Paxo is a brand of

stuffing Stuffing, filling, or dressing is an edible mixture, often composed of herbs and a starch such as bread, used to fill a cavity in the preparation of another food item. Many foods may be stuffed, including poultry, seafood, and vegetables. A ...

in the United Kingdom, currently owned by

Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd ...

. Paxo was devised in 1901 by John Crampton, a

butcher A butcher is a person who may Animal slaughter, slaughter animals, dress their flesh, sell their meat, or participate within any combination of these three tasks. They may prepare standard cuts of meat and poultry for sale in retail or wholesal ...

from Eccles near

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...

, who wanted to have something extra to sell to his customers shopping for their Sunday

lunch Lunch is a meal eaten around the middle of the day. It is commonly the second meal of the day, after breakfast, and varies in size by culture and region. Etymology According to the ''Oxford English Dictionary'' (''OED''), the etymology ...

menus. In the beginning sales growth of Paxo was slow because stuffing is mainly served with chickens and

poultry Poultry () are domesticated birds kept by humans for their eggs, their meat or their feathers. These birds are most typically members of the superorder Galloanserae (fowl), especially the order Galliformes (which includes chickens, quails, a ...

was then traditionally regarded as a

luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge put ...

. As the price of chickens dropped and that of red meats rose in the 1950s and 1960s, Paxo's popularity grew. At Christmas, the product is

advertised Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

with the slogan "Christmas wouldn't be Christmas without the Paxo" (a play on the phrase "Christmas wouldn't be Christmas without the

turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...

"). Paxo was manufactured from the early 1950s in

Sharston Sharston is an area of Wythenshawe, south Manchester, England. The population at the 2011 census was 16,754. History Built on former farming land (as was most of Wythenshawe when the estate was first being built in the 1920s), the area was in ...

, Manchester, until 2009 when the factory was closed and production moved to the re-opened Bachelor's factory in Ashford, Kent.

References

External links

Paxo Paxo is a brand of stuffing in the United Kingdom, currently owned by Premier Foods. Paxo was devised in 1901 by John Crampton, a butcher from Eccles near Manchester, who wanted to have something extra to sell to his customers shopping for their ...

1901 establishments in the United Kingdom {{ingredient-stub