usually are the wealthiest members of class society, and wield the greatest political power. According to this view, the upper class is gen ...

intellectuals An intellectual is a person who engages in critical thinking, research, and reflection about the reality of society, and who proposes solutions for the normative problems of society. Coming from the world of culture, either as a creator or as ...

, afflicted with diseases believed to have been brought on by

urbanization Urbanization (or urbanisation) refers to the population shift from rural to urban areas, the corresponding decrease in the proportion of people living in rural areas, and the ways in which societies adapt to this change. It is predominantly t ...

and Atlanta's increasingly competitive business environment. The beverage was advertised as a cure for nerve trouble,

dyspepsia Indigestion, also known as dyspepsia or upset stomach, is a condition of impaired digestion. Symptoms may include upper abdominal fullness, heartburn, nausea, belching, or upper abdominal pain. People may also experience feeling full earlier ...

gastroparesis Gastroparesis (gastro- from Ancient Greek γαστήρ – gaster, "stomach"; and -paresis, πάρεσις – "partial paralysis"), also called delayed gastric emptying, is a medical disorder consisting of weak muscular contractions (peristalsis) ...

, mental and physical exhaustion, gastric irritability, wasting diseases,

constipation Constipation is a bowel dysfunction that makes bowel movements infrequent or hard to pass. The stool is often hard and dry. Other symptoms may include abdominal pain, bloating, and feeling as if one has not completely passed the bowel movement ...

, headache,

neurasthenia Neurasthenia (from the Ancient Greek νεῦρον ''neuron'' "nerve" and ἀσθενής ''asthenés'' "weak") is a term that was first used at least as early as 1829 for a mechanical weakness of the nerves and became a major diagnosis in North A ...

and impotence. It was also suggested as a cure for

morphine Morphine is a strong opiate that is found naturally in opium, a dark brown resin in poppies (''Papaver somniferum''). It is mainly used as a pain medication, and is also commonly used recreationally, or to make other illicit opioids. T ...

addiction Addiction is a neuropsychological disorder characterized by a persistent and intense urge to engage in certain behaviors, one of which is the usage of a drug, despite substantial harm and other negative consequences. Repetitive drug use o ...

, which was increasingly common after the

Civil War A civil war or intrastate war is a war between organized groups within the same state (or country). The aim of one side may be to take control of the country or a region, to achieve independence for a region, or to change government policies ...

References

External links

* {{cite web , url=http://www.collectorsweekly.com/stories/37305-pembertons-french-wine-coca-cola-prec , title=Pemberton's French Wine (Coca- Cola precurser ic Bottle , publisher=Collectors Weekly Cocaine Patent medicines Wineries in Georgia (U.S. state) Coca-Cola brands