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The Pelaco Sign is a heritage-listed
neon sign In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in Decem ...
located in the inner
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
suburb of
Richmond Richmond most often refers to: * Richmond, Virginia, the capital of Virginia, United States * Richmond, London, a part of London * Richmond, North Yorkshire, a town in England * Richmond, British Columbia, a city in Canada * Richmond, California, ...
. It was erected in 1939 as an advertisement for local shirt manufacturer
Pelaco Pelaco was an Australian clothing manufacturer based in Melbourne. Pelaco is best known for its men's shirts. The Pelaco sign over its former factory in Richmond is a Heritage Victoria listed landmark. Foundation The Pelaco brand was founded ...
. Melbourne-based
rockabilly Rockabilly is one of the earliest styles of rock and roll music. It dates back to the early 1950s in the United States, especially the Southern United States, South. As a genre it blends the sound of Western music (North America), Western music ...
group,
The Pelaco Brothers The Pelaco Brothers (sometimes seen as The Pelaco Bros.) were an Australian rockabilly band formed in 1974, with Joe Camilleri on saxophone and vocals, Stephen Cummings on lead vocals, Peter Lillie on guitar and vocals, Johnny Topper on bass ...
(1974–75), were named after the sign. The Pelaco sign is visible in many scenes of the 1986 film ''
Dogs In Space During the 1950s and 1960s the Soviet space program used dogs for sub-orbital and orbital space flights to determine whether human spaceflight was feasible. In this period, the Soviet Union launched missions with passenger slots for at le ...
''. High on a building on Richmond Hill, it can be seen from many suburbs away especially when lit at night. The building is located at 21-31 Goodwood Street, Richmond and now houses numerous businesses including radio stations Gold 104.3 and
KIIS 101.1 KIIS 1011 (official callsign: 3TTT) is a commercial FM radio station broadcasting in Melbourne, Victoria, Australia, on a frequency of 101.1 MHz and is the Melbourne affiliate of ARN's KIIS Network. The station was formerly known as 3DB ...
,
Madman Entertainment Madman Entertainment Pty. Ltd., also known as Madman Films, is an Australian distribution and rights management company headquartered in East Melbourne, Victoria, specialising in feature films, documentaries and television series across theatri ...
and media production company
Fremantle Media Fremantle (; formerly FremantleMedia) is a British multinational television production and distribution company based in London. Fremantle takes its name from Fremantle International, acquired by predecessor company All American Television in ...
and Authentic Entertainment.


See also

* Borsari's Corner in
Carlton, Victoria Carlton is an inner-city suburb in Melbourne, Victoria (Australia), Victoria, Australia, 3 km north of Melbourne's Melbourne central business district, Central Business District, located within the City of Melbourne Local government areas of Vic ...
*
Dingo Flour sign The Dingo Flour sign is a stylised silhouetted dingo in red on the side of a historic and heritage-listed working flour mill in North Fremantle, Western Australia. The mill is in a complex known as the Great Southern Roller Flour Mills Limi ...
in
North Fremantle, Western Australia North Fremantle is a suburb of Perth, Western Australia, located within the City of Fremantle, a local government area of the state. Its postcode is 6159. North Fremantle is situated on a peninsula, with the Indian Ocean bounding the west side ...
*
Nylex Clock The Nylex Clock is heritage listed as an iconic feature of Melbourne and is considered part of the popular culture of the city. It is neon sign sitting atop malting storage silos in the suburb of Cremorne, Victoria, Australia. It is located a ...
in
Cremorne, Victoria Cremorne is an inner-city suburb in Melbourne, Victoria, Australia, south-east of Melbourne's Central Business District, located within the City of Yarra local government area. Cremorne recorded a population of 2,158 at the 2021 census. It i ...
*
Skipping Girl Sign The Skipping Girl Sign or Skipping Girl Vinegar Sign, colloquially known as Little Audrey is an historic animated neon sign in the inner suburb of Abbotsford, Melbourne, and was possibly the first animated neon sign in Australia when first e ...
in
Abbotsford, Victoria Abbotsford ( wyi, Carran-carramulk) is an inner-city suburb in Melbourne, Victoria (Australia), Victoria, Australia, north-east of Melbourne's Melbourne City Centre, Central Business District, located within the City of Yarra Local government a ...


References


External links


Melbourne Neon: Pelaco
Landmarks in Melbourne Individual signs in Australia Billboards 1939 establishments in Australia Buildings and structures in the City of Yarra {{VictoriaAU-struct-stub