The Buckwheat Boyz was an American novelty group founded by Marcus Bowens and Jermaine Fuller, with the later addition of J.J. O'Neal and Dougy Williams. The Buckwheat Boyz were signed by

Koch Records MNRK Music Group (pronounced "monarch", formerly known as Koch Records and eOne Music) is a New York City-based independent record label and music management company. It was formed in 2009 from the music assets of Koch Entertainment, which had b ...

, and recorded their first and only full-length record. The 2001 single "Peanut Butter Jelly Time", produced by Chip-Man, from this self-titled debut album became a popular

internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...

after a

Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * Flash (DC Comics character), several DC Comics superheroes with super speed: ** Flash (Barry Allen) ** Flash (Jay Garrick) ** Wally West, the first Kid ...

-animated music video featuring a dancing banana garnered attention online. The popularity of the song increased as it was featured on television series such as ''

The Proud Family ''The Proud Family'' is an American animated television series created by Bruce W. Smith that originally ran on Disney Channel from September 15, 2001, to August 19, 2005. A revival, known as '' The Proud Family: Louder and Prouder'', was announ ...

'' and ''

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'', and fellow

Flash-animated Adobe Flash animation or Adobe Flash cartoon (formerly Macromedia Flash animation, Macromedia Flash cartoon, FutureSplash animation, and FutureSplash cartoon) is an animation that is created with the Adobe Animate (formerly Flash Professional) p ...

series including ''Super Mario Bros. Z''.

Legacy

Their song "Ice Cream and Cake" quickly rose in popularity after being featured in a 2009

Baskin-Robbins Baskin-Robbins is an American multinational chain of ice cream and cake speciality shops owned by Inspire Brands. Based in Canton, Massachusetts, Baskin-Robbins was founded in 1945 by Burt Baskin (1913–1967) and Irv Robbins (1917–2008) in ...

marketing campaign, which included a

television commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

and an ''Ice Cream and Cake Dance Video Contest''. In August 2009, Baskin-Robbins kicked off the contest by hosting the ''

Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...

Largest Cheerleading Dance'' event with

Mario Lopez Mario Lopez (born October 10, 1973) is an American actor and television host. He has appeared on several television series, in films, and on Broadway theatre, Broadway. He is known for his portrayal of A.C. Slater on ''Saved by the Bell'', ''Sa ...

of Extra TV and 225 members of the Universal Cheerleaders Association (UCA), at the

University of California Los Angeles The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California ...

. However, as of August 2011, the Guinness World Records archive states that the record for largest cheerleading dance was set in November 2009 by 297 participants at the

University of Memphis } The University of Memphis (UofM) is a public university, public research university in Memphis, Tennessee. Founded in 1912, the university has an enrollment of more than 22,000 students. The university maintains the Herff College of Engineering ...

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. It is not known whether this event was related to the Baskin-Robbins contest. Old Dominion University plays "Ice Cream and Cake" at home basketball games at the

Ted Constant Convocation Center Chartway Arena at the Ted Constant Convocation Center is a , multi-purpose arena in Norfolk, Virginia, United States, on the campus of Old Dominion University. It is operated by Spectra Venue Management. Chartway Arena is part of the University Vi ...

, and enjoys active crowd dance participation. The Buckwheat Boyz have also been credited for forming the basis of the popular internet meme "Peanut Butter Jelly Time".

References

Musical groups established in 1997 Musical groups disestablished in 2002 Musical groups from Miami American hip hop DJs Internet memes introduced in 2003 {{US-hiphop-bio-stub