Pearpop is an American
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
collaboration platform headquartered in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. The company was co-founded by Cole Mason and
Guy Oseary
Guy Harley Oseary ( he, גיא עוזרי; born October 3, 1972) is an Israeli-American talent manager and writer. His clients include Madonna, U2 and the Red Hot Chili Peppers.
Biography
Guy Oseary was born on October 3, 1972, in Jerusale ...
in October 2020. The platform's main feature is "Challenges," which allows brands to instantly activate creator campaigns, on-demand. Since its launch, the platform has gained more than 200,000 creators across TikTok, Instagram, and Twitter including
Heidi Klum
Heidi Klum (; born 1 June 1973) is a German-American model, television host, producer, and businesswoman. She appeared on the cover of the ''Sports Illustrated Swimsuit Issue'' in 1998 and was the first German model to become a Victoria's Secre ...
,
Loren Gray
Loren Gray Beech (born April 19, 2002) is an American social media personality and singer best known for the TikTok career she began in 2016, at the age of 13. She is the seventeenth most-followed individual on TikTok as of December 2022, and w ...
,
Snoop Dogg
Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, " ...
and
Tony Hawk
Anthony Frank Hawk (born May 12, 1968), nicknamed Birdman, is an American professional skateboarder, entrepreneur, and the owner of the skateboard company Birdhouse. A pioneer of modern vertical skateboarding, Hawk completed the first documen ...
, among others.
History
Founding
Cole Mason, an ex-YouTube creator and model signed to
Ford Models
Ford Models, originally the Ford Modeling Agency, is an American international modeling agency based in New York City. It was established in 1946 by Eileen Ford and her husband Gerard W. Ford.
Company
Ford Models was started in 1946 by Eileen ...
, co-founded the company with Guy Oseary in October 2020 after identifying that there was no platform which allowed creators to predictably earn a living creating content.
Fundraising History
In April 2021, Pearpop announced it raised a $10 million
Series A from
Alexis Ohanian's venture capital firm Seven Seven Six, following its $6 million seed round from Guy Oseary and
Ashton Kutcher. The company also has a variety of
angel investor
An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...
s including
Amy Schumer,
The Chainsmokers
The Chainsmokers are an American electronic DJ and production duo consisting of Alexander "Alex" Pall and Andrew "Drew" Taggart. They started out by releasing remixes of songs by indie artists. The EDM- pop duo achieved a breakthrough with the ...
,
Diddy,
Gary Vaynerchuk and others.
Product Offerings
Pearpop is a two-sided marketplace marketplace enabling creators to "Earn a Living Doing What They Love," directly enabling brand-to-creator collaboration as well as creator-to-creator collaboration. With Pearpop Challenges, brands can instantly activate creator campaigns, on-demand. Brands pay creators on a pay-for-performance basis. Pearpop verifies all creators and submissions are monitored 24/7 to ensure brand safety. The company works with large Fortune 500 brands including Netflix, Amazon, and others, as well as musical artists like Shawn Mendes, Doja Cat, and Madonna.
Recognition & Milestones
* Pearpop was named to 2022 Fast Company's Most Company's Innovative Companies List, at #7 on the Social Media List
* Pearpop was named the "Airbnb of the Creator Economy" by Forbes
* CEO Cole Mason was named to the prestigious Forbes 30 under 30 List in November 2021
* In 2022, Pearpop appointed advertising & marketing executive Alex Morrison as Chief Marketing Officer
* In June 2022, Pearpop launched the first ever TikTok Live scripted comedy series,
starring TikTok star Jericho Menke.
Reference section
External links
* {{Official website, www.pearpop.com
Internet properties established in 2020
Social media companies of the United States
2020 establishments in California
Companies based in Los Angeles