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Paulo Ezequiel Londra (born 12 April 1998) is an Argentine rapper and singer. His music has topped Argentine charts and been highly successful across Argentina and Latin America.


Early life

Londra was inspired to become a rap artist by watching
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
's '' 8 Mile'' film. The urge to interpret his lyrics outside of a recording studio led him to improvise and rap in Argentinian squares with friends, gradually creating a local buzz. Leaving his comfort zone and freestyling in squares helped with his shyness, and launched a competitive period spanning around five years. He forged his style battling in freestyle contests as the so-called ''El Quinto Escalón'', and rapidly stepped up to
Latin trap Latin trap is a subgenre of Trap music, trap music that originated in Puerto Rico. A direct descendant of southern hip hop, and influenced by reggaeton, it gained popularity after 2007, and has since spread throughout Latin America. ''The trap'' ...
.


Career

His professional career kicked off with "Relax", a song he uploaded in early 2017. Londra's music avoids themes prominent in urban music, such as violence and drugs. Londra became well known through his hit songs "Nena Maldición" (featuring Lenny Tavarez), " Te Amo" (with
Piso 21 Piso 21 is a Colombian Latin pop group. Their singles "Me Llamas", " Besándote" and " Déjala Que Vuelva" were hits in their home country, Latin America and Spain. Career Piso 21 is a Colombian group composed of Pablo Mejía (Pablito), Juan Dav ...
), and "
Cuando Te Besé "Cuando Te Besé" () is a song by American singer Becky G and Argentine rapper and singer Paulo Londra. Released by Sony Music Latin on August 2, 2018, it was written by Londra, Cristian Salazar and Daniel Echavarría Oviedo. Among the successes o ...
" (with
Becky G Rebbeca Marie Gomez (born March 2, 1997), known professionally as Becky G, is an American singer and actress. She first gained recognition in 2011 when she began posting videos of herself covering popular songs online. One of her videos caught t ...
). The latter peaked at number 45 on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''
Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin songs, published weekly by ''Billboard'' magazine. Since October 2012, chart rankings are based on digital sales, rad ...
and became the first song to ever top the ''
Billboard Argentina ''Billboard Argentina'' is an Argentine entertainment media brand owned by Sociedad de Editores ABC1. It publishes pieces involving interviews, analysis of industry trends, shows and releases reviews, news, video, opinion, events, style, and the ' ...
''
Hot 100 The ''Billboard'' Hot 100 is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming ...
. His song "
Adán y Eva "Adán y Eva" is a song by Argentine rapper Paulo Londra. Released by Warner Latina and Big Ligas on 5 November 2018, it was written by Londra, Cristian Salazar and Ovy on the Drums, who also produced the song. The song title makes reference to th ...
" also topped Billboard's Argentina Hot 100. In 2019, he was featured on
Ed Sheeran Edward Christopher Sheeran (; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...
's '' No.6 Collaborations Project'', performing on the song "Nothing on You" along with British rapper Dave. On 26 September of the same year, Londra released the song "Party", a collaboration with the American rapper and singer A Boogie wit da Hoodie. In May 2020, a conflict between Paulo and his label Big Ligas was made public through Instagram, where Ovy on the Drums and Kristoman were accused of manipulating Londra's contract and defrauding him to have the rights to his songs without the consent of the latter. Londra would later publish an open letter in which he would disclose the reasons for the conflict, claiming that they made him sign with Warner Music without his consent to record his first album, and that they scammed him into signing a contract that linked him to Big Ligas until 2025. This resulted in Paulo not being able to release more music until he could solve the court case that his lawyers are carrying out to be able to terminate his contract with Warner and Big Ligas.


Discography

* ''
Homerun HOMERUN was a secret US aerial reconnaissance operation against the USSR in 1956. History Project HOMERUN was conducted between March and May 1956. During that time RB-47E and RB-47H reconnaissance aircraft flew almost daily flights over the North ...
'' (2019) * ''Back to the Game'' (2022)


Tours

*Leones Con Flow Tour (2018) *Homerun Tour (2019–2020)


Awards and nominations


References

{{DEFAULTSORT:Londra, Paulo 1998 births Living people Argentine rappers Hispanic and Latino American rappers Argentine trap musicians Latin trap musicians Warner Records artists 21st-century Argentine singers Warner Music Latina artists