Peder Pedersen (26 April 1971 in

Randers Randers () is a city in Randers Municipality, Central Denmark Region on the Jutland peninsula. It is Denmark's sixth-largest city, with a population of 62,802 (as of 1 January 2022).Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Danish Realm, Kingdom of Denmark ...

) is a Danish film director, best known for his humorous

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

s and animated shorts. Since 1996 he has directed over 400 commercials for international brands such as

Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaste ...

Carlsberg Carlsberg may refer to: Places * Carlsberg (district), a district in Copenhagen, Denmark ** Carlsberg station, its train station * Carlsberg, Germany, a municipality in Rhineland-Palatinate, Germany * Carlsberg Fjord, Greenland Other uses * Carlsbe ...

Lego Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlocking ...

McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...

Bayer Bayer AG (, commonly pronounced ; ) is a German multinational corporation, multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Headquartered in Leverkusen, Bayer's areas of busi ...

and

Panasonic formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation, headquartered in Kadoma, Osaka, Kadoma, Osaka P ...

, as well as appr. 35 music videos for such bands as

The Raveonettes The Raveonettes are a Danish indie rock duo, consisting of Sune Rose Wagner on guitar, instruments and vocals, and Sharin Foo on bass, guitar and vocals. Their music is characterized by close two-part vocal harmonies inspired by The Everly Bro ...

VETO A veto is a legal power to unilaterally stop an official action. In the most typical case, a president or monarch vetoes a bill to stop it from becoming law. In many countries, veto powers are established in the country's constitution. Veto ...

Superheroes A superhero or superheroine is a stock character that typically possesses ''superpowers'', abilities beyond those of ordinary people, and fits the role of the hero, typically using his or her powers to help the world become a better place, ...

and

Aqua Aqua is the Latin word for water. It is used in many words which relate to water, such as aquatic life. In English, it may also refer to: Arts * Aqua (color), a greenish-blue color Business * Aqua (skyscraper), an 82-story residential skysc ...

. ''

Barbie Girl "Barbie Girl" is a song by Danish-Norwegian dance-pop group Aqua. It was released in April 1997 as the third single from the group's debut studio album, ''Aquarium'' (1997). The song was written by Søren Rasted, Claus Norreen, René Dif, and Le ...

'' and his other cheerful, cartoony music videos for

helped fuel the wave of bubblegum dance pop music. In 2008 he worked on

Indiana Jones ''Indiana Jones'' is an American media franchise based on the adventures of Dr. Henry Walton "Indiana" Jones, Jr., a fictional professor of archaeology, that began in 1981 with the film '' Raiders of the Lost Ark''. In 1984, a prequel, '' Th ...

mini-epic, ''

Lego Indiana Jones and the Raiders of the Lost Brick Lego ''Indiana Jones'' (stylized as LEGO ''Indiana Jones'') was a Lego theme based on the ''Indiana Jones'' film franchise, licensed from Lucasfilm. The exclusive franchise (for the 'Construction Category Rights') was first announced in June 2 ...

'' (2008). It led to the follow-ups '' Lego Star Wars: The Quest for R2-D2'' (2009) and '' Lego Star Wars: Bombad Bounty'' (2010). He has received several nominations and awards for his commercials at

Cannes Lions The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

etc. and is the director with most wins and most nominations for Best Music Video at the

Danish Music Awards The Danish Music Awards (DMA) is a Danish award show. The show has been arranged by IFPI since 1989, and was originally called ''IFPI-prisen'' ("IFPI-Award") until 1991, when it changed its name to ''Dansk Grammy'' ("Danish Grammy"). It was chang ...

(previously called Dansk Grammy). Peder Pedersen has also directed the documentary-films ''When the Music’s Over – i Jim Morrisons fodspor'' (1996) and ''Kontrol: P-vagten'' (1999), as well as many other short films in a variety of genres from horror and action to drama and comedy, including ''The End'' (1999), ''Code of Conduct'' (2001), ''Stille hjerte'' (2002) and ''Det hvide guld'' (2009). The latter won first prize at the 2009 BornShorts Film Festival.BornShort Film Festival winners 2009
/ref> He originally made a mark as publisher and editor of ''Inferno'' (1989–96), a Danish

film journal ''Film Journal International'' was a motion-picture industry trade magazine published by the American company Prometheus Global Media. It was a sister publication of ''Adweek'', ''Billboard'', ''The Hollywood Reporter'', and other periodicals. Hi ...

dedicated to horror and

science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel unive ...

films.

Short films

*''Friday the 13th the Final Chapter Part II'' (co-director) (1986) *''Mark Damon: Mission Matrix'' (co-director) (1986) *''Skriig'' (co-director) (1986) *''Schoolcamp Massacre'' (1988) *''Slut!'' (1991) *''Lykantrop'' (1991) *''En ulv i fåreklæder - bag kulisserne på Lykantrop'' (1991) *''Vågn op!'' (1993) *''Memoria'' (1993) *''Destination: Frihed'' (1993) *''When the Music’s Over – i Jim Morrisons fodspor'' (1997) *''The End'' (1999) *''Kontrol: P-vagten'' (1999) *''Code of Conduct'' (2001) *''Stille hjerte'' (2002) *''

'' (2008) *''Det hvide guld'' (2009) *'' Lego Star Wars: The Quest for R2-D2'' (2009) *'' Lego Star Wars: Bombad Bounty'' (2010) *'' Lego City: Hot Chase'' (2011)

References

External links

*
Peder Pedersen official site

Lego's Indiana Jones mini-epics

''Lego Star Wars: The Quest for R2-D2'' at YouTube
{{DEFAULTSORT:Pedersen, Peder 1971 births Danish film directors Living people Aqua (band) People from Randers