Peach is a

mobile application A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

-based

social network A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...

created by Dom Hofmann. Peach is available as an Android and

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

application. It was introduced at the January 2016

Consumer Electronics Show CES (; formerly an initialism for Consumer Electronics Show) is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typi ...

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

. Peach has been compared to

Ello Ello ( Brianzöö: ) is a ''comune'' (municipality) in the Province of Lecco in the Italian region Lombardy, located about northeast of Milan and about southwest of Lecco Lecco (, , ; ) is a city of approximately 47,000 inhabitants in Lom ...

Path A path is a route for physical travel – see Trail. Path or PATH may also refer to: Physical paths of different types * Bicycle path * Bridle path, used by people on horseback * Course (navigation), the intended path of a vehicle * Desir ...

, and App.net. Peach has "magic words," which were compared to Slack's similar slash shortcuts. These allow the user to access commonly used functions such as typing the letter "g" to send a

GIF The Graphics Interchange Format (GIF; or , ) is a Raster graphics, bitmap Image file formats, image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released ...

or "c" to bring up a calendar, similar to a

command line interface A command-line interface (CLI) is a means of interacting with software via commands each formatted as a line of text. Command-line interfaces emerged in the mid-1960s, on computer terminals, as an interactive and more user-friendly alternati ...

. Peach eschews the traditional news feed, hashtagging, and tagging common to social networks. The editor-in-chief of

The Next Web TNW (The Next Web) is a website and annual series of conferences focused on new technology and start-up companies in Europe. The Next Web company was established in 2006 by co-founders Boris Veldhuijzen van Zanten and Patrick de Laive in Amsterd ...

described Peach as a hybrid of

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

and Slack, while noting that some users of the social network were creating fake celebrity accounts.

Bloomberg Business ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...

noted that when it was introduced, " erything about Peach... seemed hip, down to the URL", but that by the end of the month it appeared that "interest in Peach softened".

References

External links

* American social networking websites Internet properties established in 2016 Mobile social software Image-sharing websites Social information processing IOS software Android (operating system) software {{app-stub